How to leverage keyword research on-page.
-
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
-
Thanks Blue Corona and Patrick for your responses. There's so much to learn and there's a torrent, maybe a tsunami, of resources.
-
Hey there,
I agree with Patrick and definitely recommend that you check out the resources he provided.
You can optimize and create your landing page content however you see fit. If you want to optimize the content for more than one keyword, go ahead! The most important thing to remember is not to overstuff your content with keywords—but utilizing multiple keywords can definitely help this.
Before focusing on very specific keywords that you think are the most important for the industry, make sure that these are the keywords that people are actually searching. You should be writing content that attracts and helps users. You need to write for what they want to hear, not necessarily what you want to share.
Long tail keywords are becoming increasingly important because the way people perform searches is changing—especially with the undeniable increase of people performing searches on their mobile devices. People come to search engines for a number of reasons, and one of those reasons is to get answers. So unsurprisingly, search queries often take the form of a question. So don't forget about long tail keywords when creating content!
-
Hi there
That's awesome! Congrats doing the heavy legwork of getting your KW research done. I would refer you to the following resources:
- On-Page Optimization for Keywords
- Information Architecture for SEO
- A Visual Guide to Keyword Targeting and On-Page SEO
These resources will help you prioritize your keywords, structure your website in an organized fashion based on categories, and also help you construct optimized pages using your keywords, ensuring you're following SEO best practices. I highly recommended reviewing the top and also the SEO learning center. Most of the information someone would post here you can easily digest in these resources and you'll be learning on your own!
Hope this helps! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we target Outsource and Offshore on same page?
While doing keyword research I found out that there are 2 keywords with same search count and difficulty level.
Keyword Research | | harshal.khatavkar
Outsource Engineering Design India
Offshore Engineering Design India My question is, should I create 2 separate pages for these keywords with the addition of their extended related keywords or just keep one long page with both these keywords targeted? Technically, Outsource and Offshore have separate meanings but on SERP it seems like both are searched for the same purpose. Can you please share your views on this? Thanks0 -
How to do keyword research for a specific webpage
Kindly let me know how to do keyword research for a specific webpage and what is the process.
Keyword Research | | AlexanderWhite0 -
Way of including Keyword into content
Hi all! My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content. I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue? I greatly appreciate any help/advice given to my problem! Thanks once again, T
Keyword Research | | Tmgale0 -
Ranking for more keywords - Noob question
Hi, I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page? Thanks, Dan
Keyword Research | | Sparkstone0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0 -
Keyword Difficulty Tool --------- Do I Need Any Other Kw Research Tool
NOTE: Lost on how to use this keyword difficulty tool, what is the objective of this tool - I am using micro niche finder which tells me how difficult a kw will be to rank for based on backlinks to that kw phrase ( ANY TRAINING VIDEOS ON SEOMOZ FOR THIS TOOL ) Need what is the quick takeaway of the use and benefit of this tool Is this kw research tool on seomoz Similar or Differeent to market samari or google free kw research adwords tool ? If it is similar to wordtracker or google free adwords research tool then how is it similar and then how does it differ ? I guess what I am trying to gather where does it get its data from wordtrakcer have their own unique data it pulls from different data centers from the various different search engines if I remember correctly ... Just ran the report offered at keyword difficulty and was asked compare these 10 top to a website address so I put mine the box there hope I did the right thing if not then what i did wrong !!!!!
Keyword Research | | helpwanted0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0 -
Effective keyword grouping - any suggestions?
I have a specific question regarding keyword grouping. Whenever I've have compiled a (long) list of keywords, I create smaller groups of keywords that can be targeted by a category or page. However, I find this to be quite labour-intensive as I'm doing this work manually through filtering in Excel. To illustrate what I mean, here's an example of a keyword list: baby shirt
Keyword Research | | DeptAgency
t-shirt for baby
pregnancy shirts
pregnancy gifts Normally I would create a list of root words, like this: baby
shirt
pregnancy
gift I would then manually filter the list on each root word and copy the filtered list to separate tabs, which would result in lists like this: baby
baby shirt
t-shirt for baby shirt
baby shirt
t-shirt for baby
pregnancy shirts etc. As you can imagine, this is a lot of work. So my hope is that you can help me out with a smart tool / Excel formula / ??? to automate this process. Thanks for any suggestions!0