What are your link-building strategies?
-
Link-building seems to be the biggest SEO item that still remains foggy to me. I was wondering what this community's thoughts and strategies are around in for your own personal projects. I think if I can hear some real life success stories, it might make more sense to me in the long run.
Anything, good or bad, is welcome!
-
1.-Creating Great content and then doing outreach , guest posting and social promotion on it
2.- Use digtial pr - Give out samples, high res images, provide expert advice , create relationships , Find interesting angles to pitch blogs and sites
3- Create deals and promotions and then promote it
4- Create link bait: create Crazy products like unicorn meat, Be controversial , create amazing tool
- To sum up provide value to the web in return for exposure and eyballs - value comes in many forms
You asked for an example so here is one we did - when we saw 3d printing was all everyone talked about - we took our sample ring sizer and made a 3d printable ring sizer
- https://www.brilliance.com/services/3d-rings it got tons of links
And here is an infographic we did that got over 400k repins on pinterest
http://site.pishposhbaby.com/blog/2014/03/12/keeping-track-baby-habits-infographic/
Best of luck
-
I've had pretty great results using HARO. If you're unfamiliar with HARO it's a platform full of journalists, editors, bloggers that are looking for sources to the current stories they're working on.
By crafting a unique pitch, making it very informative and providing sources, I've had decent luck getting backlinks. You have to spend the time scouring the stories, and often from large publishers you won't always get a response, but I've had a small handful of amazing wins from high authority sites (MSN, USA Today, universities).
Might be worth a shot. For less than $20/month, it's worth it to try and see if it could work for you.
-
In niche industries, I've found guest posting to be best.
You search for blogs that relate to your content, you read through their site because if you don't you cannot be personal in your request and that well look automated and you wont get an answer.
Tell them that you want to write for them and have a link back to your site and that you'd like them to write for you and include a link to their site. Then go about explaining why they'd even want a backlink and how it can help them.
This method has worked so far 10 out of 10 times.
Another method I've heard is to try to sponsor a local team, pitch an internship to a college, look for broken links to related content resources.
-
The one thing I've learned, is that every industry is different. Some are easier than others.
For example, if you create a design infographic and pitch it to bloggers, this works well in the design and tech industry. If, however, you create a travel infographic and pitch it to travel bloggers, 90% of them will ask for payment or will ignore you. The difference is depending on the person's goals of the receiving end of your outreach.
Travel bloggers want to make money through their blogging, they get hit up by international travel companies constantly, and they want their blog to be a personal expression of themselves, which makes it tough.
Design and tech blogs have a strong sharing community, where they are trying to build audiences and discussions and their own visibility, and they most often are not trying to get advertising for their blog posts, but rather want to offer customized consulting services.
Those are just two examples of differing industries. Some are tougher than others, and the same link building methods will work in one but not another.
I'd recommend taking the stair-step approach where you start with the most guaranteed method and work your way up. For example, you can generally find guest posting opportunities for most industries, I'd start with that. Don't put to much pressure on posting on the most amazing site ever, just start with a decent one and work your way up the ladder. After you get a lot of those under your belt, move up to infographics and more shareable content, then create tools, reports, etc.
You can make good progress in about an hour a day to start! Good luck!
-
Typically, we recommend making sure that you're listed where you think you should be listed and linked--like on industry-related websites. Then, the typical social media websites are where you should have a presence, as well. Analyze your competitors' links and see where they have important quality links (see if you can get those links, as well).
Concentrate on generating good shareable content on your site--then share that content on social media and work on social media engagement. That will get you the natural links that your site needs.
-
Hi Rachael,
Spending time pursuing links these days is a pretty futile task. You'll spend hours prospecting and doing outreach, and then most site owners won't respond to you.
The best thing you can do to generate links is create high-quality, unique, trustworthy, and linkable content. Get your content in front of the right people, and it will acquire links naturally. The best type of link to have is one that no one asked for, the content was just good enough for someone to say 'hey, this is useful stuff, I'm going to reference it on my site'. Of course now, the tricky part is getting your content in front of the right people. You can leverage most of the usual channels for content amplification; social, organic, email, etc. etc.
Hope that's helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound link is follow link but we put no follow link back - is it beneficial for rankings?
Dear Moz Community, We are operating in a niche market, where there are not so many content marketing options. What we are left with are link exchanging with relevant sites that are on the same topic but to not directly compete with us. Now we know that if we link back to site A and site a links back to us - for google this is not a very good link. But, some of the sites we are exchanging links with, do not know the term follow vs no follow links. My question - if your link is to site A is a no follow link but they give us a follow link - does it mean thats a better option than a follow vs follow. Thanks for help!
Link Building | | advertisingcloud0 -
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Think I'm ready to do some link building. Couple questions.
Getting ready to do some link building. I've got several lists of competitors' links, including a bunch of sites with broken links that would be a great fit to link to us. I've got a capable VA to get started work on reaching out to people. Just curious if this is the right game plan, seems a little simple: For this round of link building I'm thinking all the links would point to my root domain. -Find quality sites/links to go after -Find an email to the owner/webmaster -Have the VA send them a value proposition email(i.e. why it's good fit for all)...or tell them about broken links etc. -Follow up myself when a response is generated. -Hope/verify they link to us. Thanks for the help with the newbie questions.
Link Building | | astahl110 -
Link Building for relaunched & newly designed site
Hey all, Next week we are relaunching our brand spankin' new site. It's a major overhaul of our existing site from both a brand, design, and identity point of view. As part of the relaunch we will be reaching out to journalists in our niche with PR, and also doing a series of guest posts. But I'm wondering about other link building opportunities around newly redesigned websites. I have a list of about 2 dozen design + CSS galleries to submit to. Can you recommend other sources? I'm especially interested in sites that review web design, etc... Thanks. C.
Link Building | | cmoylan1 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Supplementary outsourced link building
Can anyone recommend an outsourced link building service they have used with success in addition to their own higher effort link building? (I'm not talking about 1,000 automated directory link submission services.) Thanks.
Link Building | | WCR0