Mobile - incorrect brand capitalisation
-
Hi there,
Has anyone experienced incorrect capitalisation of their brand on mobile - we've tried lots of different things to correct it, but so far none have worked. Any ideas (issue is only on mobile)?
Thanks
Vic
-
Hi David,
Thanks for the response we'll discuss trying that! We actually only have the .com version which is why you're only seeing that version.
Thanks again for your input I will let you know whether that has any effect.
Vic
-
Hi Vic,
I've had a look at the site and have the following notes:
When I search for the main keywords in the title, the brand name displays in lowercase as it should.
When i search for the brand name, Google ignores the page title and shows only the brand name and includes capitalized letters.
The other issue here is that it ranks the .com domain instead of the .co.uk domain. I used a UK IP address and Google.co.uk and still got the .com ranking for the brand search.
The reason for this is that there are no hreflang tags in place between the two sites. Are you also seeing this? (I want to make sure it's not just me!)
With the branding change on mobile, the only thing I would try is moving the brand name to the front of the title tag for the homepage. I always include branding at the front of homepage titles because Google tends to re-write them that way. I know that's not the case here with how this site appears on desktop search, but everything else looks fine and I would recommend giving it a try!
I'll be interested to see if that solves the problem.
Cheers,
David
-
Hi Vic,
Any chance you could PM me the site? I'm happy to take a look instead of taking a stab in the dark.
Cheers,
David
-
Hi there,
Thanks for the reply, the site is actually responsive so I'm not sure it can be that. Also the brand name is all lower case and Google is actually adding capitals at the beginning and in the middle, our URLs are all lower case, we don't have our brand as an H1 though, do you think this might be worth a try?
Any other ideas or things to try are very welcome!
Thanks for your help
Vic
-
Hi,
Thanks for the reaponse, it's the page title in the SERPs, we tried adding company name as we wanted but it's still appearing incorrectly. Will have another look at back links.
Thanks,
Vic
-
Hi Vic,
Sounds like you are talking about a mobile-specific version of your website and not a responsive website.
I've saw this problem recently and it was because the mobile version of the site was not canonicalized properly to the desktop site.
In this case, the mobile page titles were left blank and Google generated their own by using H1 headings and the URL for branding. When the mobile site was canonicalized correctly, Google quickly started using the same specified titles as the desktop site.
To get this working properly, your desktop website should have something that looks like this:
href="http://m.example.com/page-1">
And your mobile site should have something like this:
This example was taken from Google's Mobile SEO configurations guide.
Check if you have this in place. If not, add it!
The only other time I've seen an issue like this was when the brand name wasn't actually in the page title. Google took what was specified as the WordPress 'Site name' and added that the end of all titles that had no branding.
By what you said, it sounded like you DO have branding in your titles, but if you don't, definitely add it the way want it to appear and don't make Google guess.
Cheers,
David
-
Hi Vic,
Are you experiencing this problem in the way Google shows your website's URL or in the mention of the company name in the title tag shown on the SERP?
Unfortunately, I don't have a definite answer for you as to why Google seems to be re-writing it. Like you mentioned, I would go through your backlinks and see how other websites are linking to you. Likewise, I would make sure your title tags and meta descriptions have your company name capitalized exactly as you want them to be shown. To quickly see a list of all the title tags and meta descriptions on your entire website I recommend running a crawl through Screaming Frog. You can access the software here.
I hope this helps!
-
Hi,
So it's how our brand appears on mobile in Google, yes it's looks as though they are, but we're trying to correct it, I guess the question really is why they're re-writing it. Do you know why this might happen? As I mentioned we've tried quite a few things to correct this but none have been successful. One theory was around anchor text people use to link to us - is that likely to be the cause?
Vic
-
Hi Vic,
Where is this occurring when you see it? Is Google perhaps re-writing?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Branded Product Dropping from 1st position. Why?
