Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Seo style="display: none;" ?
-
i want to have a funktion which shortens text in categorie view in my shop.
apple is doing this in their product configurator
see the "learn more" button at the right side:
http://store.apple.com/us/configure/MC915LL/A
apple is doing this by adding dynamic content but i want it more seo type by leaving the content indexable by google.
i know from a search that this was used in the past years by black had seos to cover keywordstuffing.
i also read an article at google.
i beleive that this is years ago and keywordstuffing is completly no option anymore.
so i beleive that google just would recognise it like the way its meant to be.
but if i would not be sure i would not ask here
what do you think?
-
thanx alot!
-
If you are doing it as a way of formatting the page and still offering an option or button that allows the user to see the rest of the text, then it is not the same thing that you are thinking of in regards to Google. Google states that you should not hide text on the page to purposely try and trick the search engine.
In E-Commerce situations it is very common to hide part of the text, for instance when you have 4 tabs for "description, features, specification, colors, etc." it is a good idea to use a 'display: none' so that all 3 of the tabs are not shown all the time. This is not considered Black Hat, it is considered good design.
Matt Cutts has said quite a few times, if it is good for the user it is good for Google.
It is when you intentionally hide a block of text on the page with no way for the user to view it that you are using Black Hat technique.
-
yes, we have a button with real text layed on it which says more information or so.
the funny thing is google once sayed clearly dont do this and the text is still available. i remeber that this came out something like 5 years ago.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Report A SEO Agency to Google
Our competitor has employed the services of a spammy SEO agency that sends spammy links to our site. Though our rankings were affected we have taken the necessary steps. It is possible to send evidence to Google so that they can take down the site. I want to take this action so that other sites will not be affected by them again.
White Hat / Black Hat SEO | | Halmblogmusic0 -
Significant "Average Position" dips in Search Console each time I post on Google My Business
Hi everyone, Several weeks ago I noticed that each Wednesday my site's Average Position in Search Console dipped significantly. Immediately I identified that this was the day my colleague published and back-linked a blog post, and so we spent the next few weeks testing and monitoring everything we did. We discovered that it was ONLY when we created a Google My Business post that the Average Position dipped, and on the 1st July we tested it one more time. The results were the same (please see attached image). I am 100% confident that Google My Business is the cause of the issue, but can't identify why. The image I upload belongs to me, the text isn't spammy or stuffed with keywords, the Learn More links to my own website, and I never receive any warnings from Google about the content. I would love to hear the community's thoughts on this and how I can stop the issue from continuing. I should note, that my Google My Business insights are generally positive i.e. no dips in search results etc. My URL is https://www.photographybymatthewjames.com/ Thanks in advance Matthew C0000OTrpfmNWx8g
White Hat / Black Hat SEO | | PhotoMattJames0 -
Old subdomains - what to do SEO-wise?
Hello, I wanted the community's advice on how to handle old subdomains. We have https://www.yoursite.org. We also have two subdomains directly related to the main website: https://www.archive.yoursite.org and https://www.blog.yoursite.org. As these pages are not actively updated, they are triggering lots and lots of errors in the site crawl (missing meta descriptions, and much much more). We do not have particular intentions of keeping them up-to-date in terms of SEO. What do you guys think is the best option of handling these? I considered de-indexing, but content of these page is still relevant and may be useful - yet it is not up to date and it will never be anymore. Many thanks in advance.
White Hat / Black Hat SEO | | e.wel0 -
White H1 Tag Hurting SEO?
Hi, We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO. https://www.websitemagazine.com/blog/16-faqs-of-seo The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok? Thanks for the help
White Hat / Black Hat SEO | | AliMac261 -
Dodgy backlinks pointing to my website - someone trying to ruin my SEO rankings?
I just saw in 'Just discovered' section of MOZ that 2 new backlinks have appeared back to my website - www.isacleanse.com.au from spammy websites which look like they might be associated with inappropriate content. 1. http://laweba.net/opinion-y-tecnologia/css-naked-day/comment-page-53/ peepshow says: (peepshow links off to my site)07/17/2016 at 8:55 pm2. http://omfglol.org/archives/9/comment-page-196 voyeur says: (voyeur linking off to my site)
White Hat / Black Hat SEO | | IsaCleanse
July 17, 2016 at 7:58 pm Any ideas if this is someone trying to send me negative SEO and best way to deal with it?Â0 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked  about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
Does posting on Craigslist damage our SEO or reuptation?
We have a website that's a single person barbershop. She has been promoting on Craigslist, and that is outranking the website in the SERPs. However, the craigslist results showing up are actually expired and don't link to anything. They just seem to be cached by Craigslist. My question is, is Craigslist considered to generally not be a good avenue for directing inbound links for services on your site? Or is it a good strategy to use Craigslist to build link traffic for service businesses? I get mixed responses when I search for this. Thanks eYtdHtg.png
White Hat / Black Hat SEO | | smallpotatoes0 -
Negative SEO - Case Studies Prove Results. De-rank your competitors
Reading these two articles made me feel sick. People are actually offering a service to de-rank a website. I could have swore I heard Matt Cutts say this was not possible, well the results are in. This really opens up a whole new can of worms for google. http://trafficplanet.com/topic/2369-case-study-negative-seo-results/ http://trafficplanet.com/topic/2372-successful-negative-seo-case-study/ This is only going to get worse as news like this will spread like wildfire. In one sense, its good these people have done this to prove it to google its just a pity they did it on real business's that rely on traffic.
White Hat / Black Hat SEO | | dean19860