How does this company rank this page?
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If you Google the keyword "used iPhone 5," the URL ranking #1 in the SERP is the following: http://buy.gazelle.com/buy-used-iphone-5/
This page has zero content on it and a button on it that takes you to a category page with the iPhone 5 pre selected. My question is **how does this page outrank the sites products pages? **I ran a backlink analysis and don't see any links pointing to that URL.
Also, **how does this site deal with its duplicate content issues? **If you look at the following URLs, you'll see a bunch of duplicate content in the "Key Features" section below the fold.
http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t
http://buy.gazelle.com/buy/used/iphone-5-16gb-sprint
If you think about it, this site will have different product pages for each variations of cellphone carrier and cellphone storage capacity. So for an iPhone 5, they will have 15 pages!
Any insight into this would be much appreciated!
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Basically the domain: http://buy.gazelle.com/ has following:
DOMAIN AUTHORITY 66 /100
PAGE AUTHORITY 48 /100
Is not just another random website, since it has many links and especially links from Iphone related pages, e.g.:
http://www.cnet.com/news/apple-watch-trade-ins-coming-soon-says-swap-site-gazelle/
which the above has 52 DA (Page Authority)
Now as to the question about the the zero content, is not that much of a zero if you look at the customer comments. You basically don't expect much of a content from such a topic. So what customers say matters more than information about the product, which as you said above other pages on the website have such information. What Google views in this page, is that this a URL near the home page (1 step away), which it values this page more than the rest of the pages. It may also view that the website has a lot of information regarding the Iphone, thus making it authority for this topic.
Also the most important thing is that it has links to this specific page from many pages of this websites, although not appearing in MOZ Open Site Explorer at the moment.
Also the competitors ranking for this keyword, have a different meta-title, thus having lower chances of ranking above http://buy.gazelle.com/buy-used-iphone-5/
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