Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to integrate two websites, post-merger?
-
One of my clients has just been bought by a much larger company and thus will be losing their website and brand name.
My client's site has built up a lot of traffic and authority in its space, so we are very nervous about losing all of this after the sale has gone through. The purchasing company intends for my client's services to be represented on its own website, so I am wondering, from a technical standpoint, what the best way is of going ahead with this, since my client will continue to work with the new company and would like to keep us onboard.
Should we doing an 80/20 analysis, recreate our most valuable pages (eg. 70%+ of traffic is to home page) on the new site, then 301 each of these pages individually to its equivalent on the new site, while retaining as much of the old pages' on-page content/structure as possible?
One thing I am concerned about is the fact that a large chunk of traffic is from brand searches. Again, should we simply recreate the home page with a page title of e.g. "X company is now part of Y company" in order that we'll still rank highly for the old company's brand name?
Any advice on how to go about this is much appreciated.
-
Hi There ,
We had a similar situation with a client, who had used a separate website name for his company (with a DA 20) http://www.divvymaster.com/ and wanted to his website product separately on another website https://www.fairsplit.com/
We built the new website, 301 redirected all the old website right pages to their equivalent/ parallel pages on the new website.
As for the main domain, we used explanatory links with text to explain the migration to the user. This had following impact.
The old website divvymaster.com DA fell from 20 to 9. The new website authority is around 20 from 1 in 2.5 months.
We are getting traffic for almost all the ranked keywords from earlier website plus more visibility on search engines for new keywords for the new website. So, we consider that we were able to pass the authority of the website.
Having said that, we also did some good organic backlinking work for the new website. But I would recommend passing the authority to right pages with 301 and informing the users about the redirect on the right pages.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Someone redirected his website to ours
Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us? Should we do something with this or leave it, as google stop encouraging to disavow low quality links.
Intermediate & Advanced SEO | | Kahuna_Charles1 -
Website Snippet Update in Search Console?
I have a company that I started working with that has an outdated and inaccurate snippet coming up. See the link below. They changed their name from DK on Pittsburgh Sports to just DK Pittsburgh Sports several years ago, but the snippet is still putting the old info, including outdated and incorrect description. I'm not seeing that title or description anywhere on the site or a schema plugin. How can we get it updated? I have updated titles, etc. for the home page, and done a Fetch to get re-indexed. Does Snippet have a different type of refresh that I can submit or edit? Thanks in advance https://g.co/kgs/qZAnAC
Intermediate & Advanced SEO | | jeremyskillings0 -
How to Target Country Specific Website Traffic?
I have a website with .com domain but I need to generate traffic from UK? I have already set my GEO Targeting location as UK in Google Webmasters & set country location as UK in Google Analytics as well but still, i get traffic only from India. I have also set Geo-targeting code at the backend of the website. But nothing seems works. Can anyone help me how can is do this? I am unable to understand what else can be done.
Intermediate & Advanced SEO | | seoninj0 -
What is the difference between Multilingual and multiregional websites?
Hi all, So, I have studied about multilingual and multiregional websites. As soon as possible, we will expand the website languages to english and spanish. The urls will be like this: http://example.com/pt-br
Intermediate & Advanced SEO | | mobic
http://example.com/en-us
http://example.com/es-ar Thereby, the tags will be like this: Great! But my doubt is: To /es-ar/ The indexing will be only to spanish languages in Argentina? What about the other countries that speak the same language, like Spain, Mexico, etc.I don't know if it will be possible develop a Spanish languages especially for each region. Should I do an multiregional website or only multilingual? How Google sees this case? Thanks for any advice!!1 -
My website is not ranking for primary keywords in Google
I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
Intermediate & Advanced SEO | | sandeep.clickdesk
can anyone help me out?0 -
How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>
Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>
Intermediate & Advanced SEO | | mycity4kids0 -
Dummy links in posts
Hi, Dummy links in posts. We use 100's of sample/example lnks as below http://<domain name></domain name> http://localhost http://192.168.1.1 http:/some site name as example which is not available/sample.html many more is there any tag we can use to show its a sample and not a link and while we scan pages to find broken links they are skipped and not reported as 404 etc? Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0