Discrepancy in "np" within in my Moz Report?
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| Keyword |
| np - /google-structured-data-update/ |In my "New Rankings & Insights | Hill Web Creations" report, while "Google structured data update" moved up significantly, at the same time, "np - /google-structured-data-update/" moved down significantly.
Any insights that would offer a deeper understanding of the discrepancy and how to pull both up?
If this corresponds with Google Analytics, the "np" Acquisitions > Campaigns > Organic Keywords > "Organic Search Traffic" Report, how is Moz rendering is New Rankings & Insights?
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So you're tracking "np - /google-structured-data-update/" as a keyword in Moz? If so, you should just delete that because it's not actually a keyword.
The only purpose "NP - /some-interior-site-page/" serves is to regain a small amount of the keyword data GA took from us starting back in 2011. See this article for more details: https://blog.kissmetrics.com/unlock-keyword-not-provided/
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It comes for YOUR Moz report - "New Rankings & Insights | Hill Web Creations"
And that is precisely MY question.
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Hi Jeannie,
Can you clarify what you mean by this: "np - /google-structured-data-update/" moved down significantly.
"np" followed by a URI string is a Google Analytics hack to show URLs in place of keyword referrer data in organic search. I don't quite know what 'moved down' means in that regard. Are you referring to the sessions associated with that "keyword" in Google Analytics reporting?
(a screenshot or 2 might be helpful as well)
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