Hotel SEO / Rank Conundrum
-
Hello Mozzers,
I am having an issue with a particular client and wanted to throw it out to the forum for feedback.
We work with many resorts and hotels. One, in particular, is a large condo-hotel property with several individual buildings. Each building has a unique name. While the property management company owns and operates most of the units within each building, there are units that are individually owned.
The property management company runs the branded resort website, all local pages & listings, etc.
One savvy unit owner, however, has built a website that is branded with the individual building name for one of the buildings. He has also taken ownership of the building Google Plus page, Facebook page, etc. He only owns a handful of units in the building.
We have retroactively tried creating a new site but are struggling to gain traction from a ranking perspective. We did temporarily change the website address that was listed for the Google local listing, via the "edit" button, and were actually starting to increase rank (presumably somewhat related to the increase in website traffic), but it was quickly fixed to the other website.
The management company has reached out to the owner but he continues to refuse to give up any rights to the Google local page, etc. We have also created a new (technically duplicate) page just to see if we can knock the other one off, though we are having issues getting the verification post card from Google.
Any advice on how we can gain access to this Google local page? Or any other tips on how to get a relatively small, new site to overtake an existing site?
I know URLs / examples are helpful in these situations but we'd prefer to keep the client names anon.
-
Hi Bernadette, thanks for taking the time to respond. The owner in question is most certainly representing his ownership and we had advised legal options, though the client is not quite ready to pursuit anything yet. Thank you for the lengthy feedback, we certainly appreciate any help we can get.
-
Thanks very much for the feedback. At this point, the client is steering away from legal options, though we had advised that. The entire situation took us off guard so we are definitely taking this as a lesson learned. Thanks again for your response.
-
Meisha, this can definitely be frustrating. When it comes to local listings, and individual units, keep in mind that every unit should have it's own unique unit number, so it would have it's own address.
You mentioned this: "He has also taken ownership of the building Google Plus page, Facebook page, etc. He only owns a handful of units in the building. "
If that other person has taken ownership of the entire building essentially, and the entire Google Plus page, Facebook page, etc. then is sounds as if he is misrepresenting his ownership. Therefore, pressure can be put on him to disclose his ownership of only certain units in the building, and you should be able to force him (legally) to only represent the units that he actually owns.
If this is the case, then he would need to update his Google Local listing(s) so that they only show the actual address of the unit(s) that he owns. If it doesn't currently, and it shows that he owns the entire building, then he should be forced to update it.
You should consult a lawyer, but most likely a stern letter to him asking him to update the website, Google Listings, and any Facebook (and other URLs) so that they only show the unit numbers he actually owns would probably go a long way. In the meantime, any listings that you create should also reflect the actual units that you own, as well.
When it comes go Google's local listings, it's perfectly fine to have multiple "businesses" at one location, as they have unique suite numbers. In this case, there are individual unit numbers, so there is an option to create a listing for each unit. It's not okay for this other person to misrepresent his ownership.
-
The answer here is not one that I often advocate but you're going to to need to grease the wheels a bit
Buy his website out. Make certain this includes his domain and control of the social media he's running. Have him sign a legal agreement as well. Once you own it, 301 redirect it to your main resort page.
If he balks, or tries to run the price up, my bet is he has a contract with the owners of the building and they might have some things they can do that will make his life uncomfortable (consult a lawyer first so you know what your legal options are). You might be able to use that as a stick to encourage him to take the carrot of a buyout. Try the carrot first, tho, and save the stick for any serious negotiations.
Next, you need to harden the contracts with your private owners. Make it clear that, for a small sum of money, they agree not to try to represent themselves as the resort. Again, consult a lawyer and get this written properly. Make any future private buyers sign this agreement as well.
At the end of the day, I would chalk this up as an expensive marketing lesson. If you can get him to sell, you don't have to jump through any hoops. Otherwise, you're competing with what Google sees as the legitimate business (which is a much more difficult path to walk).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yelp SEO in action
Please help me figure out how come E Appliance Repair Yelp page pops out every time I search Google for next keywords: Dacor repair Los Angeles, Miele repair Los Angeles, Sub Zero repair Los Angeles, and others like those? What direction do I need to move in to get close to those results? Any advise will be highly appreciated!
Local Listings | | kirupa0 -
Hotel Local Listings Greatly Varying With Date
Searching for accommodation in a local region brings up a local listing block (e.g. http://puu.sh/irEoJ/635140594d.png). When clicking through to the block and changing dates, the order of the listings vary greatly. See attachments for 4 samples. How is Google deciding to order these listing blocks? I initially speculated they are pulling availability rates from Online Travel Agents like Expedia or Booking.com, but doubt this to be the case given a lot of those listings do not have Google Hotel Ads and smaller operators do not have their distribution system hooked up to Google Hotel. tVX816P,8U6RbcP,N6xGEdx,YC4K344#0 tVX816P,8U6RbcP,N6xGEdx,YC4K344#1 tVX816P,8U6RbcP,N6xGEdx,YC4K344#2 tVX816P,8U6RbcP,N6xGEdx,YC4K344#3
Local Listings | | fastrack0 -
I think I'm doing everything right--why the drop in DA/PA?
My DA has gone down from 29 in February to 13 today. Since then, my site traffic has increased 43.5% (organic by 24.6%), I have cleaned up citations, and worked on directory listings (unpaid listings for both local & national directories, including industry-specific ones). Why the drop-off? I'm concerned.
Local Listings | | PeterTroast0 -
Reliable provider of SEO services for Baidu
Hi, Does anyone know a reliable SEO agency specialised in Baidu? Thanks! Isabel
Local Listings | | iubeda0 -
Foreign languages and SEO: product description
Hi everyone, I have hit a brick wall with regards with the SEO of one of our sites. This is concerning a Belgium based webshop which sells toys. The server is based in the Belgium and the domainname ends also .be . They try to put as much possible dutch/belgium text on the website but the amount of this is very low compared to the english text on the website. The problem starts when they import product description from the main manufacturer which is in english. this means when the customer visits the website, it's dutch, but the product description is in english I have pointed out this but they pointed out the fact they import with 1 click 500 products, but it takes them ages to translate this to dutch. Now is my theory, the way they are doing this, will hurt their ranking a lot in the google.be search engine compared to their competitors to the point that less than 10% of their site is in dutch/belgium and the rest in english. I am thinking of the possibility of suggesting to let them use google translate to automatically translate the products before putting them on the website. It won't be a great translation, but it will stop hurting their ranking and will even contribute to increase their ranking. I thought they do this, and put a small link to the english version of the manufacturer. I would love to hear others thoughts on how to do this with as efficient and fast as possible.
Local Listings | | sami800 -
Will local optimization effect international ranking?
Lets say a company serves Canada and US customers regularly, but they are based in Canada. They currently have no local optimization or confirmation of their location on their website. If I were to begin local optimization (google my business, local content, link building, schema etc), would Google recognize this website as a Canadian business and remove rankings in the US that it is currently appearing in now without any locational information?
Local Listings | | aaronleven0 -
Transferring SEO services from one agency to another - troubles, concerns, etc.?
Hey Moz Community, I have a friend I'm asking for who has an agency and will be taking over SEO from another agency. One thing that worries me is that the agency has confirmed dozens of locations in Google Places (about 60-100) for this business. How would you transfer Google Places ownership (assuming they cooperate)? Could the previous agency delete these listings? If so, how would that affect Local SEO? For example, the location and phone number is already on the website. Isn't that good enough for all of these locations (about 100)? I hope this is clear; please let me know if not. I would be interested in hearing any other feedback about moving agencies. Thanks, Cole
Local Listings | | ColeLusby0