Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to advertise cosmetic dermatologist on Facebook in the UK?
-
I have a client who owns a cosmetic dermatology clinic. Recently he's been trying to work more on his Facebook page, and has been attempting to boost his posts but they keep getting declined for this, that and the other. "No before and after photos", "Ad is sensitive in nature", etc.
Nothing shady, he's a registered doctor and a member of the Royal College of Physicians in London and the Royal College of General Practitioners. Main treatments offered are things like Botox (which I know he can't legally advertise due to strict advertising standards in the UK), dermal fillers, lip fillers, non-surgical lifts. Just general non-surgical prescription-level cosmetic treatments.
I don't have much experience in Facebook advertising, but this line of work seems particularly challenging to advertise on Facebook. Does anyone who has experience in advertising this type of business on Facebook have any general advice on what sorts of posts/ads have worked with them before?
-
Thanks for the tip! Definitely need to sit down and have a real brainstorm.
-
We had a plastic surgeon client who had the exact same issues. What we did is we brainstormed the results. How the person would feel, what the person wanted to accomplish, etc. What we figured out worked best was to appeal to those end results and positive desires without trying to manipulate someone's feelings. For example, you could use the confidence angle, like "Walk into a room with confidence" and whatnot. You'll probably notice that there's always an underlying cause for people to wish to get cosmetic surgery, whether it's health reasons or a personal goal, or self confidence, so use that knowledge to better reach the people who are more likely to use your services. Hope this helps!
-
Fantastic resources, thank you so much.
I can understand Facebook's issue with ads that may be perceived as negatively portraying being a certain physical conditions (weight, facial features, complexions, etc). But it just seems a little overkill at times. I'll try your suggestion of a more medical/factual approach rather than promotional, and more "beautiful people" type imagery. If the "beautiful people" goes down better with Facebook, it would be kind of ironic as currently the imagery they're turning down is of real people. Real clients that have volunteered their photos to be used for marketing. Not models.
I foresee a lot of trial and error trying to satisfy Facebook's regulations and get a good CTR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Business Address on Google Profile & Citations
Hello, I'm looking to change a business address to a new one on a Google business profile (still in the same area but on a different street). So, I'll need to update all citations and website with the new address - Is it recommended to update the citations & website first, and then change the address on the Google business profile, or vice-versa? Looking to do this as safely as possible without negatively impacting the rankings much. I'm seeing a lot of conflicting information on this. Thanks in advance.
Local SEO | | UpLinkSEO0 -
How to speed a website which government demands a popup of age restriction to display
Hi team, Im running a website, which is related to Online Vape shop and I have some confusion regarding the core web vital algorithm. However, the Government of the USA is very strict for this kind of topic and we should have to display the age restriction popup for those new users who enter the website: https://ashvapesmoke.com/ Can anyone tell me how to speed up the website, as if the website has this kind of popup mandatory guidelines from the government. Google is launching a new core update related to speed in the may 2021 right? So if we add this kind of banner popup and all In the website, how we can get away from the issues. Please clarify to me, anyone, ASAP.
Local SEO | | hopseq0 -
Is there a way to get a list of urls on the website?
For example, www.laskeimages.com Outside of Google Search Console, is there another way?
Local SEO | | SeobyKP0 -
Does having a subdomains UK affect SEO in UK google results?
For exemple we set a UK subdomaine for : www.igomorocco.com www.uk.igomorocco.com Does having a subdomains UK affect SEO in UK google results? How this should be set up correctly?
Local SEO | | mounirigomorocco0 -
How important is citations for an online business?
If you run an online business, just how important is citation building? Our client does not want to disclose her physical home address from where she operates and the campaign does not consist of any local keywords. Should we then focus on link building and growing the site's DA instead? As well as getting onpage elements optimised. Many thanks in advance for your input!
Local SEO | | Gavo0 -
Best Practice For Multisite Targeting Different States With Same Content
I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
Local SEO | | MatShepSEO
example.com/mn/
example.com/ny/
example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.0 -
How to find best local websites?
For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben
Local SEO | | KempRugeLawGroup1