Featured Snippet

[kevinseoames]

My website ranks well for several keyphrases (in the form of a questions) in positions 1-3. However, my site will not show up for featured snippets even when I force the options with [site:example.com question?]. Other sites show up in the answer box, but never mine. A side note is that the website has shown up for related queries before, but just not featured snippets.

What is my site missing that disallows these snippets?

[Maryna_Samokhina]

Hi there!

That's awesome that you are already ranking for positions 1-3 but some solid research from Stat shows that it doesn’t guarantee you would trigger a rich snippet. But you have a high chance of getting one!

I cover in detail how you can find and trigger rich snippets in this blog post: https://www.distilled.net/resources/3-ways-to-find-answer-box-opportunities/

In short here are the elements that will help you trigger an answer box:

• Presence of search query which is a question (or an implied question)  in <title>tag</li> <li>Presence of search query in <h1></li> <li>Presence of <ol> or <ul> lists or <table></li> <li>Look at what your competitors have done to get an answer box.  How did they format their content (pay careful attention to what Google highlights in bold in the answer box)? </li> </ul> <p>Hope this helps and let me know if you would like ant clarification!</p> <p>- Maryna </p></title>

[HiveDigitalInc]

This will be difficult to troubleshoot without the site/page and an example phrase...  It may just be that Google hasn't mapped the query / answer .. or it may be that you haven't made the answer clear enough.

Best,

Jake Bohall