Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Does google index images or ALT text only?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does google index images or ALT text only?

    Technical SEO
    2
    4
    2318
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ArchieChilds
      ArchieChilds last edited by

      Does google index images or ALT text only?

      1 Reply Last reply Reply Quote 0
      • Marcus_Miller
        Marcus_Miller last edited by

        Nope. No need for images. They just know about the content and link to it. The cached HTML shows they store a copy (or cache) of the HTML though. I could be wrong about the images but that would exponentially increase their storage needs so it seems unlikely.

        1 Reply Last reply Reply Quote 0
        • ArchieChilds
          ArchieChilds last edited by

          Thanks a lot. Does Google Store the images and all Html into there servers to deliver them faster?

          Just to know if a copy of all content from our site is also stored on Googles servers

          1 Reply Last reply Reply Quote 0
          • Marcus_Miller
            Marcus_Miller last edited by

            Hey Archie

            Google indexes everything. Images. Alt text for images. Images and their alt text. If you take a look at the cached version of a page you can see all HTML content indexed. You can see the cached version of a page by prefixing the URL with info: in a google search (or in the address bar in Chrome).

            info:www.example.co.uk

            I suspect that is not what you are asking though and rather you want to know whether Google uses the alt text when indexing and ranking a page. Again, I would answer that Google uses (or at least tries to use) everything. They will review the context (the page), the name of the image, the alt text and anything else that may lend context (inbound links, anchors, linking pages etc).

            Googles Image Publishing Guidelines page is a good read:
            https://support.google.com/webmasters/answer/114016?hl=en

            Key takeaways from that page being:

            • image name
            • alt text
            • on page context
            • linking page context

            Which of course is not to say that all of these attributes are used in all cases. I would suspect they are examined but given the general lack of useful anchors and well named images they are used when possible.

            Which of course opens up a great big opportunity for those where images are a useful source of inbound traffic and competitors are using lazy CMS image names like image_z343wd.jpg and default "product image" or blank anchors.

            Always difficult to answer a question without context as so many moving parts but certainly hope that helps.

            Take care

            Marcus

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Chophel

              My WP website got attack by malware & now my website site:www.example.ca shows about 43000 indexed page in google.

              Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages.  I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google. Does anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
              {YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
              {YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
              {YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
              {YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
              {YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
              {YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
              {YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
              {HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
              {HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
              {HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php

              Technical SEO | | Chophel
              0
            • WorkshopAPD

              Alt Text for Interior Design / Architecture Firm

              I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce  (i.e. leather boat shoe). We're  an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida. I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing) 1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
              2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD J1x3AgC

              Technical SEO | | WorkshopAPD
              0
            • 21centuryweb

              Why images are not getting indexed and showing in Google webmaster

              Hi, I would like to ask why our website images not indexing in Google. I have shared the following screenshot of the search console.  https://www.screencast.com/t/yKoCBT6Q8Upw Last week (Friday 14 Sept 2018) it was showing 23.5K out 31K were submitted and indexed by Google. But now, it is showing only 1K 😞 Can you please let me know why might this happen, why images are not getting indexed and showing in Google webmaster.

              Technical SEO | | 21centuryweb
              0
            • netzkern_AG

              Does Google index internal anchors as separate pages?

              Hi, Back in September, I added a function that sets an anchor on each subheading (h[2-6]) and creates a Table of content that links to each of those anchors. These anchors did show up in the SERPs as JumpTo Links. Fine. Back then I also changed the canonicals to a slightly different structur and meanwhile there was some massive increase in the number of indexed pages - WAY over the top - which has since been fixed by removing (410) a complete section of the site. However ... there are still ~34.000 pages indexed to what really are more like 4.000 plus (all properly canonicalised). Naturally I am wondering, what google thinks it is indexing. The number is just way of and quite inexplainable. So I was wondering: Does Google save JumpTo links as unique pages? Also, does anybody know any method of actually getting all the pages in the google index? (Not actually existing sites via Screaming Frog etc, but actual pages in the index - all methods I found sadly do not work.) Finally: Does somebody have any other explanation for the incongruency in indexed vs. actual pages? Thanks for your replies! Nico

              Technical SEO | | netzkern_AG
              0
            • Iamfaramon

              How to stop google from indexing specific sections of a page?

              I'm currently trying to find a way to stop googlebot from indexing specific areas of a page, long ago Yahoo search created this tag class=”robots-nocontent” and I'm trying to see if there is a similar manner for google or if they have adopted the same tag? Any help would be much appreciated.

              Technical SEO | | Iamfaramon
              0
            • M_D_Golden_Peak

              How to Remove /feed URLs from Google's Index

              Hey everyone, I have an issue with RSS /feed URLs being indexed by Google for some of our Wordpress sites. Have a look at this Google query, and click to show omitted search results. You'll see we have 500+ /feed URLs indexed by Google, for our many category pages/etc. Here is one of the example URLs: http://www.howdesign.com/design-creativity/fonts-typography/letterforms/attachment/gilhelveticatrade/feed/. Based on this content/code of the XML page, it looks like Wordpress is generating these: <generator>http://wordpress.org/?v=3.5.2</generator> Any idea how to get them out of Google's index without 301 redirecting them? We need the Wordpress-generated RSS feeds to work for various uses. My first two thoughts are trying to work with our Development team to see if we can get a "noindex" meta robots tag on the pages, by they are dynamically-generated pages...so I'm not sure if that will be possible. Or, perhaps we can add a "feed" paramater to GWT "URL Parameters" section...but I don't want to limit Google from crawling these again...I figure I need Google to crawl them and see some code that says to get the pages out of their index...and THEN not crawl the pages anymore. I don't think the "Remove URL" feature in GWT will work, since that tool only removes URLs from the search results, not the actual Google index. FWIW, this site is using the Yoast plugin. We set every page type to "noindex" except for the homepage, Posts, Pages and Categories. We have other sites on Yoast that do not have any /feed URLs indexed by Google at all. Side note, the /robots.txt file was previously blocking crawling of the /feed URLs on this site, which is why you'll see that note in the Google SERPs when you click on the query link given in the first paragraph.

              Technical SEO | | M_D_Golden_Peak
              0
            • Romana

              Why are Google search results different if you are log'd into Google or not?

              I get different results when I'm log'd into my Google account associated with my website than if I'm not.  The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in.  Yet I'm not on the first 25 pages if I'm not logged in.

              Technical SEO | | Romana
              0
            • Techboy

              Why are old versions of images still showing for my site in Google Image Search?

              I have a number of images on my website with a watermark. We changed the watermark (on all of our images) in May, but when I search for my site getmecooking in Google Image Search, it still shows the old watermark (the old one is grey, the new one is orange). Is Google not updating the images its search results because they are cached in Google? Or because it is ignoring my images, having downloaded them once? Should we be giving our images a version number (at the end of the file name)? Our website cache is set to 7 days, so that's not the issue. Thanks.

              Technical SEO | | Techboy
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.