What is the Estimated Time for SERP Rankings to Replenish after a Site Redesign?
-
Hello Fellow Moz'ers,
My company's website, www.1099pro.com, is currently OLD and not mobile-friendly! However, we rank #1 for out most important keywords and don't want to lose that ranking.
I've recently redesigned our site, currently in testing, to use the same standard desktop pages but to also have responsive, mobile friendly, pages for different view ports.
My question is if anyone knows an estimated time frame that search engines (mainly Google) takes to re-crawl the site and restore SERP rankings to their previous levels? The reason is because we are HIGHLY seasonal and if we are not back at our top rankings by early December, at latest (November would be better), then we stand the chance to lose a considerable amount of traffic/revenue.
-The Unenlightened One
-
Glad to be of service and best of luck with the new designs!
all the best,
Sean
-
Hi Sean,
Thanks so much for responding! I am keeping all the URL's the same - just like you mentioned (no redirects at all). That's great news and makes my life considerably less stressed
-Michael
-
Hey Michael,
If you're using the same pages/URLs but just updating the design/functionality, search engines don't need to update the URLs that they have indexed, they just need to recrawl the new design to determine content/design changes to update their records of your domain. This would be a slightly different story if you were redirecting old pages to new pages and using a variety of different redirects to do so (301/302 etc.)
I wouldn't have said that updating the design of a site would mean that you're going to lose any rankings - if anything this should help reinforce/improve the rankings that you already have.
Cheers,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Flickr Gallery Effect on Page Ranking
Hello there We are working on a redesign for our site, and our business is very image intensive (sign company) On a typical product page, we have 5 images we are placing directly in the site optimized to try to rank the images in image search We also have about 30-50 sets of images, with 3-5 images each - hosted on flickr, that we are displaying as galleries on the page (user clicks, opens a light box to view the set, etc) Here is the page - http://impactsigns.ugmade.com/sample-page/ If you look at the page code, you will see that the flickr gallery (additional examples) section - adds ALOT of code to the page (lines 498 to 837) My question is : Does adding that flick gallery block negatively impact the page SEO, all else being equal? It seems like a lot of lines of code. And dont want it to seem spammy to the search engines. Thanks for your help and advice
Web Design | | Jumman0 -
Can forwarding users from one domain to a different domain damage rank and authority of first domain?
Preliminary Explanation: We launched a new website a couple months back but haven't had much luck in Google taking notice. One of the main attractions to our site is an old flash app that was made nearly a decade ago. As the original developer has long ago moved on and we are unable to figure out how to integrate it with our new site, we've been stuck hosting the flash app on a different domain. As such, users who come to our site and want to use the app must immediately navigate away from our site to this other domain. This has caused our primary domain's bounce rate and average site time to plummet while raising it for the other domain. My question: is this damaging our search rank and page authority with Google for this primary domain/site and counter-acting any other positive SEO changes we can make? How much weight does Google give towards bounce rate/average site time spent by users in its overall calculations for search rank and page authority? Our average site time for this primary domain is resting currently at 50-60 seconds, while for the secondary domain that hosts the old flash app it is 4-5 minutes.
Web Design | | Closetstogo0 -
How long should an old site redirecting to a new site remain activated on a server?
Once I switch a site to a new domain (with links to corresponding/relative pages), will I have to keep the old site live forever for those links to work, or how long should I wait before I inactivate the old site on our server?
Web Design | | jwanner0 -
Ecommerce Site - SEO
We have a Business Catalyst Site with the Same product Listed in 2 different catalogs. Each product page is the same page with different URLs you can see it here: http://www.yourpharmacy.co.nz/beauty/clarins-skincare/clarins-advanced-extra-firming-eye-contour-cream-20ml http://www.yourpharmacy.co.nz/clarins/clarins-advanced-extra-firming-eye-contour-cream-20ml Any suggestions welcome
Web Design | | OnlineAssetPartners0 -
Site is losing traffic after relaunch
Hello, We've just relaunched this site in the last several days, and we're seeing some small (but stead) traffic decreases, as well as engagement decreases. We're aware that page speed (about 4 seconds from a non-cached browser) and some 404s are an issue, our team is currently working on both. But we're really looking for some constructive criticism here as to what we need to improve. Other issues to be aware of: lots of our social counts went back to 0s, as lots of URLs changed, and it wasn't possible to migrate comments from the old system, so those have gone back to 0 as well. We wonder if this might be affecting both users and search engines perception of the site. Your input would be greatly appreciated. Thanks,
Web Design | | FishAcct
Paul0 -
Worth Splitting Up Main Site into Several Microsites?
The company I work for offers a variety of very different products, that are sold to different audiences. Right now (and for the past 4 years) all the products have been listed on one main website. Over the years, we have accumulated over 200,000 links and rank relatively well in most of the product-specific keywords. Still, for business purposes we really feel that having a unique site specific to each product would be more beneficial than having them all on one site. What are the pros and cons of making a move to different subdomains from a main site. (i.e. instead of www.cleanedison.com/solar we would set up a solar.cleanedison.com)
Web Design | | CleanEdisonInc0 -
Hey on some of my report cards its saying im not using rel canonical correctly how do i change this on my site?
on some of my report cards its saying certain things featured on my services page are actually linking to my blog or something. and its saying im not using rel canonical correctly. can you help me out?
Web Design | | ClearVisionDesign0 -
My Site Is Using A Lot of Hosting Bandwidth. Suggestions?
My website http://www.socialseomanagement.com/ is using tons of bandwidth. I received a message from the hosting company saying I exceeded my monthly bandwidth and it has only been a few days. Can anyone take a look and make suggestions? Thanks
Web Design | | JChronicle0