How do YOU do an AdWords Audit?
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Audits Audits Audits!
I am overhauling my AdWords Audit Process and the Documentation and I was wondering if any generous souls our there mind sharing a few ideas or learnings that they have had along the way?
I aim to make it as thorough but as quick and automated (think scripts) as possible.
I'm also 14 pages into the documentation that I will use for some audits that include explanations, recommendations & definitions. I'd love to hear your opinions on what to Audit, how to audit and how to report on it
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Hi Patrick,
I haven't personally used scripts for account auditing, but here's a quick rundown of things I look for when checking out a newly acquired/inherited account:
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Ensure that campaign settings are set appropriately/intentionally with particular emphasis on:
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Device bidding
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Location targeting
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Language targeting
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Bid strategy/budget/delivery method
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Ad scheduling and ad rotation
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Check that each ad group has at least two active ads in rotation
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Keywords:
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Sort keywords by cost over the last few months and check for any major bleeders
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Consider changing any broad match keywords to modified broad match
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Check for any negative keyword conflicts
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Run a search term report to find any bleeders (and maybe new keywords to bid on)
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Check that extensions are being used throughout the account. At minimum, sitelink extensions should be used with at least four per campaign (and each sitelink should be an enhanced sitelink).
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For any GDN campaigns, check out the placements report and clean up any bleeders there.
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Check for any automated rules or scripts that may be running to make sure that anything that may be on is intentional.
I'm sure there's a ton more you could do, but that's everything that would come to mind immediately for me. For settings-related things, I usually just pull up AWE and check things out in there. Makes it a tad faster, but I bet a script-based audit would be awesome!
I've seen pretty cool audit reports in Word doc and ppt form. Either would work well as long as it's organized!
Good luck!
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RewriteRule ^(lease|buy)/commercial-properties/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/commercial-properties/$2/$3 [R=301,L] #/category/country/region/city/area - redirect error pages
RewriteRule ^(lease|buy)/commercial-properties/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/commercial-properties/$2/$3/$4/$5/$6 [R=301,L] #str/country/region/city/area - redirect error pages
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RewriteRule ^apartment-for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-sale-in-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^residential-housing-bangkok(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^homes-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^houses-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^real-estate-listings(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-listings(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^manila-apartments(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-saigon(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-hcmc(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-vietnam(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-in-saigon(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^philippine-real-estate-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/makati/dasmarinas-village(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
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RewriteRule ^buy/office-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/apartments/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
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RewriteRule ^rent/office-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/condominiums/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/condominiums/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/houses/philippines/national-capital-region/muntinlupa(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/houses/philippines/national-capital-region/pasig(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/industrial_warehouses/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
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RewriteRule ^serviced-apartments-ho-chi-minh-for-rent$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
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RewriteRule ^philippine-real-estate-for-sale$ /residential-properties [R=301,L]
RewriteRule ^house-for-rent-in-saigon$ /rent/houses/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^house-for-rent-vietnam$ /rent/villas/vietnam [R=301,L]
RewriteRule ^condo-for-rent-philippines$ /rent/condominiums/philippines [R=301,L]
RewriteRule ^makati-condominiums$ /buy/condominiums/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^apartment-for-rent-in-hcmc$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-rent-in-saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^house-for-rent-manila$ /rent/houses/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^manila-apartments$ /rent/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^rent-in-makati$ /rent/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^house-listings$ /residential-properties [R=301,L]
RewriteRule ^real-estate-listings$ /residential-properties [R=301,L]
RewriteRule ^houses-for-sale$ /residential-properties [R=301,L]
RewriteRule ^homes-for-sale$ /residential-properties [R=301,L]
RewriteRule ^residential-housing-bangkok$ /buy/houses/thailand/central/bangkok [R=301,L]
RewriteRule ^hcmc-apartment-rent$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^saigon-apartment-rent$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
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RewriteRule ^for-sale-in-makati$ /buy/houses/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^for-rent-in-makati$ /rent/houses/philippines/national-capital-region/makati [R=301,L]
