Does google index images or ALT text only?
-
Does google index images or ALT text only?
-
Nope. No need for images. They just know about the content and link to it. The cached HTML shows they store a copy (or cache) of the HTML though. I could be wrong about the images but that would exponentially increase their storage needs so it seems unlikely.
-
Thanks a lot. Does Google Store the images and all Html into there servers to deliver them faster?
Just to know if a copy of all content from our site is also stored on Googles servers
-
Hey Archie
Google indexes everything. Images. Alt text for images. Images and their alt text. If you take a look at the cached version of a page you can see all HTML content indexed. You can see the cached version of a page by prefixing the URL with info: in a google search (or in the address bar in Chrome).
info:www.example.co.uk
I suspect that is not what you are asking though and rather you want to know whether Google uses the alt text when indexing and ranking a page. Again, I would answer that Google uses (or at least tries to use) everything. They will review the context (the page), the name of the image, the alt text and anything else that may lend context (inbound links, anchors, linking pages etc).
Googles Image Publishing Guidelines page is a good read:
https://support.google.com/webmasters/answer/114016?hl=enKey takeaways from that page being:
- image name
- alt text
- on page context
- linking page context
Which of course is not to say that all of these attributes are used in all cases. I would suspect they are examined but given the general lack of useful anchors and well named images they are used when possible.
Which of course opens up a great big opportunity for those where images are a useful source of inbound traffic and competitors are using lazy CMS image names like image_z343wd.jpg and default "product image" or blank anchors.
Always difficult to answer a question without context as so many moving parts but certainly hope that helps.
Take care
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Showing wrong image in the SERPS
Hi Guys, In organic SERPS Google pulling incorrect product image, instead of product image its showing image from relevant products, Checked the structured data, og:image everything is set to the product image, not sure why google showing images from relevant product sidebar, any help, please?
Technical SEO | | SpartMoz0 -
Pages not indexed
Hey everyone Despite doing the necessary checks, we have this problem that only a part of the sitemap is indexed.
Technical SEO | | conversal
We don't understand why this indexation doesn't want to take place. The major problem is that only a part of the sitemap is indexed. For a client we have several projects on the website with several subpages, but only a few of these subpages are indexed. Each project has 5 to 6 subpages. They all should be indexed. Project: https://www.brody.be/nl/nieuwbouwprojecten/nieuwbouw-eeklo/te-koop-eeklo/ Mainly subelements of the page are indexed: https://www.google.be/search?source=hp&ei=gZT1Wv2ANouX6ASC5K-4Bw&q=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&oq=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&gs_l=psy-ab.3...30.11088.0.11726.16.13.1.0.0.0.170.1112.8j3.11.0....0...1c.1.64.psy-ab..4.6.693.0..0j0i131k1.0.p6DjqM3iJY0 Do you have any idea what is going wrong here?
Thanks for your advice! Frederik
Digital marketeer at Conversal0 -
Image Size in Alt Text
Hi, On our ecommerce site, when we load an image for an item, it automatically loads different sizes for that image. (i.e. High Res, Large, Small, Thumbnail, etc). We have an option to add the size to the alt text of the image (in addition to the description of the picture... so for example "Blue casual shirt High Res"... is this necessary? One of our clients requested this and I am not sure I see the point of having the image size in the alt text unless it helps the visually impaired in some way?
Technical SEO | | AliMac260 -
Webpages & Images Index Graph Gone Down Badly in Google Search Console Why?
Hello All, What is going on with Sitemap Index Status in Google Search Console :- Webpages Submitted - 35000 index showing 21000 whereas previously approx 34500 were index. Images Submitted - 85000 index showing - 11000 whereas previously approx 80000 were index. Whereas when I search in google site:abcd.com is it showing approx 27000 index for webpages. No message from google for penalty or warning etc.Please help.
Technical SEO | | wright3350 -
Why did Google stop indexing my site?
Google used to crawl my site every few minutes. Suddenly it stopped and the last week it indexed 3 pages out of thousands. https://www.google.co.il/#q=site:www.yetzira.com&source=lnt&tbs=qdr:w&sa=X&ei=I9aTUfTTCaKN0wX5moCgAw&ved=0CBgQpwUoAw&bav=on.2,or.r_cp.r_qf.&fp=cfac44f10e55f418&biw=1829&bih=938 What could cause this to happen and how can I solve this problem? Thanks!
Technical SEO | | JillB20130 -
For an image which is in the CSS and not the HTML, can you add an alt tag?
I would like to improve SEO on a page with three big images, which are currently hosted in the CSS. The sample I am working with is at http://xquisitevents.com/about-us/ and I put my cursor over the big picture of the wedding dress with bouquet, I inspected the element and saw this code in a div tag: #upperleft { background-image:url(images/AboutTopLeft.jpg); Can I add an alt tag to the CSS somehow, or can I have it added to the HTML? What is the best way to handle this, to include keywords like exquisite weddings and special event designs?
Technical SEO | | BridgetGibbons0 -
Image Link
If I have an image that is well optimiswed for a keyword that the page it is on is ranking for but i put a no follow in the image link - is this going to lose the value of the image on that page. A strange question i know but this image i have on my homepage is optimised around a keyword, the image is also a link but when i changed the link in the image to no follow i seem to have dropped rankings for that keyword. Probably consicidence but i thought i would throw this question out there and get some views?
Technical SEO | | pauledwards0 -
About Google Spider
Hello, people! I have some questions regarding on Google spider. Many people are saying that "Google spiders only have US IP address." Is this really true? But I also saw video from Google's offical blog and it said "Google spider come from all around the world." At this point I am really confused. Q1) I researched and it seems like Google spiders have only US IP address. THen what does exactly mean by "Google spider come from all around the world."? Q2) If Google spider have only US IP address, what happen to site which use IP delivery? Is this means that Google spider always redirect to us site since they only have US IP? Can anyone help me to understand?? One more questions! When Google analyzing for cloaking issue, do you think Google analyze when spider crawls the site or after they crawled the site?
Technical SEO | | Artience0