Deleting Outdated News Pages??
-
Hi everyone,
I'm currently doing a full content audit for my company, in preparation for a website redesign. I've discovered thousands of pages (dating all the way back to 2009) with thin, outdated, and irrelevant content. ie: real estate news and predictions that are now super old news.
According to analytics, these older pages aren't receiving any traffic, so I think the best course of action is to delete these pages & add 404 redirects. In my opinion, this should be a big priority, because these pages are likely already hurting our domain authority to some extent & it's just a matter of time before we're really penalized by Google. Some members of my team have a different opinion -- they worry that deleting 1000 pages could hurt our rankings, and they want to wait and discuss the issue further in 3Q or 4Q (once the site redesign is completed and we have time to focus on it).
Am I wrong to think that waiting is a very bad idea? Google will notice that we've done a major site redesign--we've written all new copy, optimized the UX & content organization to make info easier to find, created new lead magnets, optimized images, etc.-- but we didn't bother to update 1000 pages of outdated content that no one is looking at...won't that look bad?
Do you agree that we should delete/merge all outdated content now, rather than waiting until after the site redesign? Or am I overreacting?
Thanks so much for your help!
-
As EGOL suggests, if the pages haven't received any traffic in the past year or so, then they most likely are dead weight and you need to get rid of them. I would, however, do two things:
-
Review all the links to your website and 301 redirect any news articles or URLs that have links pointing to them. You'll want to make sure that you keep any links that you have pointing to those pages.
-
Rather than use a 404 error on those pages when you remove them, I would use a '410 gone' error to indicate to Google that they're no longer present, have been removed, and they need to remove them from their index.
-
-
I've discovered thousands of pages with thin, outdated, and irrelevant content. ie: real estate news and predictions that are now super old news..... these older pages aren't receiving any traffic...
I would delete them and if the job is easy, redirect them. If they are not easy to redirect I would allow them to 404.
In my opinion, they are right now dead weight and could get you a Panda problem.
I have deleted thousands of similar news pages from my site. We did it every year or two.
I doubt that deleting them would hurt anything. I would do it if this was my site. It might increase the rankings if you have a current Panda problem or if they are sucking too much linkjuice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong Pages Ranking
Good Afternoon We had an issue a while ago with the incorrect pages ranking in Google for some of our key terms. For example the page ranking for the term in Hotels in Spain was an individual information page for one particular hotel in Spain rather than the top level page which is optimised for "Hotels in Spain" The individual property page was ranking around 36-40 so we tightened up all the internal linking structure to ensure the term "Hotels in Spain" was pointing to the correct page and de-optimised the individual property page for the term. After a few weeks, everything seemed to be working and we were ranking top of second page for correct page however, ranking report today has reversed our good fortune and the incorrect page is ranking in a low position Any further suggestions or advise would be very much appreciated. Ideally, I don't want to remove the page that is ranking as it's still relevant for a search for that particular hotel
Intermediate & Advanced SEO | | Ham19790 -
How would you handle these pages? Should they be indexed?
If a site has about 100 pages offering specific discounts for employees at various companies, for example... mysite.com/discounts/target mysite.com/discounts/kohls mysite.com/discounts/jcpenney and all these pages are nearly 100% duplicates, how would you handle them? My recommendation to my client was to use noindex, follow. These pages tend to receive backlinks from the actual companies receiving the discounts, so obviously they are valuable from a linking standpoint. But say the content is nearly identical between each page; should they be indexed? Is there any value for someone at Kohl's, for example, to be able to find this landing page in the search results? Here is a live example of what I am talking about: https://www.google.com/search?num=100&safe=active&rlz=1C1WPZB_enUS735US735&q=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&oq=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&gs_l=serp.3...7812.8453.0.8643.6.6.0.0.0.0.174.646.3j3.6.0....0...1c.1.64.serp..0.5.586...0j35i39k1j0i131k1j0i67k1j0i131i67k1j0i131i46k1j46i131k1j0i20k1j0i10i3k1.RyIhsU0Yz4E
Intermediate & Advanced SEO | | FPD_NYC0 -
A/B Testing - Should I add product descriptions on my category landing pages as well as on product pages and if so . how to do this to avoid duplicate content
Hi All, I recently relaunched a new design on my tool hire eCommerce website and now display my products in grid form on my category landing pages as opposed to just a list view which we previously had on the old design. My bounce rates are alot higher than they use to be and my gut instinct is telling me maybe this is wrong . I want to do some a/b testing using a list view. My question is , previously in our list views we just showed the images and pricing and had on page content on the bottom of the page. The user would click on the product image and they would then we taken to the product page which has the product description , t&c, etc etc.. If I was to do this in my a/b testing but change it so we also displayed the product descriptions as well on the category landing pages . Is there a special way to do this as in effect, we would have duplicate content as the product descriptions are also on the product page?. Does anyone have any thoughts on this as to whether its a No No from an SEO point of view ?... Heres a short url link to one of my category pages - http://goo.gl/QJv5gw Historically we use to rank well for the category landing pages and not for the product pages.Our Rankings are down , bounce rates are higher so I am trying to sort both. We have good content on pages etc. Any advice greatly appreciated as always thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
301 redirect for page 2, page 3 etc of an article or feed
Hey guys, We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well? For example: Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
Intermediate & Advanced SEO | | RickyShockley0 -
Should I merge these pages
I have this business and am not sure if I should have a separate page for all of the different roofing subservices or if i should put them all on one page. Even though they are separate, but related services, I feel they could end up competing against one another If I merge them I will also have more related and keyword rich content on one page that I could focus my efforts on.
Intermediate & Advanced SEO | | Atomicx0 -
Wordpress - Dynamic pages vs static pages
Hi, Our site has over 48,000 indexed links, with a good mix of pages, posts and dynamic pages. For the purposes of SEO and the recent talk of "fresh content" - would it be better to keep dynamic pages as they are or manually create static pages/ subpages. The one noticable downside with dynamic pages is that they arent picked up by any sitemap plugins, you need to manually create a separate sitemap just for these dynamic links. Any thoughts??
Intermediate & Advanced SEO | | danialniazi1 -
Pricing Page vs. No Pricing Page
There are many SEO sites out there that have an SEO Pricing page, IMO this is BS. A SEO company cannot give every person the same quote for diffirent keywords. However, this is something we are currently debating. I don't want a pricing page, because it's a page full of lies. My coworker thinks it is a good idea, and that users look for a pricing page. Suggestions? If I had to build one (which I am debating against) is it better to just explain why pricing can be tricky? or to BS them like most sites do?
Intermediate & Advanced SEO | | SEODinosaur0 -
Page Titles SEO Title
Hi, I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item. I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future. Whats everyones view on this? Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique? Any help or tips on how to format the page titles and descriptions would be great. Thanks Will
Intermediate & Advanced SEO | | WillBlackburn0