GOOGLE Rankings
-
We built a site for one of our clients about 3 years ago and added Meta tags to each page of the site. But when you do a google search on the keywords the site still does not come up. I thought it would be spidered into the system by now. Web Site - www.specialtysealgroup.com Let me know what we can do to improve our GOOGLE rankings.
-
I think you need to be clear that by Meta-tags, you're referring to meta-description (and title). I agree, getting these right can make a real difference. With a compelling title and meta-description you can get more than your fair share of traffic, even if you don't rank #1! All you need to do it get the searcher to believe that they are going to find what they're looking for!
Meta-Keywords is probably best ignored. I believe there is a risk that Bing make use an over-stuffed meta-keywords tag as a negative signal.
-
Meta tags are not totally unimportant. They do help to theme and page and can clearly add click through rates if they are well written with a clear call to action. However they will not get your site ranked on its own. As others have mentioned you need to undertake a clear and focus linking building campaign to the homepage and subpages of the sites.
-
Meta keywords are being phased out - it was a good way to keyword stuff and influence the prehistoric search engines but these days Google, Bing, Yahoo, Blekko etc are quite savvy & ignore these often-manipulated tags.
-
Setting your keywords meta-tags isn't going to help. Take a look at the the Beginners Guide to SEO for a good overview of things you need to consider to get your page ranking.
The website has a very low domain authority which suggest that some additional links would be a good idea! The guide covers link building and why this is important.
-
Dave -
While your question is a bit vague, here are some things to check out: their are quite a few more factors that affect search rank than meta tags. Check out this site for more Google ranking factors.
Also check out Google Webmaster Tools, and you can check out anything that might be plaguing the site. You can also add your xml site map there.
Good luck,
Drew
-
Hi Dave
From what I can see the site is in the Google index after I searched info:www.specialtysealgroup.com
A quick search in OSE shows me that you only have 2 links pointing this page a PA of 19 and DA of 8
Your clients competitors will no doubt have much higher PA/DA and lots more links to their pages, and therefore Google will value these pages more than your clients.
I recommend you consult a reputable SEO agency to discuss a link building campaign.
-
The site has very low domain authority (a measure of inbound links).
I think you'd be best served to do some link building for this site. It will not rank for any competitive keywords without more links from quality websites.
Links are how Google decides a site is worth ranking for a relevant keyword.
If you're new to link building, I'd start here: The Professional Guide to Link Building.
This post, originally from YOUmoz but promoted to the main blog back in 2008, still holds a lot of value as well: Link Building Notes of an SEO Kindergartner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webpage is not ranking
https://www.nextheadphone.com/oneodio-a10-hybrid-review/ I just published a new article. Keyword is : OneOdio A10 Hybrid Review Before writing the article, I researched that This is Easy keyword. I should rank as soon as I publish the article. After publishing the article my Current rank is #32 Why its not ranking? Any idea
Intermediate & Advanced SEO | | NextHeadphone0 -
Scraped content ranking above the original source content in Google.
I need insights on how “scraped” content (exact copy-pasted version) rank above the original content in Google. 4 original, in-depth articles published by my client (an online publisher) are republished by another company (which happens to be briefly mentioned in all four of those articles). We reckon the articles were re-published at least a day or two after the original articles were published (exact gap is not known). We find that all four of the “copied” articles rank at the top of Google search results whereas the original content i.e. my client website does not show up in the even in the top 50 or 60 results. We have looked at numerous factors such as Domain authority, Page authority, in-bound links to both the original source as well as the URLs of the copied pages, social metrics etc. All of the metrics, as shown by tools like Moz, are better for the source website than for the re-publisher. We have also compared results in different geographies to see if any geographical bias was affecting results, reason being our client’s website is hosted in the UK and the ‘re-publisher’ is from another country--- but we found the same results. We are also not aware of any manual actions taken against our client website (at least based on messages on Search Console). Any other factors that can explain this serious anomaly--- which seems to be a disincentive for somebody creating highly relevant original content. We recognize that our client has the option to submit a ‘Scraper Content’ form to Google--- but we are less keen to go down that route and more keen to understand why this problem could arise in the first place. Please suggest.
Intermediate & Advanced SEO | | ontarget-media0 -
Ranking strangeness
Just wondering if anyone had come across this kind of scenario which I had/have with a client. Rebuilt/revamped site that has got problems with thin content we are looking to resolve. Rankings for the main keywords were ok on page 2 or 3 and being worked on. Two weeks ago ALL main keywords disappeared from ranking (category pages). The homepage took over and ranked ALL those keywords at #1! Bang -straight to top spot. However happy I was I find this disconcerting as there is a reasonable level of competition. Today homepage rankings in the main go and directories come back into the rankings at some good positions on page one. We still need to fix thin and duplicated content! I can justify the problems and swing with the category pages but the massive cross the board top position for the homepage has been pretty bizarre. Has anyone else had the experience where the homepage suddenly 'out-performs' in a big way?
Intermediate & Advanced SEO | | MickEdwards0 -
Google snippet chosen why?
We have a page about buying property in the Megeve area of the Alps in France. We are No.2 on Google.co.uk for the term "megeve property for sale" and No.1 for "megeve property". http://www.prestigeproperty.co.uk/MegeveProperty/Properties.asp If you search for "megeve property for sale", Google serves our META description as the snippet: Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR. However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page: A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ... Does anyone know why Google would serve this particular snippet instead of the META description. Is it the number of strong and descriptive words used, or some other reason?
Intermediate & Advanced SEO | | PPGUKLTD0 -
Why Keyword is not ranking
I have blog website - http://uncutweb.com/ My website ranked for keywords - What Color Shoes To Wear With Gold Dress, Keywords is having Moz Difficulty Score: 35% with A grade moz On page Score. But why my website is not ranked for What Color Shoes To Wear With Purple Bridesmaid Dress or **What Color Shoes To Wear With Coral Dress???**They have less difficulty score and having A grade.
Intermediate & Advanced SEO | | ross254sidney0 -
Why is my XML sitemap ranking on the first page of google for 100s of key words versus the actual relevant page?
I still need this question answerd and I know it's something I must have changed. But google is ranking my sitemap for 100s of key terms versus the actual page. It's great to be on the first page but not my site map...... Geeeez.....
Intermediate & Advanced SEO | | ursalesguru0 -
Ranking History Reports
I like that every week I can go into my campaign and see how I did. If I want to keep tabs (reports) every week and continuous record keeping how would I do that? For example, I want to see how we did last month on a particular keyword, should I set up to run a report every week for that keyword and have it emailed to me. Is that the only way to do that or does Moz keep previous history somewhere else? Thanks. PS Another website I help out on recently had a huge jump in pageviews this month. I don't track them in SEOMOZ currently is there anyway to figure out where that traffic is coming from? I am guessing perhaps they moved up in Google. Is there a way to see previous history? i.e. they are 33 last month for a certain keyword?
Intermediate & Advanced SEO | | greenhornet770 -
Site: on Google
Hello, people. I have a quick question regarding search in Google. I use search operator [site:url] to see indexing stauts of my site. Today, I was checking indexing status and I found that Google shows different numbers of indexed pages depends on search setting. 1. At default setting (set as 10 search result shows) > I get about 150 pages indexed by Google. 2. I set 100 results shows per page and tried again. > I get about 52 pages indexed by Google. Of course I used same page URL. I really want to know which data is accurate. Please help people!!
Intermediate & Advanced SEO | | Artience0