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Word mentioned twice in URL? Bad for SEO?
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Is a URL like the one below going to hurt SEO for this page?
/healthcare-solutions/healthcare-identity-solutions/laboratory-management.html
I like the match the URL and H1s as close as possible but in this case it looks a bit funky.
/healthcare-solutions/healthcare-identity-solutions/laboratory-management.html
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Like others have mentioned, if your site has both the "healthcare solutions" and "healthcare identity solutions" categories (category and subcategory), then it would make sense to keep it that way. We should be able to navigate to each of those pages in the URL.
If you just are referring to the URL, though, the keywords in the URL is such a small part of the search engine algorithms that it really won't make a huge difference--and I hardly believe you'll be penalized for it.
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It does make navigation sense considering how the site is laid out as we do have other healthcare-specific solution categories. Thanks for the insight. Paralysis by over analysis in SEO is a real thing.
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Assuming it makes navigational sense, I don't think there is a problem. If you have other healthcare solutions beyond just identity, it would make sense.
Hope that helps,
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