What are the downsides and/or challenges to putting page paths (www.example.com/pagepath) on a different server?
-
Hi,
Our company is organized into three different segments and our development team recently needed to switch a portion of the business to subdomain because they wanted to move to a different server platform. We are now seeing the impact of moving this segment of the business to a subdomain on the main domain. SEO is hurting and our MOZ score has dropped significantly.
One fix they are debating is moving everything back to one domain, but place segments of the business on different page paths and hosting specific paths on different servers. I.e. the main domain could be www.example.com hosted in one location and then www.example.com/segment1 would be hosted on a different server. They are hoping to accomplish this using some sort of proxy/caching redirection solution.
The goal of this change would be to recapture our domain strength.
Is this something that is a good option or no? If not, what are the challenges and issues you see arising from doing something like that as I don't know of any other site set up like this.
Thanks in advance.
-
This is actually more common than you might think, though you probably don't even realize it sometimes. I've only seen this with forums, blogs, multi-language/geo sites, etc.. that are hosted with different technologies on different servers (Cart on IIS, Blog on LAMP, etc..) and the SEO/Dev team has agreed this is better than a subdomain path.
The biggest challenge will likely be in ensuring the load times aren't affected, but this can generally be easily overcome by hosting the different servers in the same datacenter, caching elements on the master server, etc..
Cheers,
Jake
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Redesign & Ensuring Minimal Traffic/Rankings Lost
Hi there, We have undergone a website redesign (mycompany.com) and our site is ready to go live however the new website is built on a different platform so all of our blog pages will not be copied over - to avoid a large web developer expense. So our intention is to then leave all the blog pages as (on the old web design) but move it to the domain blog.mycompany.com with 301 redirects inserted on mycompany.com for each blog post pointing to the corresponding blog.mycompany.com. Is there anything else we should do to ensure minimal traffic/rankings are lost? Thank you so much for your help.
Web Design | | amitbroide0 -
Help with error: Not Found The requested URL /java/backlinker.php was not found on this server.
Hi all, We got this error for almost a month now. Until now we were outsourcing the webdesign and optimization, and now we are doing it in house, and the previous company did not gave us all the information we should know. And we've been trying to find this error and fix it with no result. Have you encounter this issue before? Did anyone found or knows a solution? Also would this affect our website in terms of SEO and in general. Would be very grateful to hear from you. Many thanks. Here is what appears on the bottom of the site( www.manvanlondon.co.uk) Not Found The requested URL /java/backlinker.php was not found on this server. <address>Apache/2.4.7 (Ubuntu) Server at 01adserver.com Port 80</address> <address> </address> <address> </address>
Web Design | | monicapopa0 -
Should Our Mobile Responsive Version of our Ecommerce Site include the on Page content to Help with Rankings
Hello All, We are soon to launch our new redesigned website along with a mobile responsive version but i have noticed we currently don't include the on page Content we have on the mobile version which we have on the desktop version to help with rankings etc. I am not sure how google does mobile research with regards to rankings. We have designed our responsive version to be as user friendly as possible at the expense of having to much clutter/content but I am wondering now , if we will rank on mobile if all our on page content isn't present. Just wondered if we should include it at the bottom of the pages with say a "Read more" extension to help avoid clutter? Any advice greatly appreciated thanks Pete
Web Design | | PeteC120 -
Does an age verification home page hurt SEO?
There's a microbrewery in our area that just launched its first website. It has the "verify your age" homepage (which is not really their homepage, but I don't know what it's called) before you can enter. It looks like this: http://angrychairbrewing.com/ Anyway, does this hurt them at all from a rankings standpoint? Also, assuming bots/spiders/ROGER can crawl sites like this, (which I think they would have to be able to do) how do they get around this verification? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Google result showing old Meta Title / Description even though page view source shows new info.
Hey guys! I'm struggling with why Google is ignoring my Meta Title / Description. I made a pretty drastic change to both about a week ago and on the results it hasn't changed. I'm on first page with several keywords and I think this weird caching is hurting me on where I'm at on the page. Thoughts / Ideas?
Web Design | | curtis_williams0 -
Nav / Sitemap Question. Using a "services" page vs just linking directly to individual service page?
Okay, so our company offers video production, web design, and web marketing services. While we do offer these services individually, our goal is to get our clients to integrate these services together. Our nav is currently like so : home - about - video - web design - web marketing - blog - contact Now I've seen businesses and agencies also use a nav with a "services" button instead of listing out their service offerings (if they have more than 1, like us). The services button usually links to a category page or has a drop down with links to the company's individual services. I'm wondering if there is any benefit to having a main services page like this and linking to the individual pages off of it (video ,web design, marketing, etc). Or if we should just keep it the way we have it now (since we've already got some page authority on the individual service pages). I know this may not be the most important aspect of our site and we may be over-thinking it but any thoughts/ideas would be greatly appreciated, thanks!
Web Design | | RenderPerfect0 -
Page Redirection solution
Page Redirection solution needs, there are 2 sites in the same folder and one page of old site is bxxxxxseo.com/products.php new site bxxxxxseo.com/product_list.php .there are many old page indexed i wanna redirect all old pages to relevant pages of new site using SEO friendly way .Any help really appropriate. Thank you
Web Design | | innofidelity0 -
Custom 404 Page Indexing
Hi - We created a custom 404 page based on SEOMoz recommendations. But.... the page seems to be receiving traffic via organic search. Does it make more sense to set this page as "noindex" by its metatag?
Web Design | | sftravel0