What to do with large number of old/outdated pages?

[aphoontrakul]

Are we redoing a large portion of our site (not ecommerce). We have a large number of pages (about 2000 indexed pages, out of about 3000) that have been forgetten about until recently, are very outdated, don't drive any traffic (according to Google Analytics) But they are ranking very well for the targeting keyword (#3 organic for most).

What should I do with those pages?

Could you give any guidance on whether we should or what affect it might have one the rest of the website if we delete those pages or simply 301 redirecting all those pages to the home page?

[BlueCorona]

I would perform an 80/20 analysis and see if these pages are driving any traffic to your website. If they aren't performing well, I would delete them and redirect them to similar pages or back to the homepage.

I agree with Bernadette about checking Open Site Explorer. You want to makes sure you are not going to be giving up any valuable backlinks that these pages might have generated.

[aphoontrakul]

Thank you, I looked at the past year and they are not getting traffic. Spot checking these pages using Open Site Explorer also doesn't show external links to those pages.

My concern is that since these pages represent over 2/3 of our total indexed pages - if we just get rid of them (whether 301, 404, 410 or a combination) Would that negatively affect the remaining pages?

[becole]

The first thing I would do is look at Google Analytics for the past year (or more) to see if those pages have any traffic. You've mentioned that you looked at that, but didn't say how long of a time it was.

Typically, we do recommend redirecting those pages to the most appropriate current page on the website. If those pages don't have anything to do with what you're current selling or offering, then you might want to simply server up a 404 error (ideally a 410 gone error).

I would also look at the links, such as by using Open Site Explorer or Majestic.com to make sure there aren't any external sites linking to those pages. If there are external links to certain pages, you'll want to redirect them.