Anybody with a business site using Webflow CMS or another non-WordPress CMS/ sitebuilder?
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If you have built your business site using Webflow CMS, kindly share your insights on how good their CMS is for SEO and how easy it is to rank a site.
If you are not familiar with Webflow but have had a positive experience with another non-WordPress CMS/ sitebuilder, kindly share your opinions.
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Hi,
I work for a client who have a purpose-built CMS but they have done a pretty decent job of it. Things they looked out for and integrated plus some new stuff I suggested they add:
- Ability to quickly and easily remove pages and set 301's
- Page title and meta description fields
- Self canonical by defauly but ability to override
- Helpful 404 pages that don't leave people stuck
- Content block areas with dedicated H1+content & H2+content zones
- Custom footer areas
- Ability to add to the default
- Default GA code
Those are just a few of the key points that allow them to put together nice sites that follow a logical theme throughout.
As for the second part of your question "how easy is it to rank a site?" the CMS is actually only going to play a part in this becuase ranking a site isn't based on on how good the CMS is, although the points above help to create a pleasing customer experience.
Ranking a site comes from much more than the CMS - the majority of your gains are going to come from your content, backlinks and how well your pages answer customer queries. Get these right, and you are starting on the right track.
-Andy
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