Branded Search Results
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I was searching Walgreen and I noticed a link next to business link in the results. You click on it and it's a breakdown of the business - business bio. How does that appear? Is there something that can be done to have it display?
Image attached.
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It's being pulled from their Wikipedia page. Google will generally attribute things like this to larger brands with significant search volume. You could try to fill out a comprehensive Wikipedia page for your business to see if you can get a similar card, but you'd have to generate a certain amount of search volume for G to add something like that.
Surprisingly, I couldn't find any schema markup on Walgreens website.
In a nutshell; you have to be a big enough powerhouse to get meta cards like this, or drive significant traffic.
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Seems the current answer is mostly 1) Be a big brand 2) have a Wikipedia entry for your brand and 3) possibly Schema markup.
Here's a couple related posts on the subject:
https://foxtailmarketing.com/company-information-now-displaying-in-google-serps/
https://www.seroundtable.com/google-pop-up-information-box-18007.html
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It only works for major brands recognized by Google. Special rules apply for such queries, for example if you google "walgreens.com" 1st page will show only 5 results.
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