Parking page for domain names
-
Hi all,
I represent a hosting company which has thousands of domain names that is parked for the clients until they start using them. Currently we are presenting the client and visitors information about the situation in the top of the pages and we have placed information about all the main products in the last part of the page. You can see an example here:
http://prodesign.no/Would you recommend utilizing these pages in a better way than how we are doing today (SEO wise towards our own website)? We have the ability to instantly change all of these pages at once and we are also able to present different pages for every single parked domain name if we want to.
Best regards,
Jon -
Even though there are thousands of domain names involved, I wouldn't expect for this to have any positive effect on your site's SEO (or rankings). The problem is that these domain names aren't trusted--they aren't going to have any Domain Authority, they're hosted most likely on the same server (or class C block of IPs), and the content isn't unique to each site. For SEO and ranking purposes, unfortunately you have all of those things counting against you.
In order for a site or a domain to help, it needs unique content, higher Domain Authority, and links to it.
This shouldn't stop you from using those domains to your benefit, though. I would, however, either put up an ad that contains a link, or put a text link on the pages. I would also make sure those are "nofollow" links. Suddenly if you have 20,000 sitewide links to your site from "low quality", thin content domains, that could actually throw up a red flag and hurt your site's current rankings.
-
Ok, so, here is how I understand it.
Google knows if domains are parked, and don't index, and, may be, don't pay any attention to those pages whatsoever (at least it would make sense). Here is a link to Matt Cutts video: https://www.youtube.com/watch?v=eF8i6rKojXQ
So, there is a good chance that those parked websites do not have any influence in any way. However, if, for whatever reason, google doesn't recognize some of them as parked (let's say 1%, which will equal to 200+ websites), and "assigns" duplicate content "tag" to those, you might get hit by correlation. Somewhat "friend of my enemy is my enemy" system. Therefore, if unique content is not possible, nofollowing all those links might be not too bad of an idea.
I would recommend sample testing. Unfollow links on large enough amount of those domains, see how it affects rankings etc., in a month or so, put those links back to follow, wait, see how it affects, then do the same with another sample. This will allow to figure it out pretty accurately within couple months for sure.
If you do do that, write a case study, post it here, it will be interesting case to look at
Cheers:)
-
Hi Dimitrii,
There is around 20 000 domains with the same content at the moment and this number is constantly growing. There is only random variations in title and meta description currently. Each time the pages is loaded those data are changing.
We need to have the visible content on these pages more or less the same as they are now as they give useful information to clients at the same time as they market our products. We can change all content that is not visible and make those permanent on each domain (if desirable).
Given those requirements and that information, would you recommend me to put no follow on the links to our website? Is the current setup hurting our SEO efforts since it is guaranteed that extremely many of the domains has duplicate content?
Thank you so far for valuable tips.
Best regards,
Jon -
Hi there.
Well, since it's just one page websites without really any content, you won't be able to get much out of them. So, the only way you might utilize them is with backlinks. So, I'd have 2 follow backlinks, one with company name, one with matched anchor text. Also make sure that you have unique content on those one-page websites - so you don't have duplicate content issues. Other than that, unless you will be creating full content one-page websites for each of those parked domains, i don't really see much benefit.
Hope this helps.
P.S. Do make sure that you are not using exactly the same pages for those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
Why is my home page ranking much higher than my collection page?
Hi everyone, Why is my client's home page ranking high for a certain keyword phrase rather than a collection page I have which is well optimised for this keyword? The collection page is on the 10th SERPs page. I did see there were keywords used in the footer of page and the keyword was also used in some intro text on the home page so I removed the keyword from these two places nearly 2 weeks ago and requested google to reindex both the collection page and home page and I've not seen any improvement of the collection page's ranking in SERPs. I also changed the meta description and meta title as the ctr was poor but there wasn''t that many impressions either. It is a competitive keyword organically so maybe the collection page's authority is just not good enough compared to the competitors hence why they are choosing the home page as it has higher page authority however this still is not helpful to searchers who land on home page. Does anyone have any ideas of what else I can do to get google to rank the ocllection page higher for the keyword instead of home page?
Intermediate & Advanced SEO | | TZ19820 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Domain name suffix impact on SEO
Hello there, We are about to launch a new website and were wondering what impact a specific suffix would have from an SEO point of view. We were thinking about going for a domain which ends in .london as oppose to .com We are based in London and sell world wide via our website. We are suggesting www.domain.london as oppose to www.domain.com I would appreciate your views... Thanks
Intermediate & Advanced SEO | | roberthseo0 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
Guest Blogging Results - domain authority vs. page authority -
I have been guest blogging on various websites. The web pages that display my guest posts have zero page authority but a great domain authority of 60/100 or more. 2 links I developed are noted below as examples: http://www.evancarmichael.com/Small-Business-Consulting/8101/How-To-Hire-Extraordinary-Salespeople.html https://www.biggerpockets.com/blogs/4195/blog_posts/28772-4-essentials-for-rental-property-owners Am I wasting my time with this?
Intermediate & Advanced SEO | | superZj
Thank you!0 -
Linking to local pages on main page - keyword self-cannibalization issue?
Hi guys, Our website has this landing page: www.example.com/service1/ Is this considered keyword self-cannibalization if on the above page we link to local pages such as: www.example.com/service1-in-chicago/ www.example.com/service1-in-newyork/ www.example.com/service1-in-texas/ Many thanks David
Intermediate & Advanced SEO | | sssrpm0