Parking page for domain names

[proisp-no]

Hi all,

I represent a hosting company which has thousands of domain names that is parked for the clients until they start using them. Currently we are presenting the client and visitors information about the situation in the top of the pages and we have placed information about all the main products in the last part of the page. You can see an example here:
http://prodesign.no/

Would you recommend utilizing these pages in a better way than how we are doing today (SEO wise towards our own website)? We have the ability to instantly change all of these pages at once and we are also able to present different pages for every single parked domain name if we want to.

Best regards,
Jon

[GlobeRunner]

Even though there are thousands of domain names involved, I wouldn't expect for this to have any positive effect on your site's SEO (or rankings). The problem is that these domain names aren't trusted--they aren't going to have any Domain Authority, they're hosted most likely on the same server (or class C block of IPs), and the content isn't unique to each site. For SEO and ranking purposes, unfortunately you have all of those things counting against you.

In order for a site or a domain to help, it needs unique content, higher Domain Authority, and links to it.

This shouldn't stop you from using those domains to your benefit, though. I would, however, either put up an ad that contains a link, or put a text link on the pages. I would also make sure those are "nofollow" links. Suddenly if you have 20,000 sitewide links to your site from "low quality", thin content domains, that could actually throw up a red flag and hurt your site's current rankings.

[DmitriiK]

Ok, so, here is how I understand it.

Google knows if domains are parked, and don't index, and, may be, don't pay any attention to those pages whatsoever (at least it would make sense). Here is a link to Matt Cutts video: https://www.youtube.com/watch?v=eF8i6rKojXQ

So, there is a good chance that those parked websites do not have any influence in any way. However, if, for whatever reason, google doesn't recognize some of them as parked (let's say 1%, which will equal to 200+ websites), and "assigns" duplicate content "tag" to those, you might get hit by correlation. Somewhat "friend of my enemy is my enemy" system. Therefore, if unique content is not possible, nofollowing all those links might be not too bad of an idea.

I would recommend sample testing. Unfollow links on large enough amount of those domains, see how it affects rankings etc., in a month or so, put those links back to follow, wait, see how it affects, then do the same with another sample. This will allow to figure it out pretty accurately within couple months for sure.

If you do do that, write a case study, post it here, it will be interesting case to look at

Cheers:)

[proisp-no]

Hi Dimitrii,

There is around 20 000 domains with the same content at the moment and this number is constantly growing. There is only random variations in title and meta description currently. Each time the pages is loaded those data are changing.

We need to have the visible content on these pages more or less the same as they are now as they give useful information to clients at the same time as they market our products. We can change all content that is not visible and make those permanent on each domain (if desirable).

Given those requirements and that information, would you recommend me to put no follow on the links to our website? Is the current setup hurting our SEO efforts since it is guaranteed that extremely many of the domains has duplicate content?

Thank you so far for valuable tips.

Best regards,
Jon

[DmitriiK]

Hi there.

Well, since it's just one page websites without really any content, you won't be able to get much out of them. So, the only way you might utilize them is with backlinks. So, I'd have 2 follow backlinks, one with company name, one with matched anchor text. Also make sure that you have unique content on those one-page websites - so you don't have duplicate content issues. Other than that, unless you will be creating full content one-page websites for each of those parked domains, i don't really see much benefit.

Hope this helps.

P.S. Do make sure that you are not using exactly the same pages for those.