AdWords Device-Level Bid Adjustments for Tablet not working for me
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Yesterday Wordstream announced that AdWords rolled out device-level bid adjustments for tablet for everyone, but when I go into my campaign settings, it's the way it's always been, with no ability to adjust for tablet. I'm wondering if anyone else is experiencing this, or is there perhaps some kind of setting I have to turn on?
http://www.wordstream.com/blog/ws/2016/07/26/device-level-bid-adjustments
I am so excited about this change, seeing as our cost-per-conversion on tablets is always twice what it is on desktop, and not having control over it was maddening.
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Yeah, expanded text ads are out. I jumped on those the very same day.
Anyway, good to see I'm not the only one with the problem and that Wordstream probably jumped the gun.
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I'm not seeing the change either, even after creating a new test campaign. If I had to guess, Wordstream either jumped the gun or this is a phased rollout on Google's part. Maybe just keep checking back or reach out to Google support to see if they can enable it for your account? If you have a Google account manager, they may be a great resource for this too! I totally get the frustration of not being able to adjust bids for tablet. Exciting that we can finally do that.
On a related note, I can confirm that expanded text ads should be rolled out (at least I saw it in Moz's account), which is one of the major changes Google announced earlier this year:
https://support.google.com/adwords/answer/7056544
Sorry I couldn't be of more help, but I hope knowing that you're not alone is at least a comfort!
Phu
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