How can I use AMP html on a CMS
-
I have been trying to research using AMP to improve our mobile speed. We have a whole lot of sites on the same platform managed by a CMS. From what I have read, AMP html can only be used on static pages. Does that mean we would not be able to incorporate this into the html through our CMS?
I would like to implement this across all our homepages to test the effectiveness of it if possible, but there is no way to rebuild all our homepages statically.
Any advice is much appreciated!
-
I think the community needs to look at the AMP project roadmap and recognize that AMP HTML isn't only for blogs and news sites. Google is very active in promoting AMP standards, and now it's possible to create a full e-commerce website using 100% AMP HTML. And because analytics tells us 86% of visitors find us on a mobile device, we've committed to building out a 100% AMP site. I'll post back after the launch and report on our results.
-
Hi Chris,
Like Andy said, AMP isn't intended to improve the overall site speed of your website. AMP articles and web pages load 15 – 85 percent faster on mobile devices. The idea behind this is to create a faster user experience for mobile users, 40 percent of whom have the tendency to abandon a web page if it takes longer than roughly 3 seconds to load. For more info on Accelerated Amp Pages, check out our blog.
However, I do recommend using AMP pages if you post blog posts or articles to your website. Why? Well, Google incorporated mobile-friendliness into their search rankings algorithm last year, so we know webpages that are mobile friendly do receive a boost in rankings. However, AMP is not a ranking factor—yet. Since AMPs are featured in a carousel (most of the time) above the fold, it does push down organic search results on mobile. If you use WordPress as your CMS there are plugins you can download that make creating AMP pages as simple as the click of a button.
But if you are simply looking to improve the overall site speed of your website, Andy is correct. Run your website through the Google PageSpeed Insights tester and following it's recommendations for both desktop AND mobile site speed.
Hope this helps!
-
Hi Chris,
AMP isn't intended for this use. It is only for the likes of blog posts and news articles.
If you want to speed your internal pages up, then you will need to run your site through the Google Page Speed Insights and follow those recommendations.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using same copy on different domain
I have a client that currently has a .com domain (not using hreflang) . They have a new partner in the UK and they want to replicate the website and use a .co.uk domain. It will be a different brand name. Will this cause any SEO issues?
Intermediate & Advanced SEO | | bedynamic0 -
Should I use change of address when moving to subdomain
Hi guys So we had a domain that was only for one country, www.example.com 1 year later we decided to go to another country so we will have all the current website under a country subdomain like : ae.example.com we did a 301 redirect
Intermediate & Advanced SEO | | awrikat
Should I perform a change of address action from www.example.com to ae.example.com ? please help
Thanks0 -
Meta-description not used at all times
Hi all We are marketing an e-commerce site and seem to have a weird issue. For some reason the clearly specified meta description is not being used in the SERPs. Had a look in the source but all tags seems to be there. The site can be found here:
Intermediate & Advanced SEO | | Resultify
www.bangerhead.se A sample search in Google that uses the wrong info in the SERP:
https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enSE548SE548&ion=1&espv=2&ie=UTF-8#safe=off&q=bangerhead Any ideas to why this is? Grateful for any inputHave a nice day Fredrik0 -
301 and Canonical - is using both counterproductive
A site lost a great deal of traffic in July, which appears to be from an algorithmic penalty, and hasn't recovered yet. It appears several updates were made to their system just before the drop in organic results. One of the issues noticed was that both uppercase and lowercase urls existed. Example urls are: www.domain.com/product123
Intermediate & Advanced SEO | | ABK717
www.domain.com/Product123 To clean this up, a 301 redirect was implemented a few months ago. Another issue found was that many product related urls had a parameter added to the url for a tracking purpose. To clean this up, the tracking parameters were removed from the system and a canonical tag was implemented as these pages were also found in Google's index. The tag forced a page such as www.domain.com/product123?ref=topnav to be picked up as www.domain.com/product123. So now, there is a 301 to address the upper and lowercase urls and a canonical tag to address the parameters from creating more unnecessary urls. A few questions here: -Is this redunant and can cause confusion to the serps to have both a canonical and 301 redirect on the same page? -Both the 301 and canonical tag were implemented several months ago, yet Google's index is still showing them. Do these have to be manually removed with GWT individually since they are not in a subfolder or directory? Looking forward to your opinions.0 -
Permanently using 301 for internal link
Hello Folks, Tried going through the 301 answers but could not find any question similar to what I had. The issue we have is we have got a listing page with the products like this: /used-peugeot/used-toyota-corolla As you can see this URL is not really ideal and I want to redirect it to /used-toyota/corolla using mod_rewrite. The redirect will be 301. My concern here is the URL in the listing page won't change to /used-toyota/corolla and hence the 301 will be 'permanently' placed and I was wondering if this will lose some link juice of the 301ed URL. Now with 301 being a 'permanent' redirect one would assume it should not be an issue but I just wanted to be sure that I am correct in assuming so. Thank you for your time.
Intermediate & Advanced SEO | | nirpan0 -
Do I need to use canonicals if I will be using 301's?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Is This 301 Use Best Practice??
I know its effective practice cuz we're getting our arse kicked. I'm curious if its best practice (white, gray or black hat). I'm checking a competitors link profile on its landing page that is hitting the top of page 1 for several keywords. This competitor (national chain) has a strong domain authority (69). The particular landing page I'm checking in OSE has two 301 redirects from its own site among some other directory links to the page. The page shows 15 external links and half of them are very strong including it's own 301's. Aren't they essentially sending their own juice to the landing page to bolster page/domain authority to rank higher in the SERPS for those keywords? Is this a common practice using the 301's to a landing page? Is it white, gray or black hat? They are appearing suddenly appearing on the first page for several category keywords, so we're doing some snooping. Thanks.
Intermediate & Advanced SEO | | AWCthreads0 -
Anyone Used ScrapeBox or SEONukeX Before?
I have been looking at trying out Scrapebox or SEONukex for a while, but don't want to wast my money. Has anyone tried them out with positive success? I am not looking for an automated submission platform necessarily. I am simply looking for a platform to tell me which sites are relevant to mine, dofollow, etc. That is what I would be using them for.
Intermediate & Advanced SEO | | MyNet0