Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to integrate two websites, post-merger?
-
One of my clients has just been bought by a much larger company and thus will be losing their website and brand name.
My client's site has built up a lot of traffic and authority in its space, so we are very nervous about losing all of this after the sale has gone through. The purchasing company intends for my client's services to be represented on its own website, so I am wondering, from a technical standpoint, what the best way is of going ahead with this, since my client will continue to work with the new company and would like to keep us onboard.
Should we doing an 80/20 analysis, recreate our most valuable pages (eg. 70%+ of traffic is to home page) on the new site, then 301 each of these pages individually to its equivalent on the new site, while retaining as much of the old pages' on-page content/structure as possible?
One thing I am concerned about is the fact that a large chunk of traffic is from brand searches. Again, should we simply recreate the home page with a page title of e.g. "X company is now part of Y company" in order that we'll still rank highly for the old company's brand name?
Any advice on how to go about this is much appreciated.
-
Hi There ,
We had a similar situation with a client, who had used a separate website name for his company (with a DA 20) http://www.divvymaster.com/ and wanted to his website product separately on another website https://www.fairsplit.com/
We built the new website, 301 redirected all the old website right pages to their equivalent/ parallel pages on the new website.
As for the main domain, we used explanatory links with text to explain the migration to the user. This had following impact.
The old website divvymaster.com DA fell from 20 to 9. The new website authority is around 20 from 1 in 2.5 months.
We are getting traffic for almost all the ranked keywords from earlier website plus more visibility on search engines for new keywords for the new website. So, we consider that we were able to pass the authority of the website.
Having said that, we also did some good organic backlinking work for the new website. But I would recommend passing the authority to right pages with 301 and informing the users about the redirect on the right pages.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why has my website been removed from Bing?
I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site? Thank you!
Intermediate & Advanced SEO | | lindsey.steinkamp0 -
Why is Amazon crawling my website? Is this hurting us?
Hi mozzers, I discovered that Amazon is crawling our site and exploring thousands of profile pages. In a single day it crawled 75k profile pages. Is this related to AWS? Is this something we should worry about or not? If so what could be a solution to counter this? Could this affect our Google Analytics organic traffic?
Intermediate & Advanced SEO | | Ty19860 -
Someone redirected his website to ours
Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us? Should we do something with this or leave it, as google stop encouraging to disavow low quality links.
Intermediate & Advanced SEO | | Kahuna_Charles1 -
SEO Considerations for merging two brand website into one
Hello fellow Mozzers, We have two websites for two similar brands at my place of employment, the two brands currently serve slighly different products but could be held quite happily under one branded site. As part of a potential group merger into one sole brand, we will have to create one joined up website which will then feature all our products. The newly merged site will also have more scope to allow us to expand our product range where as currently one brand is kind of specific to a particular market due to its name. So as part of the Merge, I have to consider the potential implications for our search traffic, as this is an integral part of our business. Brand A - older, more authorative, great content, good organic positions - top 10 for pretty much all terms we favour. Brand B - younger, but has more marketing scope due to name, still good site and lots of content. Unfortunately Brand B has more in terms of potential lifespan, but is currently the less authorative of the two sites we run. it has lower DA and PR according to my Moz Analytics, a lower number of quality links and less content. In order to give the Brand B website the boost that is needed and in effect replace Brand A in the serps which has great organic positions, I need to make sure all bases are ticked for an action plan. So far this is what I have. Transfer all exisiting Brand A web pages to Brand B website. Rel canonical all Brand A pages to now point to Brand B websites new pages. 301 redirect all pages on Brand A to Brand B during the transfer. Once 301 redirects are in place then request external sites to actually repoint to Brand B website for any links. Update xml Sitemaps Update any content that mentions Brand B to now be Brand A. resubmit sitemaps to Webmaster tools Update all social profiles Update all local search profiles and listings Update all review sites with new brand name / merge any with both brands On a supplementary note for customer information, looking to also keep the older Brand A Home page up for a short time to help people understand the transition rather than a complete redirect which to our demographic could confuse and alienate people. Will also look to send a mass email to roughly 400K people informing them of the move abd how it affects them. I have no doubt there will be some glaringly obvious additions, any further advice would be much appreciated. Hope you are all well. Tim
Intermediate & Advanced SEO | | TimHolmes1 -
OMG. RAND IS ATTACKED! (in a blog post)
I posted a link to Rand's recent Moz Blog in another forum. One of the users posted a link to this article as a counter point. Thoughts? [title edited by staff for clarity]
Intermediate & Advanced SEO | | AWCthreads2 -
Would it be better to Start Over vs doing a Website Migration?
Hey guys /gals I have a question please. I have a computer repair business that does extremely well in search and is on the front page of google for anything computer repair related. However, I am currently re-branding my company and have completely redesigned every aspect of the UI and the SEO Site structure as well as the fact that I have completely written vastly different content and different title tag lines and meta descriptions for each page. So basically when doing a migration we know that we want to keep our content, titles, headlines and meta descriptions the same as to not lose our page rank. Seeing that I have completely went against the grain in all directions on a much needed company re-branding and everything is completely different from the old site is it even worthwhile 301 redirecting my old urls to the new ones that would (best) correspond with the new? In the plainest English, would I do better at Ranking the New Website QUICKER without doing 301 redirects from the OLD to the NEW? In an EXTREME instance like what I have done, would the Domain Migration IMPEDED me ranking the new site seeing how nothing is the same? I have build a Rock solid SILO Site Architecture on the New site which is WordPress using the Thesis Framework and the old domain is built on JOOMLA 1.5 Thank fellas Marshall
Intermediate & Advanced SEO | | MarshallThompson0 -
Moving Content To Another Website With No Redirect?
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
Intermediate & Advanced SEO | | sbrault741 -
Article/ Blog Post submissions
Hello All, I'm looking to perform a 'Standard' guest blog post link building tactic, but i'm a little unsure as where to start. Does anybody have a list/ guide to websites that accept guest posts? Preferably ones that are useful for SEO purposes, I have been link building for about 3 months now, but to be honest, most of these links are NoFollow, which isn't too great! Paul
Intermediate & Advanced SEO | | Paul_Tovey0
