I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
-
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
-
Thanks so much! I will get back to the drawing board and try my luck at some more attainable keywords. Thanks!
-
Hi there
This leads me to believe that you're shooting for some pretty hard to get keywords - probably broad with high competition. Big brands usually have way more luck here than your brand will. So, what I would do, is focus on keyword research that is based on long tail keywords and query based. Start here:
- Research keywords your users are actively searching for
- Ask your team what kind of language your users use
- Survey your customers
- Do some competitor research around brands of your size (what keywords are they going after?)
- Brainstorm more keywords beyond what's been gathered here
You'll have much more luck with long tail keywords - focusing on broad keywords like Sears / Amazon are ranking for are a waste of effort because they can't be beat.
Start here and let me know if you have any questions beyond! Good luck!
P -
One other question. In looking through some of my target keywords, I notice many of the pages on the front page are huge companies such as sears, amazon and target. Would it be beneficial to me to change target keywords to a more attainable keyword or continue with what I have?
-
Thank you both for your responses. I will start to work on my backlinks!
-
Hi there
Couldn't agree more with Oleg - you should focus building relevant and quality links to your pages. You can learn a ton more from reviewing the great guides in the Learn section of Moz - from SEO to Link Building and Content.
That being said, I would make sure that you're providing ccontent that users want. I would do some competitive research (other great resources) for brands ranking for the keywords you are trying to capture. From there, you can get an idea of the content that's working, the links they are getting, and the engagement they are leveraging with their community and what means they are using to do so. All of this will be hugely beneficial, but I need to note here that you are not trying to copy your competition, but get instead you're trying to get direction from them and tweak with your unique needs and target customers.
Let me know if this answers your question. I feel by reviewing the above resources and taking a solid hard look at your website, you'll be on your way in no time! Good luck!
P -
"My Domain Authority has not moved from 17 in a long time." = there haven't been new links to the site in a long time.
If you want to rank, you need backlinks. Get your content shared and you'll see your rankings climb.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
How to replace an already ranked page with a better, more optimised one?
Hello peeps! I need your collective wisdom to help me deal with something. We manage a website that is doing quite well in its niche, however we have the following problem: Our section landing pages are well established and they rank for a wide range of search terms, including some with a transactional focus. It is obvious that these pages do not cater for users with transactional intent. Our competitors are targeting those transactional keywords with a completely different type of pages, and are winning across the board (annoying but understandable). We have now created a number of pages, which are very similar to the ones that our competitors are using and with an even better on-page SEO score ... WIN! ...well, not so much! Our old section pages are still ranking for the transactional search terms and our new pages are getting very little traction and are having a really slow start. 1. I suspect there is some sort of page cannibalisation going on. How would you address that?
Intermediate & Advanced SEO | | Yordan.Vasilev
2. Is there a tried and tested way of telling search engines to rank your new page because it meets the search intent in a better way? Please note that we cannot just redirect the old page to the new one - there are structural and commercial reasons for keeping the old page as it is.
3. Is there anything else that I am missing? Your help is much appreciated.
Thanks
Yordan0 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Silo not ranking for main silo page - what can I do?
Hi everyone, I set up a silo for my page http://werkzeug-kasten.com/ . Unfortunately only the silos inner pages rank very good. These are for example http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/keyword-analyse/ for "Keywordanalyse SEO Freiburg" <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/onpage-seo/</a> for "Onpage SEO Freiburg" ... but the silos main page <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/</a> does not rank for "SEO Freiburg". Do you have any idea why that might be? Cheers, Marc
Intermediate & Advanced SEO | | RWW0 -
Blog home page and ranking
My question is in regards to ranking a blog under our domain www.xxx.co.uk/blog If we are targeting pc blog should the home page have some content in the side bar or somewhere that stays there contantly.
Intermediate & Advanced SEO | | BobAnderson0 -
Help - Lost Ranking - What did I screw up?!
Hi, We're working with a local service provider with a location specific keyword (not a real example: "orlando plumbing contractors"). Background:
Intermediate & Advanced SEO | | AaronHenry
In recent history the client updated a new site design and upgraded from Joomla 1.5 to Joomla 2.5. Of course there were duplicate content issues which have been resolved with the help of AceSEF. Duplicate content, title tags, and other content issues are handled as soon as they appear in GWT or MOZ. Additionally, a high number of backlinks were lost when the latest Google update hit. Many of these sites were of sites that no longer existed or were spammy and flushed out. Some were lost due to the previous SEO firm literally removing backlinks and switching them to their new client (seo firm was putting all of the work the client paid for under their name to control everything). Current Situation: The backlink loss seems to have been stopped (hopefully) because we are using a new strategy that relies solely on the quality of the links, surrounding text, varied anchor text, relevancy, etc.) However, we tried an experiment on just one of the clients keywords. That experiment seems to have blown up in our faces evidently. The landing page for the location specific keyword has dropped from the index completely (it seems), but only when searching broad. When using exact match with quotes like the example quoted above ("orlando plumbing contractors") the landing page appears, but several ranks lower. We were ranked yesterday 6/23/13, but as of today 6/24/13 are no longer ranked. On broad matches, non-relevant sites and even a site that shows only a broken server configuration is outranking the client (they appear for the broad search, but the client does not). What Was Done
We recently created a press release for and posted it on a press release site. We then created a link back to the landing page (exact match anchor text). We posted the PR article to several social sites (Google plus, folkd, delicious, twitter, stumble upon, diigo). We also created a blog article (on-site) on site for that, creating links back to the landing page (the links all had exact anchor text). We posted that blog article to social news sites (facebook, stumble, delicious) and included a ping. The PR article was manually rewritten and posted to the PR site (we had to make 2 versions of the PR; one for the blog and one for the PR site). The Result
The client ending up dropping off the broad search rankings, but only slipped a few for "exact match" (with quotes). The PR article that was created is now ranked on page 3 for the board keyword and is still beat by non working sites. We suspect that the exact anchor text could be causing this problem. Anyone else have an idea (we're scratching our heads and trying not to freak out at the same time).0 -
Non-home page ranking higher, very odd
One of my new clients has an eCommerce site selling chair mats, that ranks first page for their primary keyword ("chair mats"), but the serp is not showing their home page... It is an odd "resources" page that mostly just has outbound links. I've never seen this. Also, there are no external inbound links to this particular page. How can this be ranking higher than the home page... weeeeird. Update: I haven't done any optimization yet... and yes, I know the site is outdated 🙂 My location is set to San Diego. If I change it (New York City), the Resources2.htm page goes away from the page 1 ranking, and I get a page 2 home page ranking. This is so strange 😕
Intermediate & Advanced SEO | | Joes_Ideas0 -
How Fast Is Too Fast to Increase Page Volume of Your Site
I am working on a project that is basically a site to list apartment for rent (similar to apartments.com or rent.com). We want to add a bunch of amenity pages, price pages, etc. Basically increasing the page count on the site and helping users be able to have more pages relevant to their searches and long tail phrases. So an example page would be Denver apartments with a pool would be one page and Seattle apartments under 900 would be another page etc. By doing this we will take the site from about 14,000 pages or so to over 2 million by the time we add a list of amenities to every city in the US. My question is should I worry about time release on them? Meaning do you think we would get penalized for launching that many pages overnight or over the course of a week? How fast is too fast to increase the content on your site? The site about a year old and we are not trying to scam anything just looking to site functionality and page volume. Any advice?
Intermediate & Advanced SEO | | ioV0