Suggestion "How can I improve my website"

[hemantt]

Hi Folks ,

I'm trying to help my friend , I need your suggestion.

I gathered all the data , Please find the attachment  ,  our spam score is 5 as compared with competitors

0 root domain 0 total links

1.)How can we increase the page authority ?

2.)Should i buy more backlinks ? Which website you will recommend me ?

3.) How can i reduce my spam score to 0 or 1 ? I'm not  sure about the links which are attached to my website? However, I read in moz article it could be because large domain and few links. It doesn't show any thing on open site explorer.

It looks like we haven't discovered link data for this site or URL.

4. We are running google ads , Facebooks ads and twitter.

MpYq1

[ChrisAshton]

Hi Hemant,

Unfortunately for you, Moz's spam score is doing its job very well here - there is a lot of spam in your backlink profile.

Looking at your list of referring domains, there are a lot of .ru, .in. .jp links etc which is strange for a US dentist, particularly when they're not in English.

The anchor profile is a pretty good indication of spam here as well: no mention of the company name and in the top 20 most used anchors, only 1 of those isn't a blatant keyword. The other signal I noticed that's often an indication of spam is the fact that you went from 25 links to 411 in a couple of days.

Basically, the best way to lower your spam score is to lower your spam Quality links should be relevant to what you do and from high quality websites.

[MattRoney]

Any time! ^_^

[ChrisAshton]

Thanks Matt! I'm not OP here but looking into how this is calculated has been on my to-do list for far too long

[MattRoney]

This post should shed some light on how Spam Score is calculated, as should this Whiteboard Friday. It's calculated differently from, say, Domain or Page Authority, which are nearly straight link metrics. I'd recommend going through both, as they'll give you a much better sense of how to lower your score.

[ChrisAshton]

Hi Hemantt,

It's difficult to say without having your domain name and I honestly don't know enough about how Moz generates their spam score metric to give you an accurate answer as to why you have a 5.

That said:

1.)How can we increase the page authority ? Building high quality backlinks will increase your page authority.

2.)Should i buy more backlinks ? Which website you will****recommend me ? This is an easy one: no. Buying backlinks is a great way to increase your spam score

3.) How can i reduce my spam score to 0 or 1 ? I'm not  sure about the links which are attached to my website? However, I read in moz article it could be because large domain and few links. It doesn't show any thing on open site explorer.

As I  mentioned, I'm not 100% sure this metric is generated but I'd expect that building high quality backlinks to your landing pages will lower this score. Having few links would give you low Page Authority and Domain Authority but I doubt it would increase your spam score unless you only had a handful of links and they were mostly bad.