Alternative tools for Keyword Traffic

[MainstreamMktg]

Hi There,

Wondering if anyone has any other tools they would recommend using for finding out keyword traffic on websites. Currently (and I'm sure like most), my website is connected to Google Analytics and Google Search Console. My biggest frustration becomes the "(not set)" variable that appears when I go to review the keywords section. It's always such a large number and I have no way of finding out what people might be typing in and coming across my website. Of course, I understand the privacy factor as to why Google must do this but it's certainly difficult to analyze what's working and what's not.

Any tips, tricks or suggestions are greatly appreciated!

Thanks,

Lindsay

[BlueCorona]

The Moz keyword explorer tool is a great new way to determine which keywords to use. It:

• Shows how often keywords are searched
• Displays how difficult it is to rank on Google for these keywords
• Provides the opportunity that your link will actually be clicked on
• Offers to human element (aka what we know that the data doesn't know)
• Considers all of the aforementioned in a metric called "potential"

You can type in a keyword and then a list of keywords (long tailed and short) will show up in a list. Often times, commonly searched questions will show up in this list, which can inspire blog topics.

That way, you can research keywords and topics at the same time.

[danatanseo]

If you set up a Google Adwords account, you can access a magical report called the "Paid & Organic Keywords" report.

Tl;DR  Exporting Search Queries from Google Search Console limits you to 2,000. The Paid & Organic Search Report from Adwords gives you every single organic keyword that produced a visitor to your site. Yes, every single stinking one. Yay.

Don't worry, you don't actually have to spend money on campaigns to access this report. Simply set up a campaign, set your bid to $0.01 and pause the campaign.

THEN - you must connect your Google Search Console account to your Adwords account. This is a simple setting that can be enabled in the Admin area.

Downside - Data doesn't start being collected until the two tools are connected. You can't get historical data.

Instructions for setting up the Paid & Organic Search Report can be found here.

Google says (emphasis added by me): "Organic results are not constrained by your AdWords campaigns’ ad targeting settings. In other words, your ads are limited by the languages and locations you target in your AdWords account, but your organic search listings are not. That means it’s possible to have more organic impressions than paid impressions even if your campaigns have 100% impression share. For example, if your ad campaign for a given keyword is targeted just to the United States, an organic impression occurring in Canada would still show up in your paid & organic report for that keyword even though you don't advertise there."

Here are some helpful screenshots:

1. Where to go to set this up

2. What you see once successfully connected

3. How to navigate to the Paid & Organic report.

There you have it. Access to all of the keywords that have sent traffic to your site. The report is updated once a day. Date ranges are available back to the day you first connected your accounts.

Hope that helps! Hit me up if you have questions.

Dana

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