Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you force Google to use meta description?
-
Is it possible to force Google to use only the Meta description put in place for a page and not gather additional text from the page?
-
Hey Robert,
Thank you for responding, the article was very helpful, however I still don't understand the following scenario:
If you search for Embrace care in Google, the first result is the Embrace 'About us' page with the following snippet: Embrace is a leading independent provider of health and social care in the UK. We provide residential, educational and supported living services which enable ...
Can you let me know your thoughts on why google would use this snippet instead of the meta description below, which includes both 'Embrace' and 'care'?
Embrace provides residential, educational and supported services in health and social care environments, supporting the elderly, adults and children.
-
Completely agree with Robert steck.
-
Hey A_Q,
This is a bit of a two fold answer.. No there isn't a way to force Google to use your META description, but there are ways to better ensure Google uses the best snippets from your site in conjunction with your META descriptions. Here is a great write up by the people of MOZ. It should help you out some....: https://moz.com/blog/why-wont-google-use-my-meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can OG titles be used as a substitute for Meta titles
We use og (open graph) titles in lieu of meta titles. Is there any downside to using just one. Should we be using both og and meta titles on our page. Appreciate any insight. Himanshu
Technical SEO | | patilhimanshu0 -
Missing meta descriptions from Google SERPs
Hullo all, I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully. Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given. I've attached a screen shot to give you an example of what comes up in the SERPs. Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap! Thank you in advance! aE9RKXJ
Technical SEO | | suchde0 -
Special Characters in Title Tags & Meta Descriptions
Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated. Thank you!
Technical SEO | | ZAG1 -
Miss meta description on 404 page
Hi, My 404 page did not have meta description. Is it an error? Because I run report and seomoz said that a problem. Thanks!
Technical SEO | | JohnHuynh0 -
Do we need to manually submit a sitemap every time, or can we host it on our site as /sitemap and Google will see & crawl it?
I realized we don't have a sitemap in place, so we're going to get one built. Once we do, I'll submit it manually to Google via Webmaster tools. However, we have a very dynamic site with content constantly being added. Will I need to keep manually re-submitting the sitemap to Google? Or could we have the continually updating sitemap live on our site at /sitemap and the crawlers will just pick it up from there? I noticed this is what SEOmoz does at http://www.seomoz.org/sitemap.
Technical SEO | | askotzko0 -
UK website ranking higher in Google.com than Google.co.uk
Hi, I have a UK website which was formerly ranked 1<sup>st</sup> in Google.co.uk and .com for my keyword phrase and has recently slipped to 6<sup>th</sup> in .co.uk but is higher in position 4 in Google.com. I have conducted a little research and can’t say for certain but I wonder if it is possible that too many of my backlinks are US based and therefore Google thinks my website is also US based. Checked Google WmT and we the geo-targeted to the UK. Our server is also UK based. Does anyone have an opinion on this? Thanks
Technical SEO | | tdsnet0 -
Google Off/On Tags
I came across this article about telling google not to crawl a portion of a webpage, but I never hear anyone in the SEO community talk about them. http://perishablepress.com/press/2009/08/23/tell-google-to-not-index-certain-parts-of-your-page/ Does anyone use these and find them to be effective? If not, how do you suggest noindexing/canonicalizing a portion of a page to avoid duplicate content that shows up on multiple pages?
Technical SEO | | Hakkasan1 -
How to use overlays without getting a Google penalty
One of my clients is an email subscriber-led business offering deals that are time sensitive and which expire after a limited, but varied, time period. Each deal is published on its own URL and in order to drive subscriptions to the email, an overlay was implemented that would appear over the individual deal page so that the user was forced to subscribe if they wished to view the details of the deal. Needless to say, this led to the threat of a Google penalty which _appears (fingers crossed) _to have been narrowly avoided as a result of a quick response on our part to remove the offending overlay. What I would like to ask you is whether you have any safe and approved methods for capturing email subscribers without revealing the premium content to users before they subscribe? We are considering the following approaches: First Click Free for Web Search - This is an opt in service by Google which is widely used for this sort of approach and which stipulates that you have to let the user see the first item they click on from the listings, but can put up the subscriber only overlay afterwards. No Index, No follow - if we simply no index, no follow the individual deal pages where the overlay is situated, will this remove the "cloaking offense" and therefore the risk of a penalty? Partial View - If we show one or two paragraphs of text from the deal page with the rest being covered up by the subscribe now lock up, will this still be cloaking? I will write up my first SEOMoz post on this once we have decided on the way forward and monitored the effects, but in the meantime, I welcome any input from you guys.
Technical SEO | | Red_Mud_Rookie0
