SEO implications when changing the business function however using the same domain name
-
Hi Everyone,
Request some advice on the following situation please:
If a client wishes to start a new business (advertising agency) using a domain name that they previously used for a completely different business function (selling hats & t-shirts)
Is there anything you can do to "clean" the domain so that the previous indexing of the domain does not effect the new business and give the client a fresh start.
Any help or advice would be greatly appreciated.
Regards and thanks.
-
Hey Paul,
I would definitely try to push the client to purchase a new domain and create a new brand around the new business. That seems like a much easier and efficient process that pivoting the current business.
-
Hi Jordan,
Appreciate the response.
The reason for wanting to keep the existing domain is that it is a one word domain that is generic enough to be used for another business. Additionally the client is attached to the brand and just wants to pivot the business.
Regards and thanks.
Paul
-
I think it would be best practices to get a new domain/name and brand the new business accordingly. Any organic traffic coming into the site would expect to find information regarding hats & t-shirts. I would expect you would fight an uphill battle to re brand, target new information, build relevant backlinks etc.
However, Im sure you can target new keywords, build new content around your new business functions and build relevant backlinks. Eventually Im sure you would begin to target the right searchers.
Why do you want to keep the existing domain?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong domain name showing in the SERP
I work with Axos Bank, and the domain name in the SERP started showing axos-services.com a couple of weeks ago. *As a test, search for [axos bank] in Google. You may need to click on "Search instead for axos bank" under "Showing results for axis bank" which is a whole separate issue we want to resolve. They do own axos-services.com, and it redirects to axosbank.com (along with a number of other domains). The SERP has always shown axosbank.com until recently, but the redirect has been in place for some time. Any idea why and how to prompt Google to show the correct domain? Thanks, all!
Technical SEO | | Gildej0 -
Wordpress Redirect Loop on domain name
Hi hopefully someone can help - pulling my hair out - can't seem to find where this redirect is coming from. Curently there is a redirect from http://bimi to https://bimi then to our real domain https://www.bimi But I can't find it - I have checked through hta access file, through YOAST redirects - any suggestions from anyone who has has this before in wordpress? | http://bimi.co | 23 | 0 | 3 | |
Technical SEO | | KellyDSD86
| | | Associated Pages | |
| | | https://bimi.co/ | 23 | 1 | | |
| | | Office Furniture Online | The UK's major Office Furniture Retailer | BiMi.cohttps://www.bimi.co/ | HTA access says the following - I have googled to see whether its causing it but none the wiser! BEGIN LSCACHE LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! <ifmodule litespeed="">RewriteEngine on
CacheLookup on
RewriteRule .* - [E=Cache-Control:no-autoflush]
RewriteRule ^min/\w+.(css|js) - [E=cache-control:no-vary] marker CACHE RESOURCE start RewriteRule wp-content/./[^/](responsive|css|js|dynamic|loader|fonts).php - [E=cache-control:max-age=3600] marker CACHE RESOURCE end marker FAVICON start RewriteRule favicon.ico$ - [E=cache-control:max-age=86400] marker FAVICON end ###</ifmodule> LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! END LSCACHE BEGIN NON_LSCACHE LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! marker MINIFY start <ifmodule mod_rewrite.c="">RewriteEngine on
RewriteCond %{DOCUMENT_ROOT}%{REQUEST_URI} ^(.*)/min/(\w+).(css|js)$
RewriteCond %1/wp-content/cache/$2/$1.$2 -f
RewriteRule min/(\w+).(css|js) wp-content/cache/$2/$1.$2 [L]</ifmodule> marker MINIFY end LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! END NON_LSCACHE BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
Client wants to repackage in-depth content as PowerPoint files and embed on site. SEO implications?
Hi, I've a client who is planning to build out "courses" for their site. Their ultimate goal is to have videos (which will have transcriptions) but since the videos are not yet ready they want to launch with the content in PowerPoint format instead. Thing is, the pages they have now are really good content/in-depth. In short it seems videos are Phase 2, so their Phase 1 preference is to take all their courses content and put them in PowerPoint slides and add them to their web site. While I understand standalone files like PDFs and PPTs can be indexable, my recollection is that embedded slides are not (like SlideShare). Is that correct? My worry is that by taking this content and reformatting it into PowerPoints will hurt their site instead of helping. Any insight is appreciated!
Technical SEO | | CR-SEO0 -
Domain Change
What is the average organic traffic loss one can expect after switching to a new domain? We went from .com to .org and are seeing 50% decline in organic traffic and 25% in Google news traffic. 301s were implemented from site.com/some-page to site.org/some-page and change site was completed in WMT. This traffic drop seems excessive...
Technical SEO | | SoulSurfer80 -
Should I be concerned about Google indexing an old domain if the listings redirect to the new domain?
I noticed this about Moz's old domain SEOMoz.org. If the URLs from the old domain are redirecting, is there any reason to be concerned about an old domain still appearing to be indexed by Google? See here: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Aseomoz.org Links to seomoz.org are listed, but if you click them they redirect to moz.com. Is this anything to be concerned about or is everything operating as expected?
Technical SEO | | 352inc0 -
Will using tabs on my page for navigation hurt SEO
Currently we have tabs on some pages that are set so that the page shows all the content for search engines on one page, but the user sees only part of the content until they click a tab. We are unable to use title tags for the tabbed areas. We think this hurts us from an SEO standpoint. We are getting only 3 keyword where we could have 12 if they were individual pages. What is the thought on using tabs and is it okay? Has there been any case studies on this?
Technical SEO | | cayseo0 -
Should a 301 from a penalised domain to a new domain be removed?
A business traded on a domain let's say example.COM which was heavily penalised due to non-removable spammy back links. Their previous SEO advised them to set up on example.CO.UK but redirected example.COM to example.CO.UK. Example.CO.UK ranks very poorly, presumably due to being 'tarred with the same brush' i.e. attributed with the ills of example.COM. Will it do any good to remove the redirect or is example.CO.UK now doomed as well?
Technical SEO | | Ewan.Kennedy1 -
TLD as part of word in domain name?
What is best practice regarding domain names? Assuming I would target the keyword "example" examp.le or example.com I guess the latter is preferable, what could be the issues with the first option? /Lars Eriksson
Technical SEO | | LarsEriksson0