Hi All, I have a branded product that's always ranked 1st. It's a popular product which attracts the majority of our website's traffic. Now it's suddenly dropped from 1st to 20th. Can anyone advise me why this has happened? I've made no radical changes in the last month. keyword: Wattbike Atom Url:https://wattbike.com/gb/product/atom atom
On-Page Optimization | | WattbikeSEO0 -
Why would a competitor brand appear in our meta? - (i've never seen this before)
Why would competitor sweetwater appear in americanmusical.com meta? For example, Google: site:americanmusical.com ext:pdf rebate You will see this result: PDF]Nord Stage 2 EX $500 Rebate Form - Sweetwater <cite class="_Rm">https://www.americanmusical.com/ItemFiles/Rebate/NordStage2EX_05312017.pdf</cite>Your page is not mobile-friendly.May 31, 2017 - REBATE DETAILS: To receive your $500 rebate, send your completed form with a copy of your invoice or receipt and UPC codes to either the.
On-Page Optimization | | seo20170 -
Anyone Seen Sitelinks for Brand and Product Name?
Hi All, I could be wrong but it appears our site is getting sitelinks for brand name + product name. I understand that this is Google's choice and of course it would be great to have this for all our products. Is this random or an experiment by Google. Please see attached screenshot. All ideas welcome! Jim Aeg2Z
On-Page Optimization | | LucyBee0 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
One Company, Two Brands with Two Blogs, but One WP Panel for Blog?
I work with a company that has 2 brands. Both brands have separate sites (currently on a WP multisite install). We want each brand to have its own blog, but for ease of content creation have ONE wp install to create the blog content and depending on what category is clicked (Brand 1 and/or Brand 2), it will publish to that sites blog. 2 questions: 1. Is one WP install for blog syndication for 2 separate sites advisable (as client is requesting)? Or should we just bite the bullet and have each site have it's separate posting through it's own WP install? 2. Sometimes one blog post will be published to BOTH blogs (i.e. category Brand 1 and Brand 2 clicked OR if we use two separate wp installs for each site, publish to both blogs). Is using a rel=canonical for the original post (we need to decide which brand takes precedence) sufficient to overcome duplicate content problem? Thanks in advance! Stephan
On-Page Optimization | | stephanwb0 -
Can i use H2 tag for a brand logo
I want to use the brand logo of my products as a H2 tag and use ALT attribute for the image. Please refer for example to: http://www.parfumerie.nl/zoek-op-merk/clarins/clarinsmen/anti-huidveroudering/clarins-men-gel-revitalisant-50-ml/ CODE Clarins Online Is this ok for my SEO or do you advice me to no use the H2 tag for this?
On-Page Optimization | | parfumerienl0 -
Best way to do a 301 redirect when the incorrect page has rank and FB likes
Due to a site structural problem with our CMS we have alot of duplicate content pages (1 page, with multiple urls). We are in the process of setting up 301 redirects to correct the problem. Meanwhile; one of the pages with the "incorrect" URL happens to be the page google favors and also has about 100 FB "likes". The question is: Are we better off keeping the "incorrect" URL for that particular page and redirect the other url to it? Both have a page rank of 3. Thanks
On-Page Optimization | | foodsleuth0 -
Switching URL from keyword heaven to actual brand name?
Our client has a site, we'll say it's delicious-lemonade.com (That's an example.) Their brand name, however, is PowerSky. (That's an example, but the point is that it's the name of a technology, and has NOTHING to do whatsoever with being a drink. Someone would never guess what the product was, by the brand name.) The client has this domain name for a long time. The domain name itself is a top keyword for their product. We are building a new site for the client and have planned to use the brand name (PowerSky) as the primary domain, so PowerSky.com, with the product page being PowerSky.com/Delicious-Lemonade. And we are planning to redirect Delicious-Lemonade.com to PowerSky.com. However, we are concerned about the SEO hit the site is going to take. What recommendations can you make in this situation?
On-Page Optimization | | grayloon0