Do you build tools meant to be shared on Facebook?
-
I have some neat ideas for calculators and fun tools that I'll implement on one of my sites from time to time. I'm not convinced that I am getting the most SEO value out of them however, and would love to discuss what others do.
Let's say I create a calculator that let's someone "cartoon themselves" (fictitious example). So, I'd create the tool and then I would put a button in a prominent place on the page to encourage people to share to FB. I configure my page so that the title and meta description are enticing for others who would see the story in their friend's news feed, so something like:
I just cartooned myself on example.com!
Upload a photo and see what you look like as a cartoon! You won't believe the results!
So, this gets me some traffic, but nothing has gone super viral yet. I have a few pages like this that have garnered a few links, but not nearly as many as I would like.
I promote the page on digg and other sites as well but this brings very poor returns.
When you make a tool like this, do you do a lot of promotion? Have any tips for me?
(btw...it's possible that my tools are just not as "shareable" as I think!)
-
While the topic is hot in the news, that is the time to submit to reddit, slashdot, digg, etc...
Your idea of commenting on newspaper sites is a good one... pick the highest traffic ones.
===========
Do this with all of your content... watch the news carefully... swiftly draw the proper sword at the proper time.
Its your sword.
-
Awww...the poor deer.
So, here's the question. When something happens in the news that relates to a piece of your linkbait, how do you ATTACK? Commenting on newspaper blogs? Submitting to digg, etc. ?
And here's another question...how exactly does the alligator yield a sword?
-
Attack like an alligator. He lays on the bank of the river with just his eyes and nostrils sticking out of the water (think about the shape of their head.. eyes and nostrils stand up in positive relief When the wild deer approaches alligator waits patiently until the deer kneels to drink and then.... swiftly... the gator lunges.
For your tools... or for any linkbait.... publish it on your site and sit patiently... wait until something related to your topic happens in the news... then promote with great aggression... just like the alligator.
Do this with all of your content... watch the news carefully... swiftly draw the proper sword at the proper time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New FaceBook Fan Page Call To Action Button !
Hi On one of my projects FB fan pages ive been given option to create a CTA button such as 'Shop' 'Contact Us' 'Watch Video' etc etc However on another projects FB fan page i logged in to try and set up for too and not being given the option although has many thousands more fans than the page i had been offered it for !1 Does anyone know how new this option is and likely reason only being offered it for a low fan number page and not pages with high fan numbers ? All Best Dan
Social Media | | Dan-Lawrence0 -
Facebook City Places Pages
I would like to know how a business with multiple geographic locations can be listed on the Facebook City Page for each of it's separate office locations? Would you need to list the address of each office on the business' Facebook Business Page? Is it even possible to list more than one address per Facebook Business Page? Thanks!
Social Media | | CQMarketing0 -
How to define image to display on a facebook link?
Currently I am in the process of relaunching http://www.grassrootsseo.co.uk - however a friend pointed out to me that no image displays when I'm on facebook and link to my site. Anyone know how to define which image you want Facebook to show when you link to a certain page? Many thanks...
Social Media | | GrassRootsSEO0 -
Merge Facebook profiles for SEO?
We are considering merging facebook profiles for our three stores. If we do this, users will not be able to "check in" at a location, but wouldn't it be better to have 4,000 fans on one profile than to have 2,500, 1,000, and 500 fans on the three profiles? The main site for these stores is also an ecommerce site.
Social Media | | EugeneF0 -
Do you run Facebook pages for your clients?
If so,how? Sorry if this sounds like a really vague question but our client has asked us to take control of their Facebook, Twitter and LinkedIn account and Im just trying to research the best practice for this? Any advise would be greatly appreciated!
Social Media | | SoundinTheory0 -
Newspaper SEO: How to go about link building for news websites
Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?
Social Media | | Netpace0 -
Increasding the number of Tweets & FB Shares
Just asking for advice / strategy on increasing the number of tweets & Facebook shares to a particular domain. We're seriously lacking in this department and I'm not exactly sure how to get started as we're a B2B services company. We're languishing on page 2 of Google where all the other stats look good enough for us to be in the top 5, tweets and FB shares are 1 and 1 respectively. Any advice gratefully received - we also have a small budget set aside for an expert to provide a ranking strategy if anyone's interested. Many thanks in advance, Tony.
Social Media | | posh_tiger0 -
Is Video Marketing Effective Link Building Strategy?
Is video marketing an effective link building strategy-has anyone had any luck with it? By video marketing I mean using a video distribution service like TubeMogul to atuo distribute videos to many different video sites, and including a link to my website in the Video Title section.
Social Media | | MyNet0