Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to change URL for already ranking pages
-
Hello.
I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do?
What is the best way to change URL for already ranking pages?
-
My case it not quite that an incorrect page is ranking. It is the right ones, but I want to change the URL for these pages to optimise that part also, since the keywords are not included in the URLs right now.
-
Hi
I don’t think this will affect your ranking, I am sure you are familiar with the process.No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. AllTheWeb quickly followed suit. Unfortunately, the procedures described below do not work in the same way on the other major search engines.
The critical element in successful url redirecting or domain forwarding is taking the time to make sure that ALL links to your old page from directories and other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned.
Google has published guidelines on changing your URLs. See, Google Information for Webmasters : "Once your new site is live, you may wish to place a permanent redirect (using a '301' code in HTTP headers) on your old site to inform visitors and search engines that your site has moved."
hope this helps ..:) -
Hi GoMentor,
Rand did a whiteboard friday on this topic: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday
Hope it helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Page speed matter for google ranking?
We are not sure that page does matter or not for google ranking as I am working for this keyword "flower delivery in Bangalore" from last few months and I saw some website's google first page who have low page speed but still ranking so I am really worried about my page that has also low page speed. will my Bangalore page rank on google the first page if the speed is low and kindly suggest me more tips for the ranking best factors which really works in 2020 and one more thing that domain authority really matters in this year? as I also saw some websites with low domain authority and ranking on google's first page. Home page: Flowerportal Bangalore page: https://flowerportal.in/flower-delivery/bangalore/ focus Keyword is: Flower delivery in Bangalore, send flowers to Bangalore
Technical SEO | | vidi34231 -
Is there a way to get a list of all pages of your website that are indexed in Google?
I am trying to put together a comprehensive list of all pages that are indexed in Google and have differing opinions on how to do this.
Technical SEO | | SpodekandCo0 -
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Best practices for types of pages not to index
Trying to better understand best practices for when and when not use a content="noindex". Are there certain types of pages that we shouldn't want Google to index? Contact form pages, privacy policy pages, internal search pages, archive pages (using wordpress). Any thoughts would be appreciated.
Technical SEO | | RichHamilton_qcs0 -
Best way to noindex long dynamic urls?
I just got a Mozcrawl back and see lots of errors for overly dynamic urls. The site is a villa rental site that gives users the ability to search by bedroom, amenities, price, etc, so I'm wondering what the best way to keep these types of dynamically generated pages with urls like /property-search-page/?location=any&status=any&type=any&bedrooms=9&bathrooms=any&min-price=any&max-price=any from indexing. Any assistance will be greatly appreciated : )
Technical SEO | | wcbuckner0 -
Best URL format for pagination
We're currently changing the URL format of our website search, we have been discussing a lot and cannot decide the past way to pass the pagination parameter for SEO. We narrowed down to the options. www.website.com/apples/p2 - www.website.com/apples?page=2 - www.website.com/apples/page/2 What would give us best ranking returns? What do you think?
Technical SEO | | HelpSaude0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1
