What is the Estimated Time for SERP Rankings to Replenish after a Site Redesign?
-
Hello Fellow Moz'ers,
My company's website, www.1099pro.com, is currently OLD and not mobile-friendly! However, we rank #1 for out most important keywords and don't want to lose that ranking.
I've recently redesigned our site, currently in testing, to use the same standard desktop pages but to also have responsive, mobile friendly, pages for different view ports.
My question is if anyone knows an estimated time frame that search engines (mainly Google) takes to re-crawl the site and restore SERP rankings to their previous levels? The reason is because we are HIGHLY seasonal and if we are not back at our top rankings by early December, at latest (November would be better), then we stand the chance to lose a considerable amount of traffic/revenue.
-The Unenlightened One
-
Glad to be of service and best of luck with the new designs!
all the best,
Sean
-
Hi Sean,
Thanks so much for responding! I am keeping all the URL's the same - just like you mentioned (no redirects at all). That's great news and makes my life considerably less stressed
-Michael
-
Hey Michael,
If you're using the same pages/URLs but just updating the design/functionality, search engines don't need to update the URLs that they have indexed, they just need to recrawl the new design to determine content/design changes to update their records of your domain. This would be a slightly different story if you were redirecting old pages to new pages and using a variety of different redirects to do so (301/302 etc.)
I wouldn't have said that updating the design of a site would mean that you're going to lose any rankings - if anything this should help reinforce/improve the rankings that you already have.
Cheers,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. How long could Google take to crawl/index the new pages and rank the keywords used within those pages?
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. The 3 locations old domains were redirected to their sites within our main brand domain. How long could Google take to crawl/index the new pages and rank the keywords used within those pages? And possibly increase our domain authority hopefully? We didn't want our brand spread out over multiple websites/domains on the internet. This also allowed for more content to be written on pages, per each of our locations service's, as well.
Web Design | | BurgSimpson0 -
Do we still have this Page Rank / Link juice / Link equity? So this dilution concept?
Hi all, As per the traditional or standard SEO rules, we have this link juice and dilution concept. Many websites have changed their linking structure with this with the beleif "the more number of pages, the PR will get diluted". Then many websites avoided more number of pages from homepage to avoid link juice dilution. Even we followed same. But I just wonder it's still the same way Google handles websites and rankings as per the links. And many websites even avoid more number of 2nd tier/hierarchy pages to avoid link dilution. I have gone through our competitors where they been employing lot of top level pages like 2nd tier/hierarchy pages but still doing good at rankings. Please share your views and suggestions on this. Thanks
Web Design | | vtmoz0 -
Is switching from a very old HTML table site to HTML5 going to make a big difference
Hello, My site owner has been having calls that our old HTML site needs to switch to HTML5. Is it really worth the ubgrade from an archaic HTML site? Please explain. Bob
Web Design | | BobGW0 -
Managing website content/keywords for wordpress site
We are in the midst of redesigning our website and have been working with freelance blog/content writers to increase the unique content on our site. We are finding it increasingly difficult to manage the topics/keywords as we continue to expand. Googledrive and google spreadsheets have been our primary tools thus far. Can anyone recommend a good tool that would allow us to manage content and blog posts for our site?
Web Design | | Tom_Carc0 -
SSL, SEO, and Site Migration question
When migrating a site to a new url and one where the old url had no https and the new url will be full https does it matter if the 301 redirect points at http://thisisthenewsite.com ? Meaning, should the new site have the ssl / https up prior to redirecting the old site? Does it matter if you redirect the old site to http://thisisthenewsite.com or https://thisisthenewsite.com? Since the site will force to https anyway?
Web Design | | Atlanta-SMO0 -
Is this a good WP template for this site?
I need some advice, please. My cousin wants to take his site; http://www.gaport.com/ and move it to this wordpress theme http://themeforest.net/item/elvyre-retina-ready-html5-template/6639095. I have two reservations about this, but before I say anything I'd like the community's feedback, please. 1. It's a brand new theme. It's not even out for two weeks. That strikes me as a giant red flag. ** Just to clarify, i's not a new theme; it's new for WP. 2. It only costs $15. I can't tell what's wrong with this theme, but "you get what you paid for" is a cliche for a reason, and that price seems way too low for something quality. Are these legitimate concerns? Do you all have any recommendations for a theme that might suit him better? I'd appreciate any and all feedback. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Can anyone recommend a tool that will identify unused and duplicate CSS across an entire site?
Hi all, So far I have found this one: http://unused-css.com/ It looks like it identifies unused, but perhaps not duplicates? It also has a 5,000 page limit and our site is 8,000+ pages....so we really need something that can handle a site larger than their limit. I do have Screaming Frog. Is there a way to use Screaming Frog to locate unused and duplicate CSS? Any recommendations and/or tips would be great. I am also aware of the Firefix extensions, but to my knowledge they will only do one page at a time? Thanks!
Web Design | | danatanseo0 -
Duplicate Content? Designing new site, but all content got indexed on developer's sandbox
An ecommerce I'm helping is getting a complete redesign. Their developer had a sandbox version of their new site for design & testing. Several thousand products were loaded into the sandbox site. Then Google/Bing crawled and indexed the site (because developer didn't have a robots.txt), picking up and caching about 7,200 pages. There were even 2-3 orders placed on the sandbox site, so people were finding it. So what happens now?
Web Design | | trafficmotion
When the sandbox site is transferred to the final version on the proper domain, is there a duplicate content issue?
How can the developer fix this?0