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#RewriteRule ^rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati((/)([0-9]+))?$ /apartment-for-rent-in-makati$1 [R=301]
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#RewriteRule ^(apartment-)?for-(rent|sale)-in-(manila|makati)(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=philippines&group_name=$2&custom_target=&custom_region=1&custom_city=$3&custom=4&page=$8&sort=$5 [L]
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RewriteRule ^search/$ / [R=301]
RewriteRule ^the_shang_grand_tower$ /search/shang-grand-tower [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort(-)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort-([a-z0-9-]+)/(1)?$ /search/$1/sort-$2 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$5&sort=$2 [L]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/(1)?$ /search/$1 [R=301]
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RewriteRule ^([r|R])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=1 [L]
RewriteRule ^([s|S])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=2 [L] #--new reset password page
RewriteRule ^reset-password$ index.php?cmd=retrievePassword [L] #--new reset password page 2
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RewriteRule ^map-page.php$ index.php?cmd=mapPage [L] #--new advertise with us page
RewriteRule ^advertise.php$ index.php?cmd=advertiseWithUs [L] #--new my acount page
RewriteRule ^my-account.php$ index.php?cmd=protectedMyAccount [L] #--new bookmarked properties page
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RewriteRule ^bookmarked-properties/delete/([0-9,]+)$ index.php?cmd=protectedBookmarkedProperties&act=protectedBookmarkedProperties_delete&id=$1 [L] #--new register page
RewriteRule ^register.php$ index.php?cmd=register [L] #--new about us
RewriteRule ^about-us.php$ index.php?cmd=aboutUs [L] #--news
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RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L] #--new contact us
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L] #--new site map
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L] #--new login
RewriteRule ^members/login.php$ login.php [L] #--new map page
RewriteRule ^rss$ index.php?cmd=rss [L] #--new links page
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RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties/$ /commercial-properties [L,R=301]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals/$ /short-term-rentals [L,R=301]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy/$ /buy [L,R=301]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent/$ /rent [L,R=301]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L] #--
#str/COUNTRY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L] #str/COUNTRY/REGION/CITY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L] #str/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L] #str/COUNTRY/REGION/CITY/AREA
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L] #str/COUNTRY/REGION/CITY
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L] #str/COUNTRY
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
#-- #--
#buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L] #buy|rent/residential|commercial/COUNTRY/SORT
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L] #buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L] #buy|rent/residential|commercial/COUNTRY
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L] #--
#buy|rent/residential|commercial/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L] #-CITY
#-REGION #buy|rent/residential|commercial/CATEGORY/COUNTRY
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
#-- #--
#rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/|/1)$ /rent/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/$ /buy/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test2 [L]
#RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),._-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /rent/$1/$2/$3/$4 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /buy/$1/$2/$3/$4 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7&etc=TEST [L] #-REGION #rent|buy/CATEGORY/COUNTRY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L] #rent|buy/CATEGORY/COUNTRY/
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/$ /rent/$1/$2 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/$ /buy/$1/$2 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L] #rent|buy/COUNTRY
RewriteRule ^rent/([a-z,-]+)/$ /rent/$1 [R=301,L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z,-]+)/$ /buy/$1 [R=301,L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]
#-- <files 403.shtml="">order allow,deny
allow from all</files> deny from 173.245.84.49
deny from 92.40.44.99
deny from 92.41.197.133
deny from 41.58.53.131
deny from 41.184.129.141
deny from 112.135.153.58
deny from 41.138.169.191
deny from 41.58.19.87
deny from 199.58.164.113
deny from 41.71.158.188
deny from 81.149.227.17
deny from 95.211.231.222
deny from 41.58.196.39 Thanks in advance!0 -
2 websites, similar content, adwords placement
Hi - I have 2 sites in a clients adwords account which are based on the same subject, with unique content on the same subject. We're using 2 unique ads, each using the same keywords, 1 bidding fractionally lower than the other, and are trying to do is get them appearing 1 & 2, but at the moment I I can't even get them to appear on the same page. Are we competing against ourselves or is Google seeing the content as too similar to show both?
Paid Search Marketing | | agua0 -
Trademarked words in in Google Adwords ads - Why do competitors get to use them?
Hi, The keyword I want to use in my ad is trademarked, so they disqualified my ad. The trademark was specifically cited as the reasoning. I tried this across maybe 5 different ads. All disqualified The thing I don't understand is that there are like 10 other advertisers who are actively using this "trademarked" word in their ads. It's not like 1 scooted past Google, there's a ton of advertisers doing it. So how do I get past them or were they grandfathered in or something? FYI... I tried dynamic insert to see if that could my "trademarked" word in the back door, but no luck. Any other ideas? Thanks!
Paid Search Marketing | | marketingcupcake0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
Redirecting AdWords Display URLs
I feel it's a best practice (from a user experience POV) to create a 301redirect when using a fictitious display URL in your PPC ads. And according to the AdWords help page (http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=175906&rd=2) Google doesn't have an issue using a redirect. "Redirects used for tracking purposes are fine as long as the final landing page has the same domain as the display URL." I'm curious if there is ad score penalty if one does not ionclude a redirect - i.e. the user types in your display URL and gets a 404. Has anyone seen an evidence of this?
Paid Search Marketing | | legalseo0