Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does the use of a unicode character high up on page adversely affect SEO?
-
I work for a company in the travel industry and we are currently in the process of building out a 360-degree video landing page to inspire travel to our destination. There is some desire from individuals on my team to use the unicode degree symbol ( ° ) after 360 to ensure clarity.
We currently have the ° symbol in the Page Title and H1 tag. Does the use of a unicode character adversely affect SEO? Our concern is that it is very unlikely that people are searching for 360-degree videos using the unicode symbol. We also have it fully written out as well. Just want to make sure we won't get dinged for this.
Thanks!
-
Completely agree, just 1 character might not influence anything. Search engines are very well able to understand what that specific character means in the context if you add 360 next to it.
-
Hey there,
Unicode characters are exactly like any other character in any other encoding. It won't hurt your ranking in any way.
However, make sure that it actually help you somehow. I guess that most people don't even know how to write the "degree" symbol. Maybe you can make some space in the title by replacing this character with a different keyword?
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best redirect destination for 18k highly-linked pages
Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
Technical SEO | | davidvogel1 -
does <base> in html affect seo?
hey, just wanna know does <base> in head of website affect SEO? and if it's a yes, how?
Technical SEO | | m17001 -
Create Page Titles from H1 using Yoast?
I'm working on a site that has 280 blog posts that have either been migrated from an old CMS site or created on the Dev version of the new WordPress site. We've written 280 unique meta descriptions so they don't truncate but it there a quick way I can export the current H1s and then import them into Yoast so they are set as the Page Titles? I've written unique Page Titles and meta descriptions for all the Service and Products page and just want a way to speed up the blog posts as their H1s are really good and what I would use as Page Titles anyway. Any help, greatly appreciated!
Technical SEO | | Marketing_Today0 -
Will Adding Publish Date at end of Page Title for Blog posts Hurt SEO?
I'd like to be able to easily track blog posts by month but in Google reports when you set a date range obviously older blog post still appear and with amount of blog posts we generate without seeing the date in the title it's not obvious what was published and when it was published. For example if a Blog Title was "/dangers-of-sharing-KM-knowledge-01-11-15 would it hurt SEO? The reason is I'd like to have a quick way to know how new posts do each month compared to older content
Technical SEO | | inhouseninja0 -
Will a CSS Overflow Scroll for content affect SEO rankings?
If I use a CSS overflow scroll for copy, will my SEO rankings be affected? Will Google still be able to index my copy accurately and will keywords used in the copy that are covered by the scroll be recognized by Google?
Technical SEO | | moliver10220 -
Is the Authority of Individual Pages Diluted When You Add New Pages?
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?
Technical SEO | | Charlessipe0 -
Use of title tags on divs for SEO purposes
Hello community, I recently was asked by a client to analyze a website of a competitor. I did was he asked me to do but when I looked at the source code of the website I found this code: I changed the exact words into something for privacy reasons, but I never looked at a code like this.
Technical SEO | | JarnoNijzing
Using a div for an anchor I get but adding a title tag to the div? I never seen that before. Title tags on anchors, yes, using images in divs as background and then adding a title??? Does anyone have any experience with a code like this and if you do how does this impact rankings? Does it impact rankings at all and does anybody know of any correlation between the two? Looking forward for your responses. Regards Jarno0 -
What SEO considerations for multiple languages on a single page?
I am working on a language teaching site for Chinese speakers learning English. I consider myself above average when it comes to basic SEO issues, but all I know here is that Google doesn't like multiple languages on a single page. Without getting into too many details, both Chinese and English text will appear on the same page with links, tags, phonetic spellings, etc. I'm hoping someone here knows the science about using the lang="zh" xml:lang="zh" attributes within text and the effects on ranking for text within the declarations. And it'd be great if there was clarification on the link juice passed using the hreflang attribute for both internal and external links. Also, of course, any info on using both English and Chinese characters in the URL would be most helpful. A heads up on any other language specific SEO issues would also be much appreciated. My goal is to get the most out of both languages per page in terms of ranking.
Technical SEO | | kwoolf0