Meta Descriptions - Google ignores what we have
-
Hi
I still write meta descriptions to help with CTR. I am currently looking at a page where the CTR needs improving.
I check the meta on Google SERPs & it isn't pulling through the meta description we have - but other info on the page.
This isn't ideal - why does this happen? Will Google just make the decision and are descriptions not worth writing?
-
Amazing thanks
-
Hi Becky,
Of course it's worth writing a good meta description. Google takes what thinks it's important in the search of any term.
In my case I've a web appearing with different description when it's searched by different query.
My advise: create a meta description that is the most accurate possible with the page and the query your targeting.
Hope it helps.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google push down for not ranking top for branded keywords?
Hi all, Usually websites rank for their branded keywords. Some times third party websites takeover the websites for branded keywords. If there are more number of such queries where website is not ranking (top) for branded keywords, Google push down website in overall rankings? Any correlation? Thanks
Algorithm Updates | | vtmoz0 -
Google Algorithm change this month - theories ?
Hi Moz fans! If you've not had the chance to check out moz cast go check it out it seems Google has been busy and so much so it broke Moz cast. There has been some discussion on seo round table about the changes and something seems to be going on. I wanted to find out how you guys are all finding it have you had a change in rankings? Any theories on what you think Google is up to? Personally I've seen rather a few of my sites go up in the rankings last week or so. As always look forward to hearing your thoughts and feelings on it Moz.
Algorithm Updates | | GPainter3 -
Getting listed in the Google local result - help!
Good day, I'm really struggling to get a client to appear in the Google Local map snapshot (on the right of the SERPs), even when their company name is Googled. I've tried everything including getting the main Google Local account verified, had some reviews put up, all the required and relevant info has been completed, yet their location and the map never appear. Any help out there as to how I can remedy this? Thanks
Algorithm Updates | | Martin_S1 -
What Is The Deal Between Indeed and Google?
Anyone notice the love affair of Indeed and Google lately? Indeed is cannibalizing the top 30 SERPs for job related keywords. Seeing keywords where Indeed has 10-15 of the organic listings in the top 30. Compete.com is showing a +8% increase in search volume between in April and May. But it seems as if they really started to cannibalize the SERPS since the Penguin update at end of May. Any one else noticing this?
Algorithm Updates | | joncrowe0 -
Google.uk rankings plummet, .com improves. What to do?
Hey Guys, Seems so much has changed with international SEO I'm not sure what to do with our site. We have a huge site with many country level landing pages that perform very well on google.com searches (IE; keyword + Jamaica) etc. We are not using a .co.uk version of our site and now our rankings have plummeted in the UK. Should we just make a .co.uk with similar (or the exact same content) or is there some newer strategy to follow?
Algorithm Updates | | iAnalyst.com0 -
The Google/Yahoo Connection
I have been telling myself and clients for a while that you do not need to specially SEO things for different search engines. While I stand by this (staunchly) I can't help but notice how SLOW yahoo is to pick up my SEO updates and rank them as compared to google. Sometimes I see Rank increases within a day or two (or sooner) But Yahoo is still well behind in their caching and calculations.
Algorithm Updates | | TheGrid0 -
Why would my keywords never ranking in Bing but have great position in both Google and Yahoo?
I have several keywords ranking top 5 for Google and Yahoo but nothing from Bing. Any ideas?
Algorithm Updates | | CIEEwebTeam0 -
Difference in which pages Google is ranking?
Over the past two weeks I've noticed that Google has decided to change which pages on our site rank for specific keywords. The thing is, this is for keywords that the homepage was already ranking for. Due to our workload, we've made no changes to the site, and I'm not tracking any additional backlinks. Certainly there are no new deep links to these pages. In SEOmoz dashboard (and via tools/manual checking with a proxy) of the 24 terms we have first page ranking for, 9 of them are marked "new to top 50". These are terms we were already ranking for. Google just appears to have switched out the homepage for other pages. I've noticed this across a couple of client sites, too, though none to the extent that I'm seeing on our own. Certainly this isn't a bad thing, as the deeper pages ranking means that they're landing on the content they want first, and I can work to up the conversion rates. It's just caught me by surprise. Anyone else noticing similar changes?
Algorithm Updates | | BedeFahey1