Is yandex important

[mtishman]

Curious. And my apologies for the naiive question. Is Yandex just focused for/on Russia? What if my clients don't have any Russian prospects or customers? Should Yandex still be included in a U.S. based business's website overall seo strategy?

Thanks!
Michael

[Vijay-Gaur]

Hi Michael,

Just to add, even if Yandex is important for targeting Russian region audience, we have observed that some of the recently migrated / expats in USA  still use Yandex.

I hope this helps your cause in targeting the right audience.

Regards,

Vijay

[mtishman]

Thank you both (Bernadette and Oleg) for the quick responses! Much appreciated.

[OlegKorneitchouk]

Yandex is pretty much only used in Russia, Kazakhstan and some Eastern European countries. If you don't have customers in those areas, I wouldn't worry about Yandex.

[mtishman]

Does your response equate to a no then?  Yandex is not important to a US based company's website seo strategy?  I ask because it is my impression that 'getting found' and 'getting clicks' are two separate things.

[becole]

Generally speaking, we do still allow Yandex to crawl and index sites. But in most cases, we don't see them sending much traffic to US-based websites.