Bing Ranking Factors
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Question...
I have a few clients that rank well for Google (first page) but are not ranking as well on Bing (page 5). Any suggestions on what to do to increase Bing ranking? I understand that Google and Bing use different algorithms, but just curious how you can increase ranking.
Appreciate your input. Thanks
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Thank you for the information. I appreciate breaking it down in a simple way.
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Hi Swendt,
For more information check out these two blog posts that talk about SEO for Bing and SEO for Bing vs. Google, but I can give you the TL;DR version here.
While Google and Bing care about pretty much about the same ranking signals, the websites weigh these factors a lot differently. For example, while both search engines care about backlinking, Google cares more about the number of backlinks while Bing places a lot of emphasis on the authority of the backlinks—think TLD (.gov, edu and .org) backlinks. Additionally, it helps to keep in mind that Bing’s search algorithm is less complex than Google’s search algorithm. This is important because it makes Bing more susceptible to spam, which Bing completely understands and attempts to counter. For example, Bing weighs domain age more heavily than Google does because domain age demonstrates credibility in a search engine’s eyes.
A few more tips to optimize your website for Bing:
- Bing likes keywords in the domain, but Bing also likes short URLs
- Bing likes TLD extensions (especially .gov, .edu, and .org)
- With Bing, link diversity matters more than on Google (this may have changed post-penguin)
- Sites that use precise anchor text tend tend to rank higher on Bing – especially when your anchor text matches the page title
- According to Search Engine Journal, Bing tends to favor sites with a lot of content
- Older domains tend to do better on Bing
- Bing prefers a site structure that goes from broad (think homepage) to specific (think product-specific landing page)
- On Bing, the authority of your backlinks matters more than the number of backlinks you have
- Bing practices social searching and cares about things like Facebook “likes”
Hope this helps! Let me know if you have anymore questions.
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Thank you for the information. I'll take a look at the Bing Ranking Factors blog.
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Hi Swendt,
I use https://www.bing.com/webmaster/ you get a dashboard quite similar as Google Search Console. They even have a SEO report tool where you can see what errors they see when crawling your site. Als their Mobile SEO reporting is pretty good. My belief is that Bing is slower in indexing since news items and new products are not indexed as quick as with Google. A good article on Bing Ranking Factors can be found on http://www.matthewwoodward.co.uk/tips/bing-seo-ranking-factors/
Good luck, regards,
Tymen
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