What are people calling proposals, pitches & presentations these days?
-
What are people calling proposals, pitches & presentations these days?
When someone requests a proposal from us (often for a website & digital strategy) we send 2 documents: A proposal, which is the nuts and bolts - and an accompanying presentation - which goes over our process in a more general manner: our approach to web design, our approach to SEO, digital marketing etc... basically our slick schtick...
What are the terms people use for this type of document or document combo - the proposal and the presentation?
-
The best ones I have seen are capabilities decks that tie an agency's core competency into what the business needs with the proposal at the end. It's hard enough to get the attention of a potential client, never mind rick losing it with multiple documents, decks, one sheets, proposals, whatever.
-
Hi there
We use both presentations (which we call a "capabilities deck" to showcase our services / products / awesomeness) and then a proposal if our sales process / capabilities decks impress them enough to want a proposal.
One thing I like to do with capabilities decks is to limit the amount of text or visuals to keep conversations open and allow for more discussion about what issues the clients are facing, why they want our services, and what their business goals ultimately are. We have found that these discussions are important to have before sending over a proposal because a lot of times potential clients may request services that are not applicable or relevant to their actual needs, and it saves everyone a lot of headaches down the road. It also helps us understand better what we can / can't do, which we take into consideration when developing our proposals.
Hope this makes sense! Good luck!
P
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are these categories called and where do they come from?
Hey there! I'm seeing categories at the top of a search (ex: cam software). You can see a screenshot example here: https://cl.ly/1w3J2s0W0K43. Any idea what these are called and if/how they are influenced? Thanks.
Industry News | | SUCCESSagency1 -
Community Discussion: The hardest (& most surprisingly valuable) thing you've gone through for your SEO career?
In the comment discussion for Thursday's blog post, An Essential Training Task List for Junior SEOs, there's been mild debate around some of the items, such as having a Junior SEO build a website by hand. It's a fantastic comment discussion (the kind that makes a blog manager's heart sing), and it's got me thinking. We've all gone through the wringer when it comes to boosting our careers. Heck, I was a poetry major and found myself learning SQL last week. What hurdles have you jumped that have been painful and challenging, but have taken your career to the finish line? Maybe even gotten you the gold?* What would you recommend to newbies just starting out (or warn them about)? *Yeah, I got Olympic about it. I went there. 🙂
Industry News | | FeliciaCrawford6 -
What do people think of Google discouraging guest blogging
Google is recommending that websites nofollow any links from press releases or guest blogging. Do people think this is really the new standard and sites could get penalized for guest blogging with follow links? Is anyone changing their strategy after hearing this announcement? Where does this leave people who work in difficult niches (such as gambling)?
Industry News | | theLotter1 -
Travelling & SEO?
Hi Everybody, I had no idea where to post this online and i thought SEOmoz was an awesome place to start! 🙂 I own a small digital marketing agency in the UK, i started it when i was 17 and i have won a number of awards from young entrepreneur of the year and i have worked with some large organisations. At the moment i am currently 21 and i have always wanted to go travelling and see the world. I have told my clients that i am going travelling and some are staying with me and some are leaving due to them liking that human contact / meet ups. what is totally fine. In October i am travelling around Australia and i was wondering if anybody has done anything like this before? I have always wanted to do it and keep coming up with excuses why i can't do it, but im just going to go for it!!!! I was thinking that i could travel from city to city working for different SEO agencies, i mainly work as a consultant because i find it extremely easy to start talking to people and generate leads. Do you think it would be better to work for somebody or pitch that im on my own travelling and can do it remotely. I can see why it wouldn't appeal to a agency to take somebody one as "part-time" and for somebody who could "steal" their business, im guessing i could get a contract together explaining that i will not work with any leads generated for their business? How would you go about getting work / getting paid? I have some websites what make income from absence but nothing life changing... just a few ££ per month. Any advice from anybody who has been travelling / done something like before would be extremely loved by me! 🙂 THANK YOU!!!!!! 🙂
Industry News | | Danny290 -
So, Google is the best site on the internet.. Right? Or is that just what most people tend to think off-face?
LOL woah, put the guns away. I'm not about to rant, I just have a question and wanted to present it well. Then again, I might have actually found some easy fixes to some of Google's tools that they could make. So here's the thing. I noticed how annoyed I always getting when I have to sign in every time I go to the adwords keyword tool, or analytics. Why do you have to sign in a million times? I think it is a problem that can be fixed because if you go to check your webmaster tools, you go straight into your account, where you can then select which site you want to explore. It knows that I am already signed in to Google Accounts when I go to webmaster tools, but it doesn't recognize that fact when I go to my Analytics account, or to use the Adwords Keyword Tool. Now, every site has things that they need to work on, but not necessarily that need to be 'fixed'. Google being so commonly accepted as the best site on the net, I thought it was funny/interesting at the least to point out the problem. Even funnier is the fact that I could submit it as a problem to see if they could fix it or not, but they do such a good job of making it hard for people to contact them, that A) I don't feel like wasting my time trying B) I don't even really know if it is possible to do that. Also, why is there no official Google Analytics App / Mobile site?? Google has been pushing how important mobile is to us webmasters, but then it doesn't seem to be very high on their priority list for the tools that we use. I mean you can't view graphs on phones / tablets (mine at least), in webmaster tools, OR google analytics. Also, its a pain in the but to click the sign in button on Google Analytics when using my phone / tablet, it disapears really fast for me (needs more research from others to see if everyone has the same problem) Thanks for the interest / answers everybody. Look forward to hearing from you guys. Also, tips and help would be nice if anybody knows a solution to my sign in issue
Industry News | | TylerAbernethy0 -
Calling all those that know about Trust Pilot
I've long been considering using Trust Pilot (or another form of customer feedback service) to gather reviews for my websites. At the moment my main website has 0 reviews. Is it worth promoting the Trust Pilot link to my customers after they have converted to encourage them to leave feedback even **if **I do not have a Trust Pilot account?
Industry News | | DHS_SH0 -
Hire single SEO & SEM person or hire separate people?
I've been moved to a busines development part of the business but I'm still in charge of all of our SEO and SEM. I was only an advanced beginner to begin with but our needs have grown. I'm not sure whether to contract with one or two people. Can someone be extremely well versed in all things SEO and SEM or is it better to get two people on board that might serve as a better sounding board? While they certainly work together, both are a constant moving target and it requires us to stay on top of trends and white hat policies of all the major players. My worst nightmare is to get someone that tries to game the system and screws up our rankings long term.
Industry News | | thenorrisgroup0 -
Is it smart to reveal your clients and projects in the Q&A forum? What about on your own SEO blog?
On one hand it seems like having my cake and eating it too: blogging about SEO using my clients as case studies in order to give them a couple backlinks. On the other hand it seems like asking for it from Google or from competitors. Got any advice? And what of mentioning actual domains and brand names when asking questions here in the forum? One one hand it seems like I'd get more specific advice, on the other hand, once again, it seems like it comes with some amount of risk. Any advice? Thanks!
Industry News | | TheEspresseo0