Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does google index images or ALT text only?
-
Does google index images or ALT text only?
-
Nope. No need for images. They just know about the content and link to it. The cached HTML shows they store a copy (or cache) of the HTML though. I could be wrong about the images but that would exponentially increase their storage needs so it seems unlikely.
-
Thanks a lot. Does Google Store the images and all Html into there servers to deliver them faster?
Just to know if a copy of all content from our site is also stored on Googles servers
-
Hey Archie
Google indexes everything. Images. Alt text for images. Images and their alt text. If you take a look at the cached version of a page you can see all HTML content indexed. You can see the cached version of a page by prefixing the URL with info: in a google search (or in the address bar in Chrome).
info:www.example.co.uk
I suspect that is not what you are asking though and rather you want to know whether Google uses the alt text when indexing and ranking a page. Again, I would answer that Google uses (or at least tries to use) everything. They will review the context (the page), the name of the image, the alt text and anything else that may lend context (inbound links, anchors, linking pages etc).
Googles Image Publishing Guidelines page is a good read:
https://support.google.com/webmasters/answer/114016?hl=enKey takeaways from that page being:
- image name
- alt text
- on page context
- linking page context
Which of course is not to say that all of these attributes are used in all cases. I would suspect they are examined but given the general lack of useful anchors and well named images they are used when possible.
Which of course opens up a great big opportunity for those where images are a useful source of inbound traffic and competitors are using lazy CMS image names like image_z343wd.jpg and default "product image" or blank anchors.
Always difficult to answer a question without context as so many moving parts but certainly hope that helps.
Take care
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'
A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?
Technical SEO | | d.bird0 -
How google crawls images and which url shows as source?
Hi, I noticed that some websites host their images to a different url than the one their actually website is hosted but in the end google link to the one that the site is hosted. Here is an example: This is a page of a hotel in booking.com: http://www.booking.com/hotel/us/harrah-s-caesars-palace.en-gb.html When I try a search for this hotel in google images it shows up one of the images of the slideshow. When I click on the image on Google search, if I choose the Visit Page button it links to the url above but the actual image is located in a totally different url: http://r-ec.bstatic.com/images/hotel/840x460/135/13526198.jpg My question is can you host your images to one site but show it to another site and in the end google will lead to the second one?
Technical SEO | | Tz_Seo0 -
Why google indexed pages are decreasing?
Hi, my website had around 400 pages indexed but from February, i noticed a huge decrease in indexed numbers and it is continually decreasing. can anyone help me to find out the reason. where i can get solution for that? will it effect my web page ranking ?
Technical SEO | | SierraPCB0 -
How to fix Google index after fixing site infected with malware.
Hi All Upgraded a Joomla site for a customer a couple of months ago that was infected with malware (it wasn't flagged as infected by google). Site is fine now but still noticing search queries for "cheap adobe" etc with links to http://domain.com/index.php?vc=201&Cheap_Adobe_Acrobat_xi in web master tools (about 50 in total). These url's redirect back to home page and seem to be remaining in the index (I think Joomla is doing this automatically) Firstly, what sort of effect would these be having on on their rankings? Would they be seen by google as duplicate content for the homepage (moz doesn't report them as such as there are no internal links). Secondly what's my best plan of attack to fix them. Should I setup 404's for them and then submit them to google? Will resubmitting the site to the index fix things? Would appreciate any advice or suggestions on the ramifications of this and how I should fix it. Regards, Ian
Technical SEO | | iragless0 -
ALT attribute keyword on the same image but different pages
Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart
Technical SEO | | Stuart260 -
Staging & Development areas should be not indexable (i.e. no followed/no index in meta robots etc)
Hi I take it if theres a staging or development area on a subdomain for a site, who's content is hence usually duplicate then this should not be indexable i.e. (no-indexed & nofollowed in metarobots) ? In order to prevent dupe content probs as well as non project related people seeing work in progress or finding accidentally in search engine listings ? Also if theres no such info in meta robots is there any other way it may have been made non-indexable, or at least dupe content prob removed by canonicalising the page to the equivalent page on the live site ? In the case in question i am finding it listed in serps when i search for the staging/dev area url, so i presume this needs urgent attention ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
For an image which is in the CSS and not the HTML, can you add an alt tag?
I would like to improve SEO on a page with three big images, which are currently hosted in the CSS. The sample I am working with is at http://xquisitevents.com/about-us/ and I put my cursor over the big picture of the wedding dress with bouquet, I inspected the element and saw this code in a div tag: #upperleft { background-image:url(images/AboutTopLeft.jpg); Can I add an alt tag to the CSS somehow, or can I have it added to the HTML? What is the best way to handle this, to include keywords like exquisite weddings and special event designs?
Technical SEO | | BridgetGibbons0 -
How to get Google to index another page
Hi, I will try to make my question clear, although it is a bit complex. For my site the most important keyword is "Insurance" or at least the danish variation of this. My problem is that Google are'nt indexing my frontpage on this, but are indexing a subpage - www.mydomain.dk/insurance instead of www.mydomain.dk. My link bulding will be to subpages and to my main domain, but i wont be able to get that many links to www.mydomain.dk/insurance. So im interested in making my frontpage the page that is my main page for the keyword insurance, but without just blowing the traffic im getting from the subpage at the moment. Is there any solutions to do this? Thanks in advance.
Technical SEO | | Petersen110