Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?

    Technical SEO
    3
    5
    2154
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • rodelmo4
      rodelmo4 last edited by

      Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?

      1 Reply Last reply Reply Quote 1
      • joshibhargav_20
        joshibhargav_20 last edited by

        Hi,

        I have similar query for the specifc case. This also involves tracking on Google Analytics and Search Console Setup. Could you have a look at this question and share your thoughts? https://moz.com/community/q/using-a-reverse-proxy-and-301-redirect-to-appear-sub-domain-as-sub-directory-what-are-the-seo-risks

        1 Reply Last reply Reply Quote 0
        • rodelmo4
          rodelmo4 @max.favilli last edited by

          Also, quick question: when you say to be careful not to serve the robots file under the subfolder, should we delete it then? The subdomain is actually a wordpress site that serves as a blog, and so it's got its own robots file. So, right now, both robots files (main site + wordpress) are coexisting.

          1 Reply Last reply Reply Quote 0
          • rodelmo4
            rodelmo4 @max.favilli last edited by

            Awesome! Thank you!

            1 Reply Last reply Reply Quote 0
            • max.favilli
              max.favilli last edited by

              You can set it up to have the subdomain completely hidden behind the reverse proxy, if you do so, google won't notice any difference. If the subdomain is in the same local network you can just disconnect it from the internet, if you can't you can still set the subdomain robots.txt to reject crawlers. Just be carefull to do not serve the robots txt under the subfolder.

              rodelmo4 2 Replies Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • m1700

                does <base> in html affect seo?

                hey, just wanna know  does <base> in head of website affect SEO? and if it's a yes, how?

                Technical SEO | | m1700
                1
              • AliMac26

                Is Removing Breadcrumbs Detrimental for SEO?

                We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.

                Technical SEO | | AliMac26
                0
              • Deacyde

                Canonical homepage link uses trailing slash while default homepage uses no trailing slash, will this be an issue?

                Hello, 1st off, let me explain my client in this case uses BigCommerce, and I don't have access to the backend like most other situations. So I have to rely on BG to handle certain issues. I'm curious if there is much of a difference using domain.com/ as the canonical url while BG currently is redirecting our domain to domain.com. I've been using domain.com/ consistently for the last 6 months, and since we switches stores on Friday, this issue has popped up and has me a bit worried that we'll loose somehow via link juice or overall indexing since this could confuse crawlers. Now some say that the domain url is fine using / or not, as per - https://moz.com/community/q/trailing-slash-and-rel-canonical But I also wanted to see what you all felt about this. What says you?

                Technical SEO | | Deacyde
                0
              • Whittie

                Robots.txt on subdomains

                Hi guys! I keep reading conflicting information on this and it's left me a little unsure. Am I right in thinking that a website with a subdomain of shop.sitetitle.com will share the same robots.txt file as the root domain?

                Technical SEO | | Whittie
                0
              • bedbugsupply

                Reverse proxy a successful blog from subdomain to subfolder?

                I have an ecommerce site that we'll call confusedseo.com. I created a WordPress blog and CNAME'd it to blog.confusedseo.com. Since then, the blog has earned a PageRank of 3 and a decent amount of organic traffic. I am considering a reverse proxy to forward blog.confusedseo.com to confusedseo.com/blog/. As I understand it, this will greatly help the "link juice" of the root domain. However, I'm concerned about any potential harm done to the existing SEO value of the blog. What, if anything, should I be doing to ensure that the reverse proxy doesn't hurt my "juice" rather than help it?

                Technical SEO | | bedbugsupply
                0
              • r1200gsa

                Does an subdomain hosted offsite provide SEO value

                We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system? As I see it the options are (correct me if I'm wrong): Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them. Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place. Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.

                Technical SEO | | r1200gsa
                0
              • BPIAnalytics

                Does using parentheses affect the crawlers?

                Quick question: if you using a parantheses around a keyword, do search bots still recognize the keyword?  Fox ex: Welcome to a website about the National Basketball Association (NBA). Will the bots recognize that I'm trying to optimize to NBA and not (NBA)?  Is this different for tags vs. actual body copy?

                Technical SEO | | BPIAnalytics
                2
              • ryanwats

                Microsite on subdomain vs. subdirectory

                Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites.  The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc.  Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site?  I read it has to do with the interlinking between the two.

                Technical SEO | | ryanwats
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.