Second Store URL
-
Our store has been up and running for about 18 months and has been more successful than expected. Unfortunately we have run into a few minor issues with customers wanting to pick up in store but much of the online parts we sell are drop ship. We have made the decision to open a second store. One will support our brand (using current URL)and reflect products and pricing we offer at our B&M locations. The second will continue down the path we have been going but under a completely different brand (and URL) in no way tied to our B&M stores.
My question is this:
Would it be smarter to re brand the store we have now and change the URL.?We would then create the second site as our corporate branded site. Or do we adjust the currently site and then create a second site with the new brand.
The only real hold up is that the re branded store will generate far more revenue and the current site is optimized very well. However if i change the URL the optimization will go out the window .
-
Hey Bernadette thanks for the insight. I agree that creating a second site is not the best option. Unfortunately we really do not have the luxury of setting up a sub domain. Because of countless outside (and internal) forces we must open the store as described above.
-
Hi Rillik, that's a good question. Since you have already established a brand, I wouldn't go create a new brand. Your current customers, even though they know you online, are familiar with your first brand. It would take time to create the new brand and get it established.
The best option would be to use your current brand and current URL (domain name), and add a section to that current site. If you wanted to separate the in-store pickup, then I recommend setting up a subdomain on your current domain/URL. For example, instore.domain.com or store.domain.com or cityname.domain.com (i.e., Dallas.domain.com).
Taking the time to create a new brand and establish that new brand is not really a good idea--you should capitalize on the brand that you have already established.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting the existing URLs in the website without reducing our current rankings? The new website runs on the bubble, so it seems there is no provisions to redirect the existing URLs to this platform?
Hi Moz Fans, There are some clarification needed in a website revamping and loosing of current website rank. Please go through the questions and would be great if you like to share some insights on it. 1. We would like to revamp our existing website by joining hands with the bubble visual programming platform. Thus, kindly let us know if there are provisions to redirect the existing URLs to this platform. We would also like to know if this kind of redirecting affects the current website ranking. If yes, how can we redirect the existing URLs in bubble without reducing our current rankings? 2. As a part of the revamping of our website, we would like to enquire about the possibilities of its relaunch via bubble. Does it cause any changes for the current rankings of our website if we redirect the existing URLs via bubble? If yes, is there any provision to redirect the URLs without affecting the current ranking of the website?
Web Design | | OceanAirTravels0 -
I'm doing a crawl analysis for a website and finding all these duplicate URLs with "null" being added to them and have no clue what could be causing this.
Does anyone know what could be causing this? Our dev team thinks it's caused by mobile pages they created a while ago but it is adding 1000's of additional URLs to the crawl report and being indexed by Google. They don't see it as a priority but I believe these could be very harmful to our site. examples from URL string:
Web Design | | julianne.amann
uruguay-argentina-chilenullnull/days
rainforests-volcanoes-wildlifenullnull/reviews
of-eastern-europenullnullnullnull/hotels0 -
URL Structure for a shopping website
I have a website which currently has a bad URL structure. I would like to change it. Proposed URL Structure: www.website.com www.website.com/category/ www.website.com/category/men/ www.website.com/category/men/jackets www.website.com/category/men/jackets/product-name Is it a good URL structure? I have seen some other website uses their product name right after their root domain. www.website.com/product-name I have also seen another structure which changes like below: www.website.com/womens-jackets/products www.website.com/mens-jackets/products Which is Good URL structure for SEO & users?
Web Design | | BBT-Digital0 -
Will interlinking using dynamic parameters in url help us in increasing our rankings
Hi, Will interlinking our internal pages using dynamic parameters(like abc.com/property-in-noida?source=footer) help us in increasing our rankings for linked pages OR we should use static urls for interlinking Regards
Web Design | | vivekrathore0 -
URL Help
Will the following urls will be considered as two different urls? 1. www.example.com/key=value1& key2=value2 2. www.example.com/key2=value2 & key=value1
Web Design | | prsntsnh0 -
How to bounce back after a new url & new site design?
About a month ago, my company changed domains (from the long-established www.imageworksstudio.com to the new www.imageworkscreative.com) and also did a complete overhaul of our site. We tried to do everything necessary to keep Google happy as we went through this change, but we've suffered a drastic loss of both rankings and traffic. I know that can happen as a result of a redesign AND as a result of a new domain, but I'm wondering how long you would expect it to take before we bounced back and also, what can we do in the meantime to improve?
Web Design | | ScottImageWorks0 -
Question Mark In URL??
So I am looking at a site for a client, and I think I already have my answer, but wanted to check with you guys. First off the site is in FLASH and HTML. I told the client to dump the flash site, but she isn't willing right now. So the URLS are generated like this. Flash: http://www.mysite.com/#/page/7ca2/wedding-pricing/ HTML: http://www.mysite.com/?/page/7ca2/wedding-pricing/ checking the site in Google with a site:mysite, none of the interior pages are indexed at all. So that is telling me that Google is pretty much ignoring everything past the # or ?. Is that correct? My recommendation is to dump the flash site and redo the URLS in a SEo friendly format.
Web Design | | netviper0 -
Having a second homepage for a site would affect my SEO?
Hello guys, One of our clients is planning to have a new landing page for any users hitting the site for the first time. (returning users will still see the current homepage based on cookies ... in other words, the site would technically have 2 home pages). According to this client, they are planning to do something like this: https://www.websitename.com/ (for returning visitors) https://www.websitename.com/newuser (for first time visitors) Our instinct is that is not great to have 2 home pages (that would affect the SEO campaign we are managing for this company) and we are not sure how to handle this. That's why we would appreciate your opinion regarding this topic: From an SEO perspective, do you think this is a good idea? If not, what would you guys do differentiate first-time visitors vs returning visitors without affecting SEO? Maybe just a pop-up? Thanks in advance for your help !
Web Design | | Robertnweil10