Open Graph Meta Description...
-
Does my html meta description tag have to be the same as my Open Graph meta description?
I'm having problems pulling through my meta description into Google SERPs and I wondered if its because my 'OG' data is not consistent?
Thanks Guys,
Kay
-
Thanks Vijay!
-
Hi Paul,
We have a meta description which is quite generic and has a call to action highlighting the free shipping on our products pages, I guess Google doesnt think this is product specific enough. I will re-write and see what happens.
No Google is not pulling through my OG data - its just pulling through random pieces of the page, which don't really make sense. i.e. product ID, snippets of on page header info, etc. Almost like the custom meta isn't there at all.
Thanks for your help.
Kay
-
The page meta-description is completely unrelated to the Open Graph data as far as the search crawlers are concerned, Kay.
Have you confirmed that the meta-description is explicitly declared on each page?
Also to note: there are many circumstances where Google will rewrite your meta-description to something it "thinks" is better. Very annoying, but the only antidote is to try to insure your own meta-description is well-matched to the page.
Are you saying that the search engines are picking up your OG description instead of your meta-description?
Paul
-
Hi Kay,
**og:description : **This meta data descriptor is very similar to the meta description tag in HTML. This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook.
Unlike a regular meta description tag, it won’t affect your SEO. (So, don’t spend too much time figuring out how to sneak in keywords.) However, it’s a good idea to make it compelling because you want people to click on it.
You are not limited to a character count, but it’s best to use around 200 letters. In some cases, depending on a link/title/domain, Facebook can display up to 300 characters, but I suggest treating anything above 200 as something extra.
Example:
Source : https://blog.kissmetrics.com/open-graph-meta-tags/
I hope this helps, if you have further questions, please feel free to respond.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site's meta description is not being shown in Google Search results. Instead our privacy policy is getting indexed.
We re-launched our new site and put in the re-directs. Our site is https://www.fico.com/en. When I search for "fico" in Google. I see the privacy policy getting indexed as meta descriptions instead of our actual meta description. I have edited the meta description, requested Google to re-index our site. Not sure what to do next? Thanks for your advise.
Technical SEO | | gosheen0 -
Meta Title Tags - Quick question!
Hi all, Our category Meta Title Tags are a little woeful and so I'm in the process of rewriting them. Let's say you have a product for sale.... some inkjet cartridges for a Canon BJ10V printer for example. In an effort to keep things concise I was thinking that for this category I should have the meta title set simply as: 'Canon BJ10V Inkjet Cartridges' and perhaps our company name after this text (and a pipe delimiter) This takes us just under 50 characters which is ideal but doesn't include any real keyword variation and will result in the company name being duplicated at the tail of the title tag on 6,000 odd pages. A large number of my competitors have title tags along the lines of: 'Canon BJ10V Cheap Inkjet Cartridges for Canon BJ-10V Ink Printers' I understand the reasoning behind this but does the variation of keywords compensate for the fact that the title looks spammy (to both humans and Search Engines). What would you do? Keep it clean and concise or stuff the title full of keywords. In the event of the former would you include the company name in each title in the knowledge they would be well under 50 characters without? Thanks for your help.
Technical SEO | | ChrisHolgate1 -
Updating/chaning title tags & meta descriptions
Hi there, Can altering title tags and meta descriptions too often have a negative impact on page ranking? Thank you!
Technical SEO | | ZAG0 -
Missing Meta Tags - "thousands" using WooCommerce?
Recently took a site live for a client using WP/WooCommerce to replace their antiquated shopping cart site and have encountered thousands of "Missing Meta Description Tag" errors. Have researched and tried a couple different approaches, but nothing really seems to fix this problem. I'm happy to continue to research, but have never encountered this problem before. Anyone else encountered similar? If so, how did you fix? Which resources to start with? 2VKDRVx
Technical SEO | | twelvetwo.net0 -
Description and Title keyword Not showing in Google SERP?
It appears our description and title have disappeared in Goggle and Bing search results. We currently did a update to Magento 1.7 and the robots.txt included this: User-agent: * Disallow: / But that is fixed in Google Webmaster tools and everything else looks good. Here is the site: http://www.oxygenconcentratorstore.com/ Any help would be awesome. Thanks. google_serp.jpg
Technical SEO | | chuck-layton0 -
For Google + purposes, should the author's name appear in the Meta description or title tag of my web site just as you would your key search phrase?
Relative to Cyrus Shepard's article on January 4th regarding Google's Superior SEO strategy, if I'm the primary author of all blog articles and web site content, and I have a link showing authorship going back to Google Plus, is a site wide link from the home page enough or should that show up on all blog posts etc and editorial comment pages etc? Conversely, should the author's name appear in the Meta description or title tag of my web site just as you would your key search phrase since Google appears to be trying to make a solid connection with my name, and all content?
Technical SEO | | lwnickens0 -
Meta keywords
I heard that Google doesn't use 'meta keywords' for ranking. Is that true and does it harm to use the meta tag? And how do the other big SEs use the tag?
Technical SEO | | kortingsplanet0 -
SERP Meta Dependant Upon Search Query (strange Google bug?)
Hi, I have on-page optimised a client's website Now take a look at the Title Tag & Meta description of the front page. This is the correct updates I have made - Title: Practice Management and Financial Consultants to the Health Industry
Technical SEO | | LukeyJamo
Description: Award winning Health and Life have been providing accounting, tax and practice management services for Medical, Dental, Allied Health businesses. Now, take a look when the business name is Googled. Notice how the Title Tag switches back to the original, yet the Description Tag is Correct. Now, take a look when the owner's name is Googled. The Title Tag is now correct, but the description is incorrect. Ive set the preferred URL to be the www version Ive spent ages in the custom CMS trying to find what could be causing this The developer says it's a "Google Thing" Anyone have any ideas?0