From a company perspective; would you recommend using a service like postloop to acquire additional blog comments through paying users.

[Ben-R]

I’m always hesitant when it comes to purchasing comments but it seems like a natural approach. Is this something that Google would take notice and/or frown upon? - Anything we should avoid?

Any additional information would be helpful.

Thank you in advance.

[Vijay-Gaur]

Hi Ben,

Mike Roberts answered it very well and explained the reasons that you should buy comments and wait for organic users to comment on your post/pages. Let me add some more pointers to the same answer with my own perspective.

A very well written comment can add  a lot of value to a page / post if it compliments the content and intent of the page/post it would be highly beneficial for a new visitor for getting another user's perspective / feedback about the website.

Now, coming back to the original question whether buying comments can do that job. The answer most of the time is , very hard, NO. The reason is very simple, the commenters are not actual users of your website or your services and they might not even understand the reason your website is there, so their generic comments can look artificial to other users.

As for SEO, I don't think google analytics analysis whether the comment was made by a person who spent 30 secs or 30 mins on the website, for Google Search and SEO the content of the comment and it's relevancy to the content on the page is more important. This purpose also gets defeated by a generic comment , it would look more like a spam to search engines than a good contribution from a natural site user.

I hope this helps, if you have further question, please feel free to respond.

Regards,

Vijay

[Ben-R]

Mike,

Thank you for your response and help. I was leaning that way as well; the site says that all of the comments are regulated for quality and they would all be ‘human comments’. Presumably users select the category they are interested in and manually contribute.

Generally I would shy away from this type of thing completely but because of the above we were curious if anyone had experience with it as well as potential detriment.

There's a lot information available on blog commenting in general but not much from this perspective so it is appreciated.

Thanks again.

[MikeRoberts]

Think about this less from Google's perspective and more from what you'd like to see in your own metrics:
Would you find it more appealing to look at your analytics and see that 30 people spent 3 minutes reading your blog posts and then clicked through your site without leaving a comment? Or would you rather see that 100 people spent 30 seconds on your posts, left a comment and then bounced?

Also, yes. Google could take notice of this. You could see your rankings slip because of large amounts of unqualified (yet somehow still Direct) traffic hitting your site and bouncing. And what would be the quality of the comments they leave? Are these completely human comments? Will they be tailored specifically to your post?

Personally, i'd stick with actual natural outreach through improved content and social media outlets. You could make sure posts go out through various social outlets to extend their reach and possibly do some promoted post type things to get further reach & engagement. Plus, then you won't have to wonder if your increases in analytics are fake traffic you paid for or qualified traffic from your organic & social efforts.