How to get 1st page rankings in the local cleaning niche.
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Hi guys,
I'm trying to learn how to market my carpet cleaning website in Google but without much success. I'm reading marketing forums for over 6 months still can't achieve 1st page rankings. What I'm missing? Can you please check the site and tell me what to improve to get good rankings in Google UK? There are some competitors which are doing very well, for example competitor1, competitor2 but I can't figure out what they have which I don't? I'm not very experienced in marketing but hope someone here will guide me how rank my cleaning website on 1st page.
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You must read this article :https://codeable.io/how-do-i-get-on-the-first-page-of-google/
The best thing you can do is write and SEO
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Hi There!
Thanks for opening your site up for comments from the community. I hope you'll get many. Let me get the ball rolling:
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You are in a highly competitive market in an extremely populous area. Yours will be an uphill battle, as opposed to what a business in a rural area would face.
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Age is a factor in both local and local-organic rankings. You mention reading marketing materials for 6 months. If the business is also less than a year old, know that your ranking chances will increase the more your website and your Google My Business listing ages (provided you continuously adhere to to good practices), but that it can be very difficult to surpass older competitors. When a business is new, it can be tough to do a thorough audit of the type you'd do for an established company, because the age factor adds a bit of mystery as to where the business deserves to rank.
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That being said, you or any Local SEO agency you hire should conduct as thorough of an audit as possible. Use the Local Search Ranking Factors 2017 study to see which factors you need to analyze, both for your own business and for your top competitors, in an effort to divine which areas (beyond age) your competitors are excelling at that your business isn't doing as well.
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For every business, regardless of market, the core things you want to be getting right are:
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Adherence to Google's Guidelines for representing your business on Google
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Website authority and usability (creating excellent content that informs, persuades and converts)
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A clean citation set on the major local business listings platforms
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Earning and responding to reviews
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Earning links
Beyond these basics, you'll want to discover which additional forms of marketing convert most customers for your particular business. These might be social marketing, video marketing, offline, etc.
- Looking briefly at your website, I"m noticing an absence of city terms in your title tags. It's important to make your city of location part of some/many of your title tags.
I hope this is a good start and that others will add to it!
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