How does Google select what ends up in the snippet before SERPs?
-
We rank on page 1 for some keywords. Pulling SEMRush reports, we discovered we were placed #1, and we thought it was out of the norm, then determined it was due to the snippet preview Google created before SERPS. Anyway to know how we can consistently be favored by Google to get the snippet preview?
I've read up a structured data markup on schema could help. https://developers.google.com/structured-data/
All input is appreciated.
-
You mean "feature snippet"?
http://www.hmtweb.com/marketing-blog/featured-snippets-from-seo-sem-industry/
http://searchengineland.com/swapped-losing-google-featured-snippet-case-study-228899Honestly - no one knows. But you can implement semantic ItemList for this and this could trigger featured snippet for your page.
PS: In first article WS have 9k featured snippets, but rank for 580 queries. LOL. -> https://twitter.com/glenngabe/status/689807106375979008
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old brand name being suffixed on Google SERP listings
At the end of some of our listings in Google search results pages, our old brand name is being suffixed even though it is not in our title tags. For context, we re-branded several months ago, and at that time also migrated to a new domain name. Our title tags have our current brand name suffixed, like "Shop Example Category | Example©". In the Google search results, but not in Bing nor Yahoo, about half of our pages have titles whcih instead look like this: "Shop Example Category | Example© - oldBrandName". The "dash" and the old brand name are not in our title tags, but they are being appended, even when our title tags are fairly long. For example, even with titles at 54 characters (421 pixels), the suffix is being appended. BUT, not with our longer title tags. We are actually OK with the brand name being appended if our title tags are on the shorter side, but would prefer that our current brand name be appended instead of the older one. I realize we could increase the length of all our title tags, and perhaps we may go that route. But, does anyone know where Google would be getting the old brand name to append onto the URLs? We've checked and it is not in our page source (the old brand name is used in our page source in some areas of text and some url paths, but not in any kind of meta tag). Per Google's guidance (https://www.searchenginejournal.com/google-do-not-put-organization-schema-markup-on-every-page/289981/) we only have schema for the "Organization" on our home page, and not on every page. So, assuming this advice is correct to not add schema to every page, how can we inform Google of our current brand name so that it stops appending our old brand name on pages?
Intermediate & Advanced SEO | | seoelevated0 -
Really struggling with serps....
My website is only a week old or so but I have no pages showing on the serps or at least in the first few hundred results! I have many other hobby websites that had pages in the top 100 results instantly and the niche of this new website is tiny and not saturated so it should be up there already! All pages are indexed but non showing in the results. it feels like I have been penalised or something but I don’t see how or why? my website is www.magnet-fishing.co.uk of anyone can see anything obvious that I am missing regards Andy
Intermediate & Advanced SEO | | Onlytopheadsets0 -
No Google Ranking..yet
I have een working on my site for soem time. Trying to take the right steps to achieve good ranking in the long run and present the information we need to showcase to prospective clients. After several months I still see no ranking at all and I'm wondering if its becasue the front page is using a design similar to a one page website design? If anyone can provide some insight I would appreciate it. Even the smallest nudge i nthe right direction. We are also developing some new content for a blog and expanded written content for our services page. http://thatworksdesign.com
Intermediate & Advanced SEO | | Bvrettski0 -
Prevent Google from crawling Ajax
With Google figuring out how to make Ajax and JS more searchable/indexable, I am curious on thoughts or techniques to prevent this. Here's my Situation, we have a page that we do not ever want to be indexed/crawled or other. Currently we have the nofollow/noindex command, but due to technical changes for our site the method in which this information is being implemented if it is ever displayed it will not have the ability to block the content from search. It is also the decision of the business to not list the file in robots.txt due to the sensitivity of the content. Basically, this content doesn't exist unless something super important happens, and even if something super important happens, we do not want Google to know of its existence. Since the Dev team is planning on using Ajax/JS to pull in this content if the business turns it on, the concern is that it will be on the homepage and Google could index it. So the questions that I was asked; if Google can/does index, how long would that piece of content potentially appear in the SERPs? Can we block Google from caring about and indexing this section of content on the homepage? Sorry for the vagueness of this question, it's very sensitive in nature and I am trying to avoid too many specifics. I am able to discuss this in a more private way if necessary. Thanks!
Intermediate & Advanced SEO | | Shawn_Huber0 -
Why are some pages indexed but not cached by Google?
The question is simple but I don't understand the answer. I found a webpage that was linking to my personal site. The page was indexed in Google. However, there was no cache option and I received a 404 from Google when I tried using cache:www.thewebpage.com/link/. What exactly does this mean? Also, does it have any negative implication on the SEO value of the link that points to my personal website?
Intermediate & Advanced SEO | | mRELEVANCE0 -
April Google Update?
Since April 16 (when Jews ate Matzah) Google hurt one of our clients badly. They are well-known and beloved brand with hundreds of employees and locations across USA.
Intermediate & Advanced SEO | | Elchanan
I can’t see any signal of organic update, or penalty (neither Google Places). No message on GWT Nothing has been changed on and off site. All keywords' ranking are looking like this All tools showing good analysis: MOZ, Barracuda, MajesticSeo Content is good and not duplicated, etc. Do one of you is aware of significant Google update?
What do you think/suggest?0 -
How to get head office address appear on SERPS under brand serps?
Hi all, We have different offices in UK in different cities. Until last month our main office was appearing on Google results but lately i noticed that our other office is appearing on serps when i search with brand name. We have 3 addresses registered with Google Places. Any ideas how we can get head office to appear on serps under our brand name? Thanks
Intermediate & Advanced SEO | | Rubix0 -
Google Places - How do we rank
So, google places showing up on search results is great feature . . . But how can we get our results to the top? I mean I can see some terrible websites appearing at the top of the google places with their places page having no activity whatsoever. Is there a trick to this at all? What can we do to increase our ranking on Google Places because our old GOOD rankings are now appearing BELOW the map results Cheers
Intermediate & Advanced SEO | | kayweb0