Penguin and 301 redirects...
-
Hi, I have several questions about starting a new domain due to Penguin. The site is: http://bajajlaw.com. Quick backstory:
This site was hit every time Penguin rolled out. No clean-up was done until October 2015. At that time, I took over the project. My efforts include: (1) Remove'em, (2) manual removal, (3) and the Disavow Tool. The HP went from being at around #50 for the target KW (San Diego criminal defense attorney) to about #25. Never really moved higher than that.
However, I redid the content for the internal pages (DV, Theft Crimes, etc.) and they are all ranking fairly well (first page or top of 2nd).
In short, the penalty only seems to affect the HP, not the internal pages.
Instead of waiting for Penguin to roll-out, client wants to move forward with new domain. My questions are as follow:
1. Can I use the same content for the internal pages and 301 from the old internal pages to the new?
2. Should I 301 from the old to the new domain for the HP, or not?
3. If I do a 301 from an internal page to a new internal page, does that have the same effect of doing a 301 from the old HP to the new HP?
I have read various opinions on this topic. I'd appreciate feedback from anyone who has experience doing this sort of thing. Thanks.
P.s. I'm inclined to wait for P4 to rollout, but given that nobody seems to know when that might be, it's hard for me to advise client to keep waiting for it.
-
1. Can I use the same content for the internal pages and 301 from the old internal pages to the new?
Absolutely. There's no issue with re-using the content, so long as it isn't live in two places simultaneously. I suppose in theory there may be a brief window where it could be considered duplicate before the old site is removed from their index but aside from that, it's fine.
**2. Should I 301 from the old to the new domain for the HP, or not? **
Yes. If you're looking to replicate the same structure on the new site and want to use a redirect, your best option is to 301 each page to its new-domain counterpart. This way, if anyone has a link saved anywhere like their favorites, an email etc they'll still hit the right page rather than what appears to be a random website.
Some bad news to be weary of: At a quick glance it seems the link profile on that domain is still quite bad. When you use a 301 to point this domain to the new one, you're also pointing ~80-90% of that "value" to the new domain as well. Choose wisely
3. If I do a 301 from an internal page to a new internal page, does that have the same effect of doing a 301 from the old HP to the new HP?
Also yes, in every way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking 301 redirected vanity urls
We use vanity URLs for offline marketing. An example vanity URL would be www.clientsite.com/promotion, this URL 301 redirects to a page on the site with tracking parameter ex: www.clientsite.com/mainpage?utm_source=source&utm_medium=print&utm_campaign=xyz. We are running into issues with Google ignoring the 301 redirect and ranking these vanity URLs instead of the actual page on the website. Any suggestions on how to resolve?
Intermediate & Advanced SEO | | digitalhound0 -
Effect SERP's internal 301 redirects?
I'm considering installing Wordpress for my website. So I have to change the static URL's from /webpage.html to /webpage/. Yet I don't want to lose in the SERP's. What should I expect?
Intermediate & Advanced SEO | | wellnesswooz1 -
301 redirect with /? in URL
For a Wordpress site that has the ending / in the URL with a ? after it... how can you do a 301 redirect to strip off anything after the / For example how to take this URL domain.com/article-name/?utm_source=feedburner and 301 to this URL domain.com/article-name/ Thank you for the help
Intermediate & Advanced SEO | | COEDMediaGroup0 -
"Starting Over" With A New Domain & 301 Redirect
Hello, SEO Gurus. A client of mine appears to have been hit on a non-manual/algorithm penalty. The penalty appears to be Penguin-like, and the client never received any message (not that that means it wasn't manual). Prior to my working with her, she engaged in all kinds of SEO fornication: spammy links on link farms, shoddy article marketing, blog comment spam -- you name it. There are simply too many tens of thousands of these links to have removed. I've done some disavowal, but again, so much of the link work is spam. She is about to launch a new site, and I am tempted to simply encourage her to buy a new domain and start over. She competes in a niche B2B sector, so it is not terribly competitive, and with solid content and link earning, I think she'd be ok. Here's my question: If we were to 301 the old website to the new one, would the flow of page rank outperform any penalty associated with the site? (The old domain only has a PR of 2). Anyone like my idea of starting over, rather than trying to "recover?" I thank you all in advance for your time and attention. I don't take it for granted.
Intermediate & Advanced SEO | | RCNOnlineMarketing0 -
Cannot 301 redirect, alternatives?
Hi, the company has changed it's name so now under a different domain. All pages have been 301 redirected on a 1:1 basis apart from the home page. For some reason IT cannot 301 redirect the old home page to the new website home page. At suggestions? Perhaps canonical it? Meantime the old home page copy has been changed to say the company name has changed and a link to the new website. Any help greatly appreciated.
Intermediate & Advanced SEO | | Richard5550 -
Penguin Penalty?
The past 2 days, specific keywords Ive been ranking well for have disappeared. If I google specific with brand it still shows up. So I havent been removed from the index. Is it possible that I was hit by penguin without any type of notice in the webmaster account? Organic traffic dropped substantialy in the past couple days without any warnings. Any help greatly appreciated! Thank You
Intermediate & Advanced SEO | | TP_Marketing0 -
301 Redirect question
Which is the best way to set up the 301 redirect on my main home page? http://horsebuggy.com to http://www.horsebuggy.com Or does it make a difference? Boodreaux
Intermediate & Advanced SEO | | Boodreaux0 -
301 Redirect or Canonical Tag or Leave Them Alone? Different Pages - Similar Content
We currently have 3 different versions of our State Business-for-Sale listings pages - the versions are: **Version 1 -- Preferred Version: ** http://www.businessbroker.net/State/California-Businesses_For_Sale.aspx Title = California Business for Sale Ads - California Businesses for Sale & Business Brokers - Sell a Business on Business Broker Version 2: http://www.businessbroker.net/Businesses_For_Sale-State-California.aspx Title = California Business for Sale | 3124 California Businesses for Sale | BusinessBroker.net Version 3: http://www.businessbroker.net/listings/business_for_sale_california.ihtml Title = California Businesses for Sale at BusinessBroker.net - California Business for Sale While the page titles and meta data are a bit different, the bulk of the page content (which is the listings rendered) are identical. We were wondering if it would make good sense to either (A) 301 redirect Versions 2 and 3 to the preferred Version 1 page or (B) put Canonical Tags on Versions 2 and 3 labeling Version 1 as the preferred version. We have this issue for all 50 U.S. States -- I've mentioned California here but the same applies for Alabama through Wyoming - same issue. Given that there are 3 different flavors and all are showing up in the Search Results -- some on the same 1st page of results -- which probably is a good thing for now -- should we do a 301 redirect or a Canonical Tag on Versions 2 and 3? Seems like with Google cracking down on duplicate content, it might be wise to be proactive. Any thoughts or suggestions would be greatly appreciated! Thanks. Matt M
Intermediate & Advanced SEO | | MWM37720