Can someone help me?

[hassan.houta]

I need to use the competition analysis tool efficiently. I don't want to choose too big or too small competition, I am a startup affiliate website with 0 traffic. Is there guidelines for doing this?

[MattRoney]

Ah, got it! Your best bet is to choose the sites you compete with most. There are a lot of ways to figure that out, but one reasonably quick way is to search for your most important keywords in an incognito window, and choose 3 sites you'll need to outrank in order to pull ahead on the SERPs.

Does that make sense?

[hassan.houta]

thanks for trying to help! I meant when I choose 3 competitors at creating a campaign, it gives me the option to enter 3 URLS which are later defined as the campaign's objectives. Is there a guide to choosing those compeititors?

Sorry for not being clearer. Thanks again.

[DavidLee]

Hi Hassan!

The keyword difficulty tool will actually be going away. I recommend checking out keyword explorer!

Here is an in-depth blog post about the tools. I recommend participating in the discussion there

https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool