Structured Data and Google Rich Cards for products
-
It appears Google is moving towards the Rich Cards JSON-LD for all data. https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html
However on an ecommerce site when I have schema.org microdata structured data inline for a product and then I add the JSON-LD structured data Google treats that as two products on the page even though they are the same. To make the matter more confusing Bing doesn't appear to support JSON-LD.
I can go back to the inline structured data only, but that would mean when Rich Cards for products eventually come I won't be ready. What do you recommend I do for long term seo, go back to the old or press forward with JSON-LD?
-
Thanks for the feedback Martijn. We have decided to go the JSON-LD as you did. Having both markups on the page caused duplicate products in Google Search Console. We worried that might have negative effects.
-
Hi Keith,
In this case I would say it really depends on how much traffic Bing is sending your way. In our case that was so low that we decided to remove the inline Schema.org implementation and go full in on JSON-LD although we knew Bing wasn't supporting it. As we see more initiatives move with JSON-LD I can't imagine that Bing also won't move that way.
Worst case you could add the content twice with both inline and JSON-LD, I can't prove it but for now I would say that it definitely wouldn't cause duplicate content.
Hope that helps, Martijn!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unlimited Product Pages
While browsing through my Moz campaign, I noticed that my site is pulling up unlimited numbers of product pages even though no products appear on them. i.e. http://www.interstellarstore.com/star-trek-memorabilia?page=16 http://www.interstellarstore.com/star-trek-memorabilia?page=100 http://www.interstellarstore.com/star-trek-memorabilia?page=200 I have no ideal how to resolve this issue. I can't possible 301 an unlimited number of pages, and I can see this being a big SEO problem. Any thoughts?
Intermediate & Advanced SEO | | moon-boots0 -
Product instant answers?
Hi Guys, I noticed today that Google was serving a VERY different organic result for a product level search. The query was "giro aspect". Included is a screenshot of the SERP. Anyone know about these? Is there anything we need to do to get this (i.e certain schema.org markup)? Any insights appreciated,
Intermediate & Advanced SEO | | evoNick
Will fPzGb06.jpg0 -
Google Search Results...
I'm trying to download every google search results for my company site:company.com. The limit I can get is 100. I tried using seoquake but I can only get to 100. The reason for this? I would like to see what are the pages indexed. www pages, and subdomain pages should only make up 7,000 but search results are 23,000. I would like to see what the others are in the 23,000. Any advice how to go about this? I can individually check subdomains site:www.company.com and site:static.company.com, but I don't know all the subdomains. Anyone cracked this? I tried using a scrapper tool but it was only able to retrieve 200.
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Why Is Google Indexing These Product Pages On Shopify?
How can we communicate to Google the exact product pages we'd like indexed on our site? We're an apparel company that uses Shopify as our ecommerce platform. Website is sportiqe.com. Currently, Google is indexing all types of different pages on our site. **Example of a product page we want indexed: ** Product Page: sportiqe.com/products/PRODUCT-TITLE (Like This) **Examples of product pages being indexed: ** sportiqe.myshopify.com/products/PRODUCT-TITLE sportiqe.com/collections/COLLECTION-NAME/products/PRODUCT-TITLE See attached for an example of how two different "Boston Celtics Grateful Dead" shirts are being indexed. Any suggestions? We've used both Shopify and Google Webmaster tools to set our preferred domain (sportiqe.com). We've also added this snippet of code to our site three months ago thinking that would do the trick... {% if template == 'product' %}{% if collection %} {% endif %}{% endif %} sKwNZOl
Intermediate & Advanced SEO | | farmiloe0 -
Google Places Listing Active In Two Seperate Google Places Accounts?
Hi is there any issues with having a google places listing in two seperate google places accounts. For example we have a client who cannot access their old google places account (ex-employee had their login details which they can't get) and want us to take control over the listing. If we click the "is this your listing" manage this page button - and claim the listing, will this transfer the listing to our control? Or will it create a duplicate? Are there any problems having the listing in different separate accounts. Is it a situation in which the last person who manages the listing takes control? And the listing automatically deactivates from the old account? Do all the images remain aswell? Thanks,
Intermediate & Advanced SEO | | MBASydney
Tom0 -
Rank on specific Google
Hi folks, a website is hosted with a TLD like .com in the USA. The content etc. is obviously all english but now we want to focus on a specific Google like .co.uk What must be necessarily be done to rank better? Is it enough just to buy a .co.uk domain and set the nameserver up or do we need to get a british hosting? Thanks in advance. Mike
Intermediate & Advanced SEO | | KillAccountPlease0 -
Rich Snippets With Picture
I recently added rich snippets to my website to link my Google+ with my website so that whenever someone looks at my website on Google search it will show my picture. It has yet to show up on the search results and I understand this could take a couple weeks. My question is: will the authorship/picture of me show up on the Google search results no matter if it is the root domain or a blog/article post, or will it only show up on an article post that someone sees in the Google search results. I viewed my root domain in the google rich snippets testing tool and it shows my authorship picture but it is not showing up in the SERPS
Intermediate & Advanced SEO | | SEOWizards0 -
What is the Ideal Structure for User Generated Product Reviews on My Site?
I apologize for the lengthy post, but I need help! Here is my current structure for product reviews: My product pages displays a set number of user product reviews before displaying a link to "see all reviews". So: http://www.domain.com/product/product-page Has product details, specs (usually generic from manufacturer) and 5 user product reviews. If there are more than 5, there is a link to see all reviews: http://www.domain.com/reviews/product-page?page=1 Where each page would display 10 user product reviews, and paginate until all user reviews are displayed. I am thinking about using the Rel Canonical tag on the paginated reviews pages to reference back to the main product page. So: http://www.domain.com/reviews/product-page?page=1 http://www.domain.com/reviews/product-page?page=2 http://www.domain.com/reviews/product-page?page=3 Would have the canonical URL of: http://www.domain.com/product/product-page Does this structure make sense? I'm unclear what strategy I should use, but currently the product review pages account for less than 2% of overall organic traffic. Thanks ahead of time!
Intermediate & Advanced SEO | | Corp0