How to use long tail keyword?
-
Hi
I read in most of the SEO blogs that using longtail keywords can help us in our search rankings. But how can we actually get a traffic from longtail keyword if that particular longtail keyword is not having any search volume.
For example, if I wanted to rank for the keyword "SEO" which has a huge search volume of 5,500 per month and if I wanted to concentrate on one of its longtail keyword "SEO basics for beginners" which has average search volume of only 40 per month, how can it help me?
-
Thanks Matt....the blog helped me a lot.
-
Hi Deacyde,
Thanks a lot for your response. I am clear with my doubt now.
Thanks again. Have a nice day
-
Hi Krishna! It's a bit on the older side, but Cyrus Shepard wrote a piece a while back called Keywords to Concepts that might help you get your head around this.
-
It helps a lot like how buying smaller items from the grocery store can add up big and fast.
Say you have a page setup for the keyword SEO, and inside that page you have various other pages off of that one using various longtails like one handles " SEO basics for beginners " with a guide using that keyword and synonyms. And you had a few more that branches off out from the SEO keyword page.
You could use the traffic from the long tail keywords to funnel into the SEO keyword page, helping you rank better ( as long as the content is appealing to the users ) for the keyword SEO.
It's a strategy mindset that wins with longtails as apposed to a brute force approach.
As well SEO having 5,000 per month traffic is a much higher competition than SEO basic for beginners at 40, meaning you have a better chance at ranking higher 1st with that longtail word and having traffic that could be funneled into the harder competing keyword, which at long as you get good metrics from your traffic to that SEO page will increase your overall ranking for SEO as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this keyword cannibalization?
I have a product page and our home page ranked for the same keyword. On August 6th the product page was ranked #14 then plummeted to #60. On August 13th our home page was in the #2 spot (line just appears out of nowhere) and it is now in the #1 spot. I also see the same pages appearing for some keywords ranked in multiple positions then plummeting and one coming back up. I'm having a hard time understanding how the Keyword tool in Moz is reporting exactly. Thanks! To add to this: From Oct 8th to the 15th we jumped up from #60 to #16 for one keyword and then by Oct. 22nd are back down to #60. I have a huge spike on the 15th. Wondering if that had anything to do with any algorithm updates?
Keyword Research | | Sika220 -
How can I find out which keyword I am currently ranking for?
Hi Guys! Is there an easy way of finding out which key words my site is currently ranking for? And how wwell these keywords are doing in the search engines? Thank you for the help 😉
Keyword Research | | StoryScout0 -
How to best utilize keywords using All in One SEO
Please forgive my noob questions here. I'm using Wordpress with All in One SEO. I'm launching a new video production company (www.heartwavemedia.com) and have spent the last few months building a website for it in my spare time. Visually and structurally, it's there but I'm just beginning to tackle SEO. I've read a fair amount on the subject but I'm unclear on the following: 1. Regarding the All in One SEO "keywords" field on each page, are more or less keywords better? 2. Should I be using a long list of broad, industry relevant keywords that are plugged into every page (where All in One SEO gives you the "keywords" field) or should each page be targeting a more specific set of keywords? Alternatively, is it appropriate to do that sometimes but not others? For example should I be casting a wide net with my home page and then get laser precise with subsequent pages? 3. Is my goal to pick one (or two or three) keywords that my research leads me to believe I could get some traction with and write copy referencing them across my entire site or to spread them around? 4. Is it absolutely necessary to include keyword rich copy for each page or doe's the "keyword" field address that need? Are they read the same by SEs or do they complement each other? 5. On a scale of 1-10, how infuriating are the previous 4 questions? In the event that your head hasn't exploded, I appreciate your forthcoming advice!
Keyword Research | | keeot0 -
SEOMoz deleting keywords in bulk
Hi All Was hoping to delete a large number of keywords we are tracking in SEOMoz. Is it possible to delete keywords we are tracking in bulk? Similar to adding keywords cheers IB
Keyword Research | | sodafizz0 -
Can I target the same keywords on multiple sites?
I am launching a series of geographically specific sites to support my main website. Is there any problem with targeting the same keywords on both sites?
Keyword Research | | theLotter0 -
Worried about keyword cannibalization
I've been reading a lot about keyword cannibalization and I'm worried that some of my sub pages may be pulling rank from my home page. If I'm trying to rank my home page for the keyword phrase "blue widget manufacturing" and I have sub pages with the titles "blue manufacturing services", "blue widget enginnering", "medical widget manufacturing" is it possible that those pages could be causing me to commit keyword cannibalization? I'm looking at a lot of the results for my keyword phrase and they don't seem to have additional pages with similar keyword phrases. Wondering if I should change my titles so they don't look as optimized.
Keyword Research | | TRICORSystems1 -
SerpIQ vs. Keyword Difficulty tool
http://imgur.com/6uidr Is this any good for keyword research? I see they use some weird metric and I'm not sure whether those are relevant at all, plus it's really hard to do a bulk research. Let me know what you think.
Keyword Research | | jest0 -
Does keyword arrangement matter?
If I choose: Blue Wide Widgets vs. Wide Blue Widgets vs. Widgets Wide Blue Are these considered 3 different keywords that show up on 3 different SERPs?
Keyword Research | | 13375auc30