Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple pages optimised for the same keywords but pages are functionally different and visually different
-
Hi MOZ community!
We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords.
So, for example, one of the pages in question is
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlightsboth of these pages are basically geared towards the keyword
led spotlightsthe first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights.
We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword.
Give us a shout if you want any more detail on this to answer more easily
-
Hi Cody,
If my keyword is "black hat", i have already a relevant page for black hat . And we get perfect ranking for this keyword from google
But if we would like to get more and more better ranking for Black Hat keyword for the black hat relevant page, we would like to create more internal links and external links
For that we have blogs or sometime we may create internal pages. if the content included "black hat", shall we create anchor link "Black hat" from these blog or newly created internal page to black hat relevant page
How many time can we add these type of link using the same keyword to black hat page? If the method is not good, please advise and help us
Could you please explain? or if any articles or blog regarding this subject, please advise
-
Oh I see, my apologies. Generally, you do not want two different pages attempting to rank for the same keyword because of keyword cannibalism (i.e. your pages will be competing with each other in the SERPs). I would change the search page to "Searching for LED Spotlights" or some other keyword specific to that page. I would assume the category page would convert leads better so changing the anchor text (led spotlights) on the "Searching for LED Spotlights" might help assuming you want the category page to rank higher in the SERPs.
-
Hi Cody,
Does the video really answer the question though?
In his example he refers to 2 pages, that contain the same keyword, but one of the pages is clearly an offshoot from the main parent page...Where we have 2 pages that is basically using the exact same keyword.
Unless of course we change the search result one to be more like.. 'Seaching for LED Spotlights' -
Hi! This short video should explain what the best practice is in your situation.
https://yoast.com/ask-yoast-same-keywords-multiple-pages/
In short, link to the page that you want to rank higher from the other page.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
How ot optimise a website for competitive keywords?
Hi guys, I hope to find some good answers to my questions, because here are some of the best SEO's in the world. I'm doing SEO as a hobby for a few years and had some very good results before the latest Google updates. Now I'm not able to rank any website for competitive keywords. The last project I started is this website (man and van hire company targeting London market).
Intermediate & Advanced SEO | | nasi_bg
The problem is that I can't rank even in Top 100 in Google UK for the main keywords like: "man and van london" , "man and van service london" ,"london man & van"...
The site has over 1k good backlinks (according to Ahrefs), unique content, titles and descriptions but still can't rank well. Am i missing something? Few years back that was more than enough to rank well in Google.
I will be very grateful to hear your suggestions and opinions.0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Will multiple domains from the same company rank for the same keyword search?
I'm trying to convince people that we need good marketing reasons for starting multiple domains, as it will be more difficult to rank multiple sites. Does anyone know if Google actively discourages multiple domains from the same company appearing in the search results for the same keyword? We are creating a separate content website which is related to an existing company website. Would you agree that is best to have these sites on one domain with the content site on a sub-domain perhaps? I'm worried about duplication of effort and cross-keyword targeting in particular. These sites would not have duplicate content.
Intermediate & Advanced SEO | | RG_SEO0 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
Artist Bios on Multiple Pages: Duplicate Content or not?
I am currently working on an eComm site for a company that sells art prints. On each print's page, there is a bio about the artist followed by a couple of paragraphs about the print. My concern is that some artists have hundreds of prints on this site, and the bio is reprinted on every page,which makes sense from a usability standpoint, but I am concerned that it will trigger a duplicate content penalty from Google. Some people are trying to convince me that Google won't penalize for this content, since the intent is not to game the SERPs. However, I'm not confident that this isn't being penalized already, or that it won't be in the near future. Because it is just a section of text that is duplicated, but the rest of the text on each page is original, I can't use the rel=canonical tag. I've thought about putting each artist bio into a graphic, but that is a huge undertaking, and not the most elegant solution. Could I put the bio on a separate page with only the artist's info and then place that data on each print page using an <iframe>and then put a noindex,nofollow in the robots.txt file?</p> <p>Is there a better solution? Is this effort even necessary?</p> <p>Thoughts?</p></iframe>
Intermediate & Advanced SEO | | sbaylor0
