H1 Tags the same as Title Tags and other meta questions
-
I run an ecom store that has about 800 live products. When everything got set up, no one set up the title tags correctly. So I am going through to update them in bulk. What I was going to do was to take the product name (which serves as the H1 tag), use that with a postfix | CompanyName. If length is an issue I trim it down. But the question is, will having essentially duplicate information in here be an issue?
Also, when someone was setting up meta descriptions, they often used basically the product name or a half sentence. Would it be better to remove the descriptions and allow google to decide? I even had some that were literally just the brand name of the product, which I already removed.
-
Hi,
I think your H1 idea is fine.
For the meta descriptions I'd write a new one for each page and make it so that it compels searchers to click your page. That may or may not be the first few words on your page. If the words do not capture interest you may lose a searcher to another search result. The meta description is important for click through.
As you identified, just a product name or half a sentence will not serve you well.
-
Alex, using the product name and then the company name is perfectly fine. That's what is recommended, unless you want to add another keyword in there from time to time when it's appropriate. Having the product name in the title tag and in the H1 tag is perfectly normal, as well.
If you have meta description tags that are very short, then that's not typically going to be good. If you can use the first 140 characters of the product description then that is going to be preferred if you can't get those 800 products updated quickly. A short or bad meta description may not be good to have, so you might want to remove them entirely if you have enough text on the page to suffice. Either way, you'll want to start adding meta description tags as soon as you can to product pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
Bing webmaster tools incorrectly showing missing title and description tags
Hey all, Was wondering if anyone else has come across this issue. Bing is showing title and description tags missing in the head of my wordpress blog. I can't seem to find any documentation on this. Thanks, Roman
Technical SEO | | Dynata_panel_marketing0 -
Title Tag vs. H1 / H2
OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc. Got it. But I'm reading up on H1 and getting conflicting bits of information ... Only use H1 once? H1 is crucial for SERP Use H1s for subheads Google almost never looks past H2 for relevance So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...) Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary? 🙂 I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ... Thoughts? Lisa
Technical SEO | | ChristianRubio0 -
Google is not respecting the meta title
We're experiencing a peculiar situation with Google not respecting our meta <title>.</p> <p>As you can see in the first image (search result), the title <a href="http://open.iebschool.com/profesores/startups/">for the page</a> is a part of the content. This is relatevely normal for the description, but we never heard of Google doing this before.</p> <p>In the code, the <title> and meta description are correctly implemented.</p> <blockquote style="background-color: #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace; background-position: initial initial; background-repeat: initial initial;"> <p><meta name="description" content="Profesores, tutores, autores y docentes 2.0 de Open IEBS. Conoce su Biografía, experiencia, reputación, conexiones sociales y las valoraciones de alumnos."/><br /><title>Conoce los profesores, tutores, autores y docentes de Open IEBS.</title> In a further research, we discovered that the title which is using is an in anwith the following code (cleaned and simplified for the question): <hgroup> Pilar Soro
Technical SEO | | ofuente
0 Seguidor
Para poder seguir al Profesor, debes de registrarte aquí. Profesora y experta en redes sociales. Formadora de docentes, [...]
</hgroup> Note: we're correcting the code since this is quite messy, but it's the one we have now The point is that google has considered that this particular is more important than the title itself. This would make sense if we were looking for that name, but the search was simply "site:domain.com". Two things for which this is even more strange are the following: while all the /profesor/%category%/ has the same code, this only happens in some search results and not in all of them; why is it appearing in some pages, but respecting my title in others? the previous code is not the only one in the page, there are about 10 others and some are placed before and some are placed after; so, why this one and not the first or the last? What is more strange is why this article in particular and not any other of the 10 on the page since some of them are placed before and some of them are placed after. Provided this situation, we would like to know: is this a common situation? Is it happening to more people? why is it happening? Is it somehow related to , <hgroup>and ? why that piece of code and not any other article? and why is it only happening in some pages? more important, can it be corrected or can we take advantage of it somehow? Thank you in advance. Any light you can shed on this will be well received! AJ2CUSe.png?1?8232 </hgroup>0 -
Can I have an H1 tag below an H2?
Quick question for you all - Is there an issue with me having an H1 tag physically below an H2 tag on a web page??
Technical SEO | | Pete40 -
Should H1 tags include location?
I have an IT services company that is based out of Denver. In the past I always used Denver in the H1 tag like this "Denver IT Support & Managed Services" or "Denver Data Center Solutions" I know that H tags are not that important any more but I still want to put them on each page. My question is in a post panda world do those look too spammy? Should I not include Denver on each page. I have about 25 service pages that I was going to do this for. Each page will be different because of the service but I was going to include Denver on each page. On that same note how, I normally put never in the title for each page. Should I rethink this also? Obvisouly I want to rank on Denver and the service. Any help on this would be great. Thanks
Technical SEO | | ZiaTG0 -
Title and description tags
Hi everyone! What is the maximum length a title tag should be and what range should a seo description be for best practice?
Technical SEO | | PeterM220 -
Magento URL Question
Calling all Magento Kings out there! I'm working on a client' site - powered by magento. I'm looking to rewrite a lot of the URLs. I know there is the URL rewrite tool, but I think what I need to do may go beyond this. Typical example would be: Old URL - http://www.xxxxxxxx.co.uk/fabric/product/product-black-screen-print-and-silver-fabric.html New URL - http://www.xxxxxx.co.uk/fabric/product/silver I know that magento's URLs seem to be created through categories so wanted to double check with someone the best way to do this. Also, I've heard that 301 redirects of non www to www in the .htaccess has a knock on effect on discounts? All comments greatly appreciated.
Technical SEO | | PerchDigital0