Moving from a subdomain to subfolder

[Tucker_10]

Hello,

I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific.

Thanks,

T

[Vijay-Gaur]

Hi There,

• Sub-domains are treated as a  separate entity now, and they don't add to SEO value of the main domain.
• Any links within the subdomain to the main domain are treated as external links.
• Since links are coming from an external domain but the same IP, this may be treated a low-quality backlink for the main domain, though people are divided over this but it can neutral to negative impact instead of being positive. As search engines would consider this as unnatural linking.
• Sub-Folders are treated as part of the domain and pass all the SEO value when connecting internally.

Here is a response from Rand Fishkin to a similar question

Subfolders are the way to go, but they're hard to do for a lot of organizations. Many CMS' (like Hubspot) make it quite challenging to host a Wordpress installation on a subfolder, but subdomains are pretty easy. Hence, when choosing where to host a blog or a separate content section, many folks go with the easier route rather than the one that requires a lot of technical effort and webdev/engineering time.

However, that doesn't mean that they're not losing out - I'd wager that all of those companies would see a bump if they moved their blogs to a subfolder of the same domain. We see this in example after example when sites invest in it, and you can see plenty of folks discussing their own experiences in the comments of the Moz post you linked to.

_Source:  https://www.quora.com/Which-is-best-for-search-engine-optimization-a-blog-subdomain-or-blogging-at-a-blog/answer/Rand-Fishkin?srid=2Gsa_

I hope this helps, feel free to ask further questions and respond to answer.

Regards,

Vijay

[BCutrer]

Normally I would advocate moving whatever possible to a subfolder, but I'm a bit confused by the .shop. Did you mean shop.mywebsite.